work
Four clients, four situations, and what happened month by month
Two app-based sites Google could not read, an estate agency in a crowded local market, and a review site that needed refreshing rather than rewriting. Every number names its source, and the pages say what we decided and why.
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
- Cloudflare Workers
- Content
- Link building
3 to 2,500
organic visits a month, in four months
99 to 2
rank for “UEEx”
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
- Local SEO
- Neighbourhood pages
- Content
150%
more organic traffic, to 2,500 visits a month
60%
more qualified leads
Propsult Realty
A software review site went from 100 to 3,500 monthly visits by auditing and refreshing what it already had.
- Local SEO
- Neighbourhood pages
- Content
100 to 3,500
organic visits a month, in four months
674 to 6,000
ranking keywords
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
- Cloudflare Workers
- Content
- Link building
3 to 2,500
organic visits a month, in four months
99 to 2
rank for “UEEx”
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
- Local SEO
- Neighbourhood pages
- Content
150%
more organic traffic, to 2,500 visits a month
60%
more qualified leads
Propsult Realty
A software review site went from 100 to 3,500 monthly visits by auditing and refreshing what it already had.
- Local SEO
- Neighbourhood pages
- Content
100 to 3,500
organic visits a month, in four months
674 to 6,000
ranking keywords
How a retainer runs
Four stages, each with a date
01
The brief
What the business needed from search, and what was in the way.
02
How it ran
What happened in which month, in a table.
03
Decisions
The two choices that mattered, and the alternative we rejected.
04
Results
Three numbers with the source: Search Console, Analytics, Ahrefs or the client.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
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