Industries · Buy online
Content marketing for direct-to-consumer brands that need search as well as social
D2C brands grow on paid social until it stops paying. Search is the channel that compounds: product education, ingredient and material pages, comparisons with the incumbents, and guides that rank for the problem the product solves.
Nearest case study: Solevant, a review site: a software review site went from 100 to 3,500 monthly visits by auditing and refreshing what it already had.
The three things content for a D2C brand has to get right
In the order customers meet them.
Own the problem terms
Guides for the problem the product solves, which bring the customer before they know the brand.
Educate on the product
Ingredient, material and how-to pages that answer the questions the support inbox gets.
Compare with the incumbents
Your product against the big brand people already buy, trade-offs included.
Pages and content we produce for D2C brands
- Product education pages
Ingredients, materials, how it is made, how to use it.
- Problem guides
The searches people make before they know a product exists.
- Comparison pages
Your product versus the incumbent and versus other challengers.
- Founder story and values pages
Written to rank as well as to convince.
- Reviews and UGC pages
Customer content organised so it ranks and reassures.
- Bundle and gift pages
Seasonal and occasion pages published early.
Details that matter in this industry
D2C search calendars start from the problem, not the product: the customer searches “why does my skin react to fragrance” months before “fragrance-free moisturiser”. Guides for the first bring them in; product education and comparisons convert them; links from press and creators make it stick.
Growth fits most D2C brands, because links and press are part of the channel. The monthly report shows revenue by landing page from your store analytics, so the pieces that sell get more of the calendar.
What content and SEO for a D2C brand costs
The retainer that usually fits is Growth, which runs $3,000 to $5,000 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Growth |
$3,000 to $5,000 a month |
Three-month minimum, then month to month |
8 articles a month, plus refreshes; 6 to 8 links a month from outreach |
Questions D2C brands ask
Because paid social costs rise and search compounds. A guide that ranks brings customers every month for years at no extra cost.
Yes. Creator content is repurposed into pages that rank, and creators are part of the link outreach.
Revenue by landing page from Shopify or GA4, in the monthly report.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- A catalogue or product export with categories and top sellers.
- Search Console and Analytics access, or an invitation to set them up.
- Your peak seasons and when campaigns start.
- Return and support reasons, if you track them.
Recommended retainer
Growth
Eight pieces a month across product education, comparisons and guides, with links from press and creators.
Related industries
E-commerce
Category copy, buying guides and seasonal pages that rank.
Beauty and personal care
Ingredient, routine and comparison content that ranks and reassures.
Food and beverage
Recipes, product pages and stockist content that rank and sell.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your customers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.