Industries · Local and considered
Content and SEO for non-profits that need to be found by donors, partners and the people they serve
Three audiences search a non-profit: the people it serves, the donors who fund it and the partners who work with it. Each searches differently. We build programme, impact and issue content that ranks for all three, and report donations and enquiries by page.
Case study: Propsult Realty: a Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
The three things content for a non-profit has to get right
In the order donors and the people it serves meet them.
Explain the issue
Guides to the problem you work on, which rank for the terms the public searches and bring donors who care.
Show the impact
Programme and report pages with numbers, on pages that rank rather than in a PDF.
Make giving easy
Donate and partner pages that rank and convert, with the trust signals in place.
Pages and content we produce for non-profits
- Programme pages
What you do, where, for whom, with numbers.
- Issue guides
The problem explained, with your data and sources.
- Impact reports as pages
Reports published as pages that rank, not only as PDFs.
- Donate and partner pages
- Stories
- Resources for the people you serve
Guides that rank for the questions they search.
Details that matter in this industry
Non-profit sites often have the best material and the worst structure: reports as PDFs, programmes on one page, and nothing that ranks for the issue itself. The first month is structure; the calendar then alternates issue guides that bring donors with resources for the people served.
Foundation fits most organisations, and Google Ad Grants can run alongside the content. The report shows donations, sign-ups and enquiries by page from your forms and payment tools.
What content and SEO for a non-profit costs
The retainer that usually fits is Foundation, which runs $1,500 to $2,500 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Foundation |
$1,500 to $2,500 a month |
One-month minimum, then month to month |
4 articles a month, 1,500 words each; technical fixes and on-page work |
Questions non-profits ask
Foundation is built for small teams, and a content strategy alone lets volunteers publish to a plan. Google Ad Grants can amplify the pages that rank.
Yes. Reports become pages and issue guides, which is where most of the search traffic comes from.
No stories without written consent, and anonymised where asked.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Your Google Business Profile login and the areas you serve.
- Search Console and Analytics access, or an invitation to set them up.
- The services or programmes in order of value to the business.
- How customers contact you now: calls, WhatsApp, forms, bookings.
Recommended retainer
Foundation
Course and admissions pages fixed for the terms people search, four guides a month, and local SEO for campuses.
Related industries
Food and beverage
Recipes, product pages and stockist content that rank and sell.
Real estate
Neighbourhood pages, developer profiles and listings that bring leads.
Media and publishing
Structure, refreshes and evergreen content for publishers who rank.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content donors and the people it serves will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.