Industries · Buy online
SEO and content for retailers with stores as well as a website
Retail search ends in a visit as often as a checkout: “sports shop near me”, “where to buy X in Abuja”. We build a page and a listing per store, category and product content for the site, and the seasonal calendar that runs both.
Nearest case study: Solevant, a review site: a software review site went from 100 to 3,500 monthly visits by auditing and refreshing what it already had.
The three things content for a retailer has to get right
In the order customers meet them.
A page per store
Hours, stock highlights, staff, directions and a Google listing kept current.
Category and product content
The online half of the business gets the same category-first work as any store.
Run the season on both
Seasonal pages and listing posts published early, for the site and the map.
Pages and content we produce for retailers
- Store pages
One per location, with local SEO and real detail.
- Category pages
Copy, titles and links for shopper terms.
- Product content
Templates and custom copy, with stock and price schema.
- Buying guides
How to choose, which bring the visit and the order.
- Seasonal pages
Published early, linked from listings.
- Events and services pages
Fittings, repairs, workshops: the reasons to visit.
Details that matter in this industry
Retail has two searches to win, the map and the results page, and most retailers manage neither. Local SEO covers the map: a listing per store with photos, posts and reviews. Category and guide content covers the results page, and both run from one calendar.
Foundation fits chains of up to ten stores and most independents; Growth adds links and the guide volume a larger catalogue needs. The report shows store visits from the listing and revenue by page from the site.
What content and SEO for a retailer costs
The retainer that usually fits is Foundation, which runs $1,500 to $2,500 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Foundation |
$1,500 to $2,500 a month |
One-month minimum, then month to month |
4 articles a month, 1,500 words each; technical fixes and on-page work |
Questions retailers ask
From one Business Profile account with a page per store on the site to match. Posts and hours are scheduled centrally.
Yes. Guides and store pages that rank bring direction requests and calls, which the report tracks.
Product and category pages still rank and bring visits; they show what is in stock and where.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Search Console and Analytics access, or an invitation to set them up.
- The competitors you lose to and the ones you beat.
- Three customers and one lost deal willing to talk for 30 minutes.
- Sales call notes, or the five questions every prospect asks.
Recommended retainer
Foundation
A page and a Google listing per store, category and product content, and the seasonal calendar.
Related industries
E-commerce
Category copy, buying guides and seasonal pages that rank.
Automotive
Model, service and dealer pages that bring buyers and bookings.
Food and beverage
Recipes, product pages and stockist content that rank and sell.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
- Cloudflare Workers
- Content
- Link building
3 to 2,500
organic visits a month, in four months
99 to 2
rank for “UEEx”
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
- Local SEO
- Neighbourhood pages
- Content
150%
more organic traffic, to 2,500 visits a month
60%
more qualified leads
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your customers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.