Pricing
What a retainer costs, and the five things that decide it
Every retainer names the number of articles, links and pages you get each month, the minimum term, and the month we expect the goal to land. Two rate lists, one for clients invoiced in dollars and one for Nigerian clients invoiced in naira, and the naira list is not the dollar list converted.
International
$1,500 to $7,000 a month
Clients invoiced in US dollars: the UK, Europe, Hong Kong, the US and anywhere outside Nigeria.
SEO audit
$750
Content strategy
$2,500
Invoiced in US dollars. The minimum term is one month on the entry retainer and three months above it, then month to month.
NIGERIA
Given on the call
Nigerian companies invoiced in naira, at the local rate rather than a conversion of the dollar price.
SEO audit
On request
Content strategy
On request
Invoiced in naira at the local rate. It is a separate list, not the dollar price converted: the delivery, the cost base and the currency exposure are different. Because most of the tooling is billed in dollars, the naira list is reviewed every quarter and the rate in your proposal is held for its term.
Two lists, not one price converted. Which one applies is decided by where you are invoiced, and the figure in your proposal is held for the term.
Foundation
One product, one market, first year of SEO
$1,500 to $2,500
/month, international
One-month minimum, then month to month
- Technical audit and fixes in month one
- Four SEO articles a month
- Google Search Console and Analytics set up in your accounts
- Monthly report with a 30-minute call
- Keyword map and content calendar in month one
Growth
Businesses ready to own their category on search
$3,000 to $5,000
/month, international
Three-month minimum, then month to month
- Everything in Foundation
- Eight articles a month and two refreshes
- Link building: six to eight placements a month
- Landing pages for the terms that convert
- Fortnightly call and a shared dashboard
- Quarterly strategy review
Scale
Teams publishing in several markets or languages
$6,000 to $9,000
/month, international
Three-month minimum, then month to month
- Everything in Growth
- Sixteen pieces a month: articles, guides, video scripts, email
- Digital PR and fifteen placements a month
- Second language or market included
- Dedicated strategist and weekly call
- Dedicated strategist, weekly call
SEO audit and fix list
Delivered in 5 business days
from $750
one payment, international
- Crawl of every page, 140 checks Fix list in priority order, with the effort for each
- Keyword gap against three competitors
- A 45-minute walkthrough call
- Credited against a retainer if you start within 60 days
Content strategy
Delivered in 3 weeks
from $2,500
one payment, international
- Audience and buying-stage research
- Keyword map: 100 to 300 terms grouped by intent
- Six-month content calendar
- Templates and briefs your team can write from
- Measurement plan and dashboard
Website content and build
Scoped in writing
Quoted
after a call
- Copy for every page, written from the keyword map
- Design and build with Spinah, our sister WordPress studio
- Technical SEO built in from day one
- Quoted after a 30-minute call
What moves the figure
Five things decide where you land in the range
None of them is a surprise, and all of them are settled before you sign. If a proposal ever names a number without saying which of these it is answering, ask.
How much has to be written each month
Four pieces a month and sixteen are different programmes, not the same programme at two speeds. This is the single biggest driver, and it is the one you control.
Whether links are part of it
Outreach is people writing to editors. A retainer with six to eight placements a month costs more than one with none, and the difference is roughly what the outreach itself costs.
How much technical work the site needs first
A site Google renders fine starts on content in week two. One that does not, as UPay did not, spends its first month on the fix list, and that month is included rather than billed on top.
One market or several
A second language or country doubles the keyword map and the calendar, so it sits at the top of the range rather than in the middle.
Where you are invoiced
Nigerian clients are on the naira list, which is a different rate and not a conversion. Nothing about the work changes; the cost base does.
In every retainer
What you never have to ask for
Your accounts, your data
Search Console, Analytics and the rank tracker are set up in accounts you own. If you ever leave, the history goes with you.
Named writers, not a pool
A named writer who has read your product and your competitors writes every article, and the SEO lead edits it before it reaches you.
Fixed monthly output
The retainer names the number of articles, links and pages each month. You see the calendar before the month starts and the delivery against it at the end.
A report you can read
One page a month: traffic, rankings, leads, what we shipped and what we recommend next. No 40-page export from a tool.
Two-week revision window
Every piece can be revised twice within two weeks of delivery, and small changes after that are done on the next call.
Month-to-month after the minimum
Foundation has a one-month minimum; Growth and Scale three months. After that, 30 days’ notice ends the retainer, and nothing is held back.
Compare retainers
Foundation, Growth and Scale, side by side
The differences only. Everything above is in all three.
| Foundation | Growth | Scale | |
|---|---|---|---|
|
Monthly retainer, international |
$1,500 to $2,500 |
$3,000 to $5,000 |
$6,000 to $9,000 |
|
Monthly retainer, Nigeria |
On request |
On request |
On request |
|
Minimum term |
1 month |
3 months |
3 months |
|
Articles and pages a month |
4 |
8, plus 2 refreshes |
16 across formats |
|
Technical SEO |
Audit and fixes in month one |
Audit, fixes, monthly monitoring |
Audit, fixes, monthly monitoring |
|
Link building |
No |
6 to 8 placements |
15 placements and digital PR |
Retainer finder
Not sure which? Answer three questions.
Where is the site now?
How many markets or languages?
How soon does it need to pay?
Based on your three answers
Growth
Eight pieces and two refreshes a month, six to eight links, landing pages, a shared dashboard and a fortnightly call. Three-month minimum.
See GrowthThree promises
Written into every proposal
A number in writing
Every proposal names the goal and the month we expect to reach it, based on your current traffic and the keyword map. If the plan changes, the number changes in writing too.
No traffic without a purpose
We report leads and revenue where you can measure them, and we drop keywords that bring visits and nothing else.
You own everything
Content, accounts, dashboards and the keyword map are yours from day one. Nothing sits in a Contentika login you cannot open.
Pricing questions
Before you decide
Technical fixes show in Search Console within weeks. New articles usually start ranking in month two or three, and the results in our case studies took four to five months. We put the expected month in the proposal.
Retainers run from $1,500 to $7,000 a month for clients invoiced in dollars, and the range is on the pricing page with the five things that decide where a programme lands in it. Nigerian clients are priced in naira on a separate local list, not a conversion of the dollar figure, and we give you that list on the call. An SEO audit and a content strategy are also sold as one-off projects.
No, and nobody honest does. We guarantee the work: the audit, the articles, the links and the pages named in the retainer, every month, and we put the expected result and its month in writing.
You do, from the moment it is delivered, including drafts and images. We ask only to list you as a client and, with permission, to write a case study.
One page: organic traffic, rankings for the terms that matter, leads or revenue from organic where tracked, what we shipped against the calendar, and three recommendations. It arrives on the first business day of the month with a 30-minute call.
Get a proposal with a goal and a month on it
Thirty minutes on a call. You leave with a recommended retainer, a first-quaravter goal and a proposal within two business days.