Industries · Local and considered
Content and SEO for logistics, freight and delivery companies
Shippers search the service, the route and the price: “freight forwarding Lagos to London”, “last-mile delivery cost”. Most logistics sites describe capabilities in general. We build service and route pages that answer the search, guides that explain the process, and local pages for each depot.
Case study: Propsult Realty: a Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
The three things content for a logistics company has to get right
In the order shippers meet them.
One page per service and route
Freight, courier, warehousing, customs; and the lanes and cities you serve.
Explain the process and price
Guides on documents, timelines and costs that answer what every enquiry asks.
Be found where you operate
Depot and office pages with local SEO.
Pages and content we produce for logistics and freight companies
- Service pages
One per service, with process, timeline and price range.
- Route and lane pages
Origin to destination, transit times, requirements.
- Industry pages
One per sector you move goods for.
- Process guides
- Location pages
Depots and offices with local SEO.
- Tracking and account pages
Written and indexed properly, which cut support calls.
Details that matter in this industry
Logistics search is specific and commercial, and the sites that rank name the route and the number. A page for “Lagos to Accra road freight” with transit time and a price range brings the enquiry that a general “road freight” page never will.
Foundation fits regional carriers and forwarders; Growth adds links from trade press and the industry page volume a national company needs. The report shows quote requests by page.
What content and SEO for a logistics company costs
The retainer that usually fits is Foundation, which runs $1,500 to $2,500 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Foundation |
$1,500 to $2,500 a month |
One-month minimum, then month to month |
4 articles a month, 1,500 words each; technical fixes and on-page work |
Questions logistics and freight companies ask
Ranges and the factors, with a quote form. The page ranks; the quote comes by form.
They rank almost alone, because few competitors write them.
Yes, with a keyword map per market and translation where needed.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Your Google Business Profile login and the areas you serve.
- Search Console and Analytics access, or an invitation to set them up.
- The services or programmes in order of value to the business.
- How customers contact you now: calls, WhatsApp, forms, bookings.
Recommended retainer
Foundation
Service and route pages fixed for the terms shippers use, four pieces a month, and local SEO for depots and offices.
Related industries
Automotive
Model, service and dealer pages that bring buyers and bookings.
E-commerce
Category copy, buying guides and seasonal pages that rank.
Manufacturing
Product, specification and application pages for engineers who search.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your shippers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.