Case study · Affiliate and niche sites
Solevant: from 100 to 3,500 monthly visits in four months, mostly by refreshing existing pages
Solevant reviews software from around the world and had adopted a content-led approach that was not bringing traffic. A content audit, refreshes of the pages with the most potential, technical fixes and new posts on the gaps took it from 100 to 3,500 organic visits a month, and from 674 ranking keywords to 6,000.
Industry
Affiliate and niche sites
Equivalent retainer
Growth
Timeline
4 months
Figures
Results as of March 2025
In this case study
The brief
Solevant helps businesses and individuals find the software they need, and its growth depended on search. The site had hundreds of review pages that ranked for little, slow pages, broken links and no view of which content worked.
The brief was to grow search traffic from what already existed before writing much that was new, to fix the technical problems holding pages back, and to make the site convert visitors into users.
“We started with a thorough content audit to identify underperforming pages, then updated existing content with relevant keywords and fresh information.”
Victoria Alabi
SEO Director, Contentika
How the project ran
| When | What happened |
|---|---|
|
Month 1 |
Content audit:
Every page scored on traffic, potential and intent match, with a refresh, merge, keep or remove decision. |
|
Month 1 to 2 |
Technical fixes:
Speed, mobile compatibility and broken links fixed while the first refreshes shipped. |
|
Month 2 to 4 |
Refreshes and new posts:
Underperforming pages rewritten with current keywords and information; new posts for the gaps. |
|
Every month |
Monitoring:
Traffic tools and Search Console watched, and the next month’s refresh list set from the data. |
What we built
- Content audit of every page, with a decision for each: refresh, merge, keep or remove
- Refreshes of underperforming pages with current keywords and fresh information
- Keyword research integrated across categories and reviews
- Site performance, mobile compatibility and broken links fixed
- New blog posts on the gaps the audit found
- Traffic monitoring tools and monthly reporting
Two decisions that mattered
Refresh before writing
Hundreds of pages already existed. Refreshing the ones with potential moved traffic in weeks; new pages would have taken months.
Audit with decisions, not scores
Every page got one of four decisions and an order, so the team could act on the audit the week it arrived.
What changed after launch
- Organic visits from 100 to 3,500 a month in four months
- Ranking keywords from 674 to 6,000
- 59 referring domains and 111 backlinks gained
- Pages load and work on mobile, and the team can see which pages earn
Results
100 to 3,500
organic visits a month, in five months Source: Google Search Console
674 to 6,000
ranking keywords Source: Ahrefs
59
referring domains gained, with 111 backlinks Source: Ahrefs
What is next
Solevant continues with a quarterly refresh cycle for its highest-potential reviews and new comparison pages for the categories where it now ranks.
Project Facts
Services used
Content marketing
Strategy, articles, landing pages, refreshes
On-page SEO
Titles, headings, copy, internal links and metadata.
Technical SEO
Rendering, indexing, redirects, speed, schema and sitemaps.
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