Case study · Crypto and Web3
UEEx: from rank 99 to rank 2 for its own name, in four months
UEEx is a crypto exchange with the same problem as UPay: a Vue app Google could not read, three organic visits a month, and a brand name it did not rank for. Rendering was fixed with Cloudflare Workers instead of a costly rebuild, and a content and link programme did the rest.
Industry
Crypto and Web3
Equivalent retainer
Growth
Timeline
4 months
Figures
Results as of July 2024
In this case study
The brief
UEEx faced a crowded market and a site search engines could not index. Moving to server-side rendering would have cost more than the exchange wanted to spend on a fix, and the audience could not find the platform for its own name, let alone for the exchange and coin terms it competed on.
The brief was to get indexed without the rebuild, to rank for the brand and for the exchange terms that bring traders, and to build the authority a new exchange needs before anyone deposits.
“We recommended Cloudflare Workers to cache only the pages that needed server-side rendering, instead of a rebuild the exchange could not justify.”
Samuel Gbadebo
DevOps Lead, Contentika
How the project ran
| When | What happened |
|---|---|
|
Month 1 |
Audit and rendering:
The audit identified the Vue rendering problem. Cloudflare Workers were set up to cache server-rendered versions of the priority pages. |
|
Month 1 to 2 |
Research:
Competitor, audience and keyword research for the brand, exchange and coin terms UEEx needed to own. |
|
Month 2 to 4 |
Content and links:
Content published for the mapped terms; outreach earned 4,000 backlinks from 50 referring domains. |
|
Every month |
Reporting:
Rankings, traffic, links and domain rating reported and reviewed on a call. |
What we built
- Web audit that traced the indexing problem to client-side rendering
- Cloudflare Workers caching server-rendered versions of the pages that mattered
- Competitor, audience and keyword research for exchange and coin terms
- Content written for the mapped terms, on a calendar
- Link building by outreach: 4,000 backlinks from 50 referring domains
- Rankings, traffic and links reported monthly
Two decisions that mattered
Cache, do not rebuild
Server-side rendering would have meant re-engineering the platform. Caching rendered copies of the pages that mattered gave Google what it needed in the first month.
Brand first, then the category
An exchange that does not rank for its own name loses the traders who already know it. The brand term was fixed first; the category terms followed.
What changed after launch
- UEEx ranks second for its own name, from 99
- Organic search brings 2,500 visits a month, from three
- The site ranks for more than a thousand keywords
- Domain rating rose from 1 to 13 as links were earned
Results
3 to 2,500
organic visits a month, in four months Source: Google Search Console
99 to 2
rank for “UEEx” Source: Google Search Console
4,000
backlinks from 50 referring domains; domain rating 1 to 13 Source: Ahrefs
What is next
The next stage we would recommend is weekly content for the terms traders search that month, and a refresh schedule for the coin pages.
Project Facts
Services used
SEO
Technical, on-page, links, local
Link building
Guest articles, expert quotes, data pieces and partnerships.
Content marketing
Strategy, articles, landing pages, refreshes
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