Case study · Finance and fintech
UPay: from 10 to 3,000 organic visits a month in five months
UPay sells virtual and physical cards for people and businesses worldwide. Its site was a Vue app rendered in the browser, so Google saw almost nothing: ten clicks a month and a rank of 99 for its own name. Five months later it ranked first, for more than 1,000 terms.
Industry
Finance and fintech
Equivalent retainer
Growth
Timeline
5 months
Figures
Results as of July 2024
In this case study
The brief
UPay wanted more users from search and had a site that search could not read. The pages were rendered client-side by Vue, which meant Googlebot received an empty shell where a visitor saw a page. The site had three ranking keywords, a domain rating of 1, and its own brand name on page ten.
The brief was to make the site visible to search without rebuilding it, then to rank for the terms people use for the product (virtual card, crypto card, UPay card), and to turn that into users. The team wanted a monthly view of what was working.
“Contentika’s team are professionals and SEO experts, who offer invaluable advice on website, marketing, and content strategy.”
Luke Lee
Operation Executive, UPay Technology Ltd
How the project ran
| When | What happened |
|---|---|
|
Month 1 |
Audit and rendering fix
The audit found the client-side rendering problem. Pages were made readable to search engines, and missing metadata and schema were added. |
|
Month 2 |
Keyword research and on-page work
Terms like “UPay card”, “virtual card” and “crypto card” were mapped to pages and written into content, metadata and blog posts. |
|
Month 2 to 3 |
Performance and fixes
Site speed, mobile compatibility, broken links and navigation were fixed; the health score rose to 95. |
|
Month 2 to 5 |
Content Articles, landing pages and blog posts on the product’s services and benefits, published on a calendar. |
|
Every month |
Monitoring and reporting
Search Console checked for issues and rankings; a monthly analytics report drove the next month’s changes. |
What we built
- Full site audit and a fix list in priority order
- Rendering fixed so Google receives complete pages, with missing metadata and schema added
- Keyword research for product and category terms, integrated into pages, metadata and blog posts
- Site speed, mobile compatibility, broken links and navigation fixed
- Articles, landing pages and blog posts on the product’s benefits and uses
- Search Console monitoring and a monthly analytics report
Two decisions that mattered
Fix rendering rather than rebuild
Moving the site to server-side rendering would have been a large engineering project. Making the existing pages readable to search engines got the same result in weeks.
Target the words people use, not the product names
People searching for what UPay sells type “virtual card” and “crypto card”. Pages were written for those terms first, and the brand rankings followed.
What changed after launch
- Google indexes the site and ranks it first for “UPay”, from position 99
- The site ranks for more than 1,000 keywords, from three
- Organic search brings more than 3,000 visits a month, from about ten clicks
- Site health score of 95, and a monthly report the team plans from
Results
10 to 3,000
organic visits a month, in five months Source: Google Search Console
99 to 1
rank for “UPay” Source: Google Search Console
1 to 20
domain rating, with 1,900 backlinks from 50 referring domains Source: Ahrefs
What is next
The next stage we would recommend is landing pages for the countries where the card is most used, and a second language for the largest of them.
Project Facts
Services used
SEO
Technical, on-page, links, local
Technical SEO
Rendering, indexing, redirects, speed, schema and sitemaps.
Content marketing
Strategy, articles, landing pages, refreshes
Something similar?
Tell us about your business
A 30-minute call, a recommended retainer and a proposal within two business days.
Tell us about the business. We will tell you what would move first.
Thirty minutes on a call. You leave with a recommended retainer, a first-quarter goal and a proposal within two business days.