Industries · Long sales cycles
SEO and content for finance and fintech companies, checked for compliance before it ships
UPay is a fintech: a global card product, a Vue app Google could not read, and ten organic visits a month. Five months later, 3,000. The work was technical first, then product pages for the terms people use, then guides, every piece reviewed for claims.
Nearest case study: UPay, a fintech: a fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
The three things content for a fintech has to get right
In the order customers meet them.
Get indexed
Fintech sites are often app frameworks with rendering problems. Fixing that came before every UPay result.
Use the words customers use
People search “virtual card” and “crypto card”, not your product names. Product pages target both.
Check every claim
Rates, fees, safety and regulatory wording reviewed before publication, with sources kept.
Pages and content we produce for finance and fintech companies
- Product pages
One per product and per term customers use for it.
- How-to guides
Setting up, sending, spending, converting: the tasks people search before and after signing up.
- Comparison pages
Your product against the alternatives, with fees in a table.
- Fees and limits pages
The page people look for before trusting a financial product.
- Security and trust pages
Licences, protections and how money is held, written plainly.
- Market explainers
Rates, regulation and news pieces that earn links from finance press.
Details that matter in this industry
The retainer that usually fits is Growth, which runs $3,000 to $5,000 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
What content and SEO for a fintech costs
The retainer that usually fits is Growth, which runs $3,000 to $5,000 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Growth |
$3,000 to $5,000 a month |
Three-month minimum, then month to month |
8 articles a month, plus refreshes; 6 to 8 links a month from outreach |
Questions finance and fintech companies ask
Yes. Drafts go through your compliance reviewer before publication, and we keep a source for every figure so the review is quick.
It was for UPay and UEEx, and it is fixable without a rebuild. See the technical SEO service.
Both. The keyword map is built per market, because “send money to Nigeria” and “virtual dollar card” are searched by different people in different places.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Search Console and Analytics access, or an invitation to set them up.
- The competitors you lose to and the ones you beat.
- Three customers and one lost deal willing to talk for 30 minutes.
- Sales call notes, or the five questions every prospect asks.
Recommended retainer
Growth
Eight pieces a month weighted to the stage where the pipeline leaks, six to eight links, and case studies interviewed and written.
Related industries
SaaS
Comparison pages, use cases and guides that feed demos.
Finance and fintech
Product pages, guides and compliance-checked copy that ranks.
Crypto and Web3
Exchange, coin and how-to content in a market that changes weekly.
Similar work
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your buyers will find, and trust Book a call.
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.