Industries · Buy online
Content and SEO for food and drink brands, restaurants and producers
People search recipes, pairings, where to buy and what is in it. A food brand that answers those ranks for the search and sells the product. We write recipe and guide content that ranks, product pages that answer the label questions, and stockist and outlet pages with local SEO.
Beauty shoppers research: ingredients, skin types, routines, what to pair with what. The brand that answers clearly wins the search and the trust. We write ingredient and routine content that ranks, comparisons with the brands people already use, and product pages that answer the questions the returns raise.
The three things content for a food or drink brand has to get right
In the order customers meet them.
Write the recipes
Recipe content with your product in it, written with recipe schema so it shows in results.
Answer the label
Ingredients, allergens, sourcing and nutrition, on product pages that rank.
Show where to buy
Stockist and outlet pages with local SEO, so the search ends in a purchase.
Pages and content we produce for food and drink brands
- Recipe pages
With recipe schema, timings and your product in the method.
- Product pages
Ingredients, allergens, nutrition, sourcing.
- Stockist and outlet pages
Where to buy, with local SEO per area.
- Guides
Pairings, storage, how-tos, occasions.
- Sourcing and story pages
Where it comes from and who makes it.
- Seasonal and occasion pages
Published early, for the search that comes every year.
Details that matter in this industry
Food search is huge and generic, so brand content wins on specificity: recipes that need your product, guides for an occasion or a diet, and pages that answer what is actually in the jar. Recipe schema puts the pages in the results people scroll on their phones.
Foundation fits most producers and restaurants: product and outlet pages fixed, four pieces a month, a listing per outlet. Growth adds links from food press and the recipe volume a larger range needs.
What content and SEO for a food or drink brand costs
The retainer that usually fits is Foundation, which runs $1,500 to $2,500 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Foundation |
$1,500 to $2,500 a month |
One-month minimum, then month to month |
4 articles a month, 1,500 words each; technical fixes and on-page work |
Questions food and drink brands ask
They bring people searching for the recipe, who buy the product it needs. Stockist links on each recipe make the path short.
Yes, with local SEO per outlet, menu pages that rank, and event and occasion content.
Within the regulations, and we keep the sources. Anything that needs analysis is flagged before publication.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- A catalogue or product export with categories and top sellers.
- Search Console and Analytics access, or an invitation to set them up.
- Your peak seasons and when campaigns start.
- Return and support reasons, if you track them.
Recommended retainer
Foundation
Four articles a month from the questions clients ask, on-page work on the service pages, and local SEO for the office.
Related industries
B2B services
Decision-stage pages and case studies for long purchases.
Energy and utilities
Explainers and product pages for solar, power and utilities.
Construction and engineering
Project pages, service pages and technical guides that bring tenders.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
- Cloudflare Workers
- Content
- Link building
3 to 2,500
organic visits a month, in four months
99 to 2
rank for “UEEx”
Solevant
A software review site went from 100 to 3,500 monthly visits by auditing and refreshing what it already had.
- Content audit
- Refreshes
- Technical fixes
100 to 3,500
organic visits a month, in four months
674 to 6,000
ranking keywords
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your customers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.