Industries
Content and SEO for 24 industries, grouped by how the buyer searches
Find your industry and you will see what content has to get right there, the pages we produce, a case study where we have one, and the retainer that usually fits. They are grouped by the search: a long comparison, a purchase, or a call or visit.
Long sales cycles
Committees, comparisons, months of reading
Software, finance, crypto and professional services, where a buyer reads a dozen pages before a call. Usually Growth, with decision-stage pages first.
SEO
Most sites we take on have a technical reason they are invisible on Google,
B2B services
Decision-stage pages and case studies for long purchases.
Finance and fintech
Product pages, guides and compliance-checked copy that ranks.
Crypto and Web3
Exchange, coin and how-to content in a market that changes weekly.
Professional Services
Expertise pages that bring the right enquiries.
Manufacturing
Product, specification and application pages for engineers who search.
Energy and Utilities
Explainers and product pages for solar, power and utilities.
Insurance
Product, claims and comparison pages written to compliance.
Construction and engineering
Project pages, service pages and technical guides that bring tenders.
Buy online
Categories, products, seasons
Stores and brands where the search ends in a checkout. Usually Foundation for category work, Growth once guides and links start.
E-commerce
Category copy, buying guides and seasonal pages that rank.
D2C brands
Brand story, product education and search in one calendar.
Retail
Store pages, product content and local search for chains and independents.
Beauty and Personal Care
Ingredient, routine and comparison content that ranks and reassures.
Food and Beverage
Recipes, product pages and stockist content that rank and sell.
Pet Brands and Services
Care guides, product content and local pages for pet businesses.
Affiliate and niche sites
Review and comparison content that ranks and converts, with the disclosures.
Local and considered
Trust, location, a call or a visit
Property, health, education, travel and services where the search ends in a call, a booking or a visit. Foundation or Growth, with local SEO included.
Real estate
Neighbourhood pages, developer profiles and listings that bring leads.
Healthcare
Condition, treatment and clinic pages written to medical standards.
Education and training
Course pages, guides and admissions content that enrol.
Hospitality and travel
Destination, property and experience content that books.
Non-profits
Programme, impact and donor content that ranks and raises.
Transport and logistics
Service, route and industry pages for shippers who search.
Automotive
Model, service and dealer pages that bring buyers and bookings.
Media and publishing
Structure, refreshes and evergreen content for publishers who rank.
Your industry not listed?
Every business fits one of the three searches
If buyers compare for weeks, the decision pages come first. If the search ends in a checkout, the category pages do. If it ends in a call or a visit, local SEO and service pages do. The method is the same; the pages change.
See the closest case study on the first call
Book a call and we will show you comparable work, then propose the retainer that fits.