Stores win search on category pages and buying guides, not on the homepage, and most stores have thin copy on both. We rewrite the categories for the terms shoppers use, write the guides that catch them a week before they buy, and publish the seasonal pages early enough to rank.
Nearest case study: UPay, a fintech: a fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
In the order shoppers meet them.
Category copy, titles and internal links for the terms shoppers use, which are rarely the catalogue names.
Buying guides and comparisons that catch people a week before they buy, linked into the categories.
Gift and seasonal collections published eight to twelve weeks before they are searched.
Intro and footer copy, titles, filters that do not create duplicates.
Templates for volume, custom copy for the products with margin.
“Best X for Y” and “how to choose” pieces that feed categories.
Model versus model for the products people weigh up.
Gifting and seasonal pages, published early.
The pages shoppers check before paying.
Store SEO is mostly structure: one category page per shopper term, faceted navigation that does not spawn thousands of duplicate URLs, product schema so prices and stock show in results, and internal links from guides to categories. The technical audit covers all of it in month one.
Solevant, a software review site, shows what a content audit and refreshes do on a large catalogue of pages: 100 to 3,500 monthly visits in four months and 6,000 ranking keywords from 674, before any new link building. The same audit-first approach is where store work starts. Foundation fits most stores; Growth adds links and the guide volume a larger catalogue needs.
The retainer that usually fits is Foundation, which runs $1,500 to $2,500 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Foundation |
$1,500 to $2,500 a month |
One-month minimum, then month to month |
4 articles a month, 1,500 words each; technical fixes and on-page work |
All three, and BigCommerce. Copy goes in through the platform or by CSV with metadata and schema in place.
Forty to sixty templated descriptions a month on Growth, or fifteen custom ones for the products that matter most.
Yes. Currency, delivery, payment methods and the words shoppers use change by market; the map is built per market.
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
Recommended retainer
Four articles a month from the questions clients ask, on-page work on the service pages, and local SEO for the office.
Decision-stage pages and case studies for long purchases.
Explainers and product pages for solar, power and utilities.
Project pages, service pages and technical guides that bring tenders.
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
organic visits a month, in five months
rank for “UPay”
How it goes
Three stages, the same in every industry. Only the pages and the terms change.
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.
