Industries · Local and considered
SEO and content for publishers, from category structure to the evergreen pieces that pay
Publishers have the content and rarely the structure: thousands of articles, no topic hubs, decaying pages and slow templates. We fix the structure, refresh the pieces that slipped, and add the evergreen guides that bring readers every month rather than once.
Nearest case study: UEEx, a crypto exchange: a crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
The three things content for a publisher has to get right
In the order readers meet them.
Build topic hubs
Category and hub pages that organise the archive so it ranks as a whole.
Refresh what decays
The pages that ranked last year and slipped are the fastest gain a publisher has.
Add evergreen
Guides, glossaries and explainers that bring readers for years, alongside the news.
Pages and content we produce for publishers
- Topic hubs
Category and hub pages with real copy and internal links.
- Evergreen guides
The definitive pieces on the topics you cover.
- Refreshes
Updated pages with the date and the changes shown.
- Glossaries and explainers
Terms and concepts that rank and get cited.
- Author pages
Credentials and schema, which the updates reward.
- Newsletter and subscription pages
Written to convert, with schema.
Details that matter in this industry
Publisher SEO is structure and maintenance more than new writing: templates that load, hubs that link, schema that shows, and a refresh schedule for the archive. The UEEx blog is an example: a large archive rebuilt on a template system with hubs, glossary and tools.
Growth fits most publishers, with the technical work in month one and refreshes and evergreen pieces from month two. The report shows sessions, subscriptions and revenue by page.
What content and SEO for a publisher costs
The retainer that usually fits is Growth, which runs $3,000 to $5,000 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Growth |
$3,000 to $5,000 a month |
Three-month minimum, then month to month |
8 articles a month, plus refreshes; 6 to 8 links a month from outreach |
Questions publishers ask
News is its own channel; the evergreen and refresh work runs alongside it and pays for years. Both sit on one calendar.
Yes, in order: templates and hubs first, then refreshes by traffic potential, then merges and removals.
Yes, and with the constraint that editorial stays editorial. We advise on structure, headlines for search and refreshes.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- A catalogue or product export with categories and top sellers.
- Search Console and Analytics access, or an invitation to set them up.
- Your peak seasons and when campaigns start.
- Return and support reasons, if you track them.
Recommended retainer
Growth
Technical and structure fixes, evergreen guides and refreshes at volume, and the analytics to show what earns.
Related industries
Affiliate and niche sites
Review and comparison content that ranks and converts, with the disclosures.
Education and training
Course pages, guides and admissions content that enrol.
Crypto and Web3
Exchange, coin and how-to content in a market that changes weekly.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
- Cloudflare Workers
- Content
- Link Building
3 to 2,500
organic visits a month, in four months
99 to 2
rank for “UEEx”
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your readers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.