Industries · Local and considered
SEO and content for estate agents and developers, done the way Propsult was
Propsult Realty competes in Lagos with every agent and portal. Neighbourhood landing pages, developer profiles, listing copy and guides for buyers, with local SEO, took organic traffic up 150 per cent and qualified leads up 60 per cent.
Case study: Propsult Realty: a Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
The three things content for an estate agency has to get right
In the order buyers and tenants meet them.
Own the neighbourhoods
A real page per area with prices, schools, transport and current listings, which ranks for “houses in Lekki” and every variant.
Profile the developers
One page per developer and project, which buyers search by name.
Convert the visit
Listing pages, enquiry forms and WhatsApp buttons that turn the visit into a lead the report can count.
Pages and content we produce for estate agents and developers
- Neighbourhood pages
Prices, amenities, transport, listings, updated quarterly.
- Developer and project profiles
One per developer and estate, with photos and prices.
- Listing copy
Templates and custom copy with property schema.
- Buyer and investor guides
Costs, process, documents, financing, by named agents.
- Market reports
Quarterly pieces with your data, which earn press links.
- Agent profiles
Credentials, areas, listings, reviews.
Details that matter in this industry
Property search is local and repeated: the same buyer searches an area, a developer, a price range and a process question over weeks. The Propsult calendar covered each, so the firm met the buyer at every search, and the neighbourhood pages became the largest source of leads.
Results: organic traffic up 150 per cent, qualified leads up 60 per cent, time on site up 40 per cent, 2,500 organic visits a month, rankings for more than 1,000 terms. The case study shows each step.
What content and SEO for an estate agency costs
The retainer that usually fits is Growth, which runs $3,000 to $5,000 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Growth |
$3,000 to $5,000 a month |
Three-month minimum, then month to month |
8 articles a month, plus refreshes; 6 to 8 links a month from outreach |
Questions estate agents and developers ask
For area, developer and process terms, yes. Portals do not write a real page about Ajah; a local agency can, and Propsult ranks for exactly those.
Templated copy with property schema, yes; the listing pages then rank for the street and the estate.
Form fills, WhatsApp clicks and calls by page, in the monthly report.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- A catalogue or product export with categories and top sellers.
- Search Console and Analytics access, or an invitation to set them up.
- Your peak seasons and when campaigns start.
- Return and support reasons, if you track them.
Recommended retainer
Growth
Eight pieces a month across product education, comparisons and guides, with links from press and creators.
Related industries
E-commerce
Category copy, buying guides and seasonal pages that rank.
Media and publishing
Structure, refreshes and evergreen content for publishers who rank.
Crypto and Web3
Exchange, coin and how-to content in a market that changes weekly.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
- Local SEO
- Neighbourhood pages
- Content
150%
more organic traffic, to 2,500 visits a month
60%
more qualified leads
Solevant
A software review site went from 100 to 3,500 monthly visits by auditing and refreshing what it already had.
- Content audit
- Refreshes
- Technical fixes
100 to 3,500
organic visits a month, in four months
674 to 6,000
ranking keywords
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your buyers and tenants will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.