Industries · Long sales cycles
SEO and content for insurers and brokers, written to compliance and to the questions people ask
UEEx ranked 99th for its own name and had three organic visits a month. Four months later it ranked second, had 2,500 visits and 4,000 backlinks. The work: rendering fixed with Cloudflare Workers, a keyword map of exchange and coin terms, guides written weekly and links earned from real sites.
Nearest case study: UPay, a fintech: a fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
The three things content for an insurer or broker has to get right
In the order traders meet them.
Answer the moment
Claims, renewals and “do I need” questions, written for someone searching under stress.
Compare with real figures
Product and provider comparisons that name the trade-offs, which rank and pre-qualify.
Pass the review
Every piece checked against your compliance rules before it ships, with sources kept.
Pages and content we produce for crypto and Web3 companies
- Product pages
One per policy type, with what is covered, what is not, and a price range.
- Claims guides
How to claim, what to prepare, how long it takes.
- Comparison pages
Policy versus policy and provider versus provider, honest about gaps.
- Explainers
Terms, exclusions and regulation in plain language.
- Calculators
Premium and cover estimators that earn links and leads.
- Broker and area pages
Where you operate, with local SEO.
Details that matter in this industry
Insurance pages are judged by Google under the stricter standards for money and health, so authorship, dates, sources and accuracy are visible on every page, and the review trail is kept. Compliance is part of the workflow rather than a final gate.
Growth fits most insurers: product pages first, then claims and comparison content, then links from finance press and consumer sites, with leads by page reported from your quote or enquiry forms.
What content and SEO for an insurer or broker costs
The retainer that usually fits is Growth, which runs $3,000 to $5,000 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Growth |
$3,000 to $5,000 a month |
Three-month minimum, then month to month |
8 articles a month, plus refreshes; 6 to 8 links a month from outreach |
Questions insurers and brokers ask
Yes. Drafts go to your reviewer before publication and we keep a source for every figure.
Not when they are accurate and sourced. They are the pages people search, and the alternative is a comparison site ranking instead of you.
Yes, with local SEO for broker offices and product pages for the policies they place.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Search Console and Analytics access, or an invitation to set them up.
- The competitors you lose to and the ones you beat.
- Three customers and one lost deal willing to talk for 30 minutes.
- Sales call notes, or the five questions every prospect asks.
Recommended retainer
Growth
Eight pieces a month weighted to the stage where the pipeline leaks, six to eight links, and case studies interviewed and written.
Related industries
Professional services
Expertise pages that bring the right enquiries.
Finance and fintech
Product pages, guides and compliance-checked copy that ranks.
Healthcare
Condition, treatment and clinic pages written to medical standards.
Similar work
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
- Cloudflare Workers
- Content
- Link building
3 to 2,500
organic visits a month, in four months
99 to 2
rank for “UEEx”
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
- Local SEO
- Neighbourhood pages
- Content
150%
more organic traffic, to 2,500 visits a month
60%
more qualified leads
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your buyers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.