Industries · Long sales cycles
Content and SEO for construction and engineering firms that win work from what they have built
Clients search for the service, the location and the proof: “commercial fit-out contractor Lagos”, “structural engineer for a warehouse”. We build the service and project pages that answer those, with the photos and numbers, and the guides that bring enquiries earlier.
Nearest case study: Propsult Realty, an estate agency: a Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
The three things content for a construction firm has to get right
In the order customers meet them.
Show the projects
One page per project with the brief, the work, the photos and the numbers, which ranks for the building type.
Name the services
A page per service and per location, because that is how clients search.
Explain the process
Cost, timeline and permit guides that answer what every first meeting covers.
Pages and content we produce for construction and engineering firms
Brief, scope, timeline, photos, numbers, with the building type in the title.
- Service pages
One per service, with process and price range.
- Location pages
One per city or region, with the projects there.
- Cost and timeline guides
What things cost and how long they take, which rank and pre-qualify.
- Technical articles
Materials, methods and regulation, by your engineers with our editing.
- Case studies
The projects that show the outcome the next client wants.
Details that matter in this industry
Construction search is local and proof-driven, so project pages do most of the work: each one ranks for the building type and the location, and each one is the proof a client checks before calling. The photos matter as much as the words, and we brief them.
Foundation covers most firms: service and location pages fixed, four project or guide pieces a month, and a Google listing per office. Growth adds links from trade press and the case studies that win larger tenders.
What content and SEO for a construction firm costs
The retainer that usually fits is Foundation, which runs $1,500 to $2,500 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Foundation |
$1,500 to $2,500 a month |
One-month minimum, then month to month |
4 articles a month, 1,500 words each; technical fixes and on-page work |
Questions construction and engineering firms ask
Yes. A 20-minute call per project and the photos are enough for a page.
They give a range, which filters out the enquiries you would not have won and brings the ones you would.
Yes: a listing and a location page per office, and projects assigned to each.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Search Console and Analytics access, or an invitation to set them up.
- The competitors you lose to and the ones you beat.
- Three customers and one lost deal willing to talk for 30 minutes.
- Sales call notes, or the five questions every prospect asks.
Recommended retainer
Foundation
Service and project pages fixed for the terms clients search, four pieces a month, and local SEO for each office.
Similar work
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
Related industries
Professional services
Expertise pages that bring the right enquiries.
Manufacturing
Product, specification and application pages for engineers who search.
Real estate
Neighbourhood pages, developer profiles and listings that bring leads.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your buyers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.