Industries · Long sales cycles
Content marketing for consultancies, agencies, accountants and law firms
Firms sell judgement, and buyers judge it from what the firm has written. We turn the questions clients ask on calls into the pages that bring the next clients, and fix the service pages so they rank for what the firm actually does.
Nearest case study: UPay, a fintech: a fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
The three things content for a professional-services firm has to get right
In the order customers meet them.
One page per service
Buyers search for the service, not the firm. Each one gets a page with the process, the price range and a case.
Write what you say on calls
The questions answered in every first meeting become the guides that bring the meeting.
Show the people
Named authors with credentials on every piece, because expertise content is judged by who wrote it.
Pages and content we produce for consultancies, agencies and firms
- Service pages
One per service, with process, timeline, pricing and a case.
- Guides
Answers to the questions clients ask before they hire, by named partners.
- Case studies
Anonymised where needed, specific on the problem and the outcome.
- Pricing explainers
How fees work, which pre-qualifies and ranks.
- Partner profiles
Credentials, speaking, writing, with schema so they show in results.
- Industry pages
One per sector you serve, from client interviews.
Details that matter in this industry
Professional services content works when it is specific: a guide on “how much a trademark registration costs in Nigeria” brings clients; a post on “the importance of intellectual property” brings students. The keyword map scores every term by who searches it.
Foundation fits most firms: four pieces a month by named authors, service pages fixed, and the Google Business Profile kept up. Growth adds links from trade publications and the case studies that close larger clients.
What content and SEO for a professional-services firm costs
The retainer that usually fits is Foundation, which runs $1,500 to $2,500 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Foundation |
$1,500 to $2,500 a month |
One-month minimum, then month to month |
4 articles a month, 1,500 words each; technical fixes and on-page work |
Questions consultancies, agencies and firms ask
Yes, from a 30-minute interview per piece. The partner reviews and signs off; the piece carries their name and credentials.
Anonymised case studies are usual: the sector, the problem, the outcome and the numbers, without the name. They work nearly as well.
Yes, local SEO is included on Foundation for firms that serve a city.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Search Console and Analytics access, or an invitation to set them up.
- The competitors you lose to and the ones you beat.
- Three customers and one lost deal willing to talk for 30 minutes.
- Sales call notes, or the five questions every prospect asks.
Recommended retainer
Foundation
Four articles a month from the questions clients ask, on-page work on the service pages, and local SEO for the office.
Related industries
B2B services
Decision-stage pages and case studies for long purchases.
Insurance
Product, claims and comparison pages written to compliance.
Construction and engineering
Project pages, service pages and technical guides that bring tenders.
Similar work
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
- Cloudflare Workers
- Content
- Link building
3 to 2,500
organic visits a month, in four months
99 to 2
rank for “UEEx”
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
- Local SEO
- Neighbourhood pages
- Content
150%
more organic traffic, to 2,500 visits a month
60%
more qualified leads
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your buyers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.