Industries · Local and considered
SEO and content for dealerships, garages and automotive brands
Car buyers search the model, the price, the problem and the nearest place: “Toyota Corolla 2019 price in Nigeria”, “brake pads replacement cost”. Dealerships and garages that answer those get the visit. We build model and service pages that rank and keep each location on the map.
Case study: Propsult Realty: a Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
The three things content for a dealership or garage has to get right
In the order drivers meet them.
One page per model and per service
Prices, specs, availability, and what a service involves and costs.
Answer the problem searches
Symptom and repair guides that bring the booking before the breakdown.
Be on the map
A listing per dealership or garage with reviews, hours and services.
Pages and content we produce for dealerships and garages
- Model and stock pages
Specs, prices, availability, with vehicle schema.
- Service pages
What it involves, cost, time, booking.
- Repair and symptom guides
Noises, warnings, costs, which rank for years.
- Buying guides
New versus used, financing, import, inspection.
- Location pages
One per site, with local SEO.
- Comparison pages
Model versus model for the cars people weigh up.
Details that matter in this industry
Automotive search is repeated and practical, and the businesses that win it publish the numbers: prices, costs and times. Guides that give a real range for a repair bring the call; model pages with real availability bring the visit.
Foundation fits single-site dealers and garages; Growth fits groups and brands with links from motoring press. The report shows calls, direction requests and bookings by page.
What content and SEO for a dealership or garage costs
The retainer that usually fits is Foundation, which runs $1,500 to $2,500 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Foundation |
$1,500 to $2,500 a month |
One-month minimum, then month to month |
4 articles a month, 1,500 words each; technical fixes and on-page work |
Questions dealerships and garages ask
Ranges, yes. They rank, they pre-qualify, and the buyer who calls already knows the budget.
Templated copy with vehicle schema, so each listing ranks for the model, year and location.
Yes: a listing and a page per site, services and stock assigned to each.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Your Google Business Profile login and the areas you serve.
- Search Console and Analytics access, or an invitation to set them up.
- The services or programmes in order of value to the business.
- How customers contact you now: calls, WhatsApp, forms, bookings.
Recommended retainer
Foundation
Vehicle and service pages fixed for the terms buyers use, four guides a month, and local SEO for each dealership or garage.
Related industries
Retail
Store pages, product content and local search for chains and independents.
Transport and logistics
Service, route and industry pages for shippers who search.
Manufacturing
Product, specification and application pages for engineers who search.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your drivers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.