Build the assets
Translation and localisation that ranks in the second market, not only reads well in it
A translated page is not a localised one. We rebuild the keyword map for the new market, adapt the copy to how people there search and buy, and set up the hreflang and structure so the new pages rank instead of competing with the old.
Market keyword research
The keyword map redone for the target country and language, because the terms that convert are rarely direct translations.
Localised copy
Native writers and editors who adapt examples, currency, regulation and tone, not only the words.
Technical setup
URL structure, hreflang, sitemaps and metadata per language, checked in Search Console for each market.
Cultural review
Claims, images and references checked by someone from the market before publication.
- Sitemap and page plan tied to keyword groups
- Design and build on WordPress by Spinah
- Under two seconds on mobile at launch, checked on a phone
- Copy for every page, in a document you approve before design
- Redirect map from old URLs, tested at launch
- Search Console, Analytics and schema live on launch day
New site, rewrite or landing pages?
| New site | Copy rewrite | Landing pages | |
|---|---|---|---|
|
When |
The platform is slow or the structure blocks the pages you need |
The site is sound, the words are not |
One offer needs pages for each term |
|
Time |
6 to 10 weeks |
3 to 4 weeks |
1 to 2 weeks a page |
|
Who |
Contentika copy, Spinah design and build |
Contentika |
Contentika, on any CMS |
|
Cost |
Quoted in writing after a call |
Quoted by page count |
Included in Growth and Scale |
- Page plan and copy in three to four weeks. Design and build with Spinah in six to ten weeks for a full site, with a launch date in the quote. Landing pages on a retainer take one to two weeks each.
01
Weeks 1 to 4
Page plan and copy
The keyword map decides which pages exist. Then every page is written and approved in a document before any design starts, so the design fits the words rather than the other way round.
02
Weeks 5 to 10
Design and build
Spinah designs from the approved copy and builds on WordPress with technical SEO in the templates: schema, metadata fields, image sizing, speed.
03
Launch day onward
Launch and measure
Redirects tested, Search Console verified, the sitemap submitted and the first report a month after launch. Hosting and monthly checks continue on a care plan.
How we do it
Research the market before translating the page
A term that brings buyers in the UK may have no volume in France, and the page that should rank there may not exist yet. The keyword map is rebuilt per market first.
Native writers, native reviewers
Every piece is written or adapted by a native speaker and reviewed by a second, with a glossary that keeps product names and claims consistent.
Technical setup verified per market
hreflang, sitemaps and metadata are checked in a Search Console property for each market before the pages go live, so the new pages rank instead of fighting the old.
You need this when
- The site takes more than three seconds to open on a phone
- Your services are on one page when buyers search for each one
- Nobody on the team can change the copy without a developer
- The design is fine but the words say nothing specific
- You are launching a new offer and have nowhere to send the traffic
- A redesign is planned and nobody has listed the URLs that rank
What it costs
The same service, shaped for how the buyer searches. Each page shows what content has to get right in that industry and the retainer that usually fits.
Shaped for these industries
The same service, shaped for how the buyer searches. Each page shows what content has to get right in that industry and the retainer that usually fits.
- SaaS
- Finance and fintech
- Crypto and Web3
- E-commerce
- Real estate
- All 24 industries
Questions about this service
English variants, French, Spanish, Portuguese, German, Dutch and Arabic through native writers, and Yoruba, Hausa and Igbo for Nigerian audiences. Others on request, with a native reviewer in every case.
Usually not. Sub-folders on the same domain with hreflang are the fastest route for most companies; separate domains make sense only where the brand differs by market.
Not with hreflang set correctly and the pages on their own URLs. Done wrong, the two versions compete; that is the setup we check first.
Yes, with a glossary so product names, features and legal wording stay consistent across every page.
What to have ready for the first call
None of it has to be perfect. The markets in priority order are enough to start; the keyword map per market is where the rest gets decided.
- The markets and languages, in priority order
- Any existing translations and who did them
- Product names and claims that must not change
- Access to Search Console for each market, or an invitation to set them up
Retainers that include it
“Contentika’s team are professionals and SEO experts, who offer invaluable advice on website, marketing, and content strategy.”
Luke Lee
Operation Executive, UPay Technology Ltd
Related services
Content marketing
Strategy, articles, landing pages, refreshes
Website content and build
Copy, structure, build with Spinah
Talk to the people who will do the work
A 30-minute call ends with a recommended retainer, a first-quarter goal and a proposal within two business days. You speak to the strategist, not a salesperson.