Case study · Real estate
Propsult Realty: 150 per cent more organic traffic and 60 per cent more qualified leads
Propsult competes in Lagos with every agent and every portal, across affordable housing and luxury. Neighbourhood pages, developer profiles, listing copy, local SEO and guides for buyers took organic traffic up 150 per cent and qualified leads up 60 per cent, with visitors staying 40 per cent longer.
Industry
Real Estate
Equivalent retainer
Growth
Timeline
6 months
Figures
Results as of March 2025
In this case study
The brief
Propsult Realty serves clients from affordable housing to luxury property and manages a large number of listings. The site was indexed but ranked for little that buyers search, and enquiries came mostly from referrals and portals.
The brief was to bring buyers and tenants from search, to make the listings work harder, and to measure leads rather than visits. The market is highly competitive and the client segments are diverse, so the work had to cover neighbourhoods, developers and property types at once.
“Contentika’s expertise in content marketing and SEO has been pivotal in helping us achieve our business goals.”
Azeez Taofeek
Founder, Propsult Realty
How the project ran
| When | What happened |
|---|---|
|
Month 1 |
Audit and keyword map:
Technical and on-page audit, and a keyword map of neighbourhood, developer, property-type and process terms. |
|
Month 1 to 3 |
On-page and technical fixes:
Titles, structure, speed and duplicate listing pages fixed; analytics and lead tracking set up. |
|
Month 2 to 6 |
Neighbourhood and developer pages:
Landing pages for the areas and developers buyers search, with real detail and current listings. |
|
Month 3 onward |
Content and local SEO:
Guides for buyers and property descriptions, Google Business Profile and listings, and monthly reporting. |
What we built
- Keyword research and on-page and technical SEO across the site
- Neighbourhood landing pages for the areas buyers search
- Developer profiles for the developers buyers search by name
- Blog posts and property descriptions written for buyers
- Local SEO and listings, so the agency shows for area searches
- Analytics and reporting with leads by page
Two decisions that mattered
Pages for areas, not only for properties
Buyers search Lekki, Ikoyi and Ajah before they search a listing. A real page per area ranks for the area and sends the buyer to the listings in it.
Measure leads, not traffic
Lead tracking was set up in month one, so every page was judged on enquiries. Pages that brought visits and no leads were cut from the calendar.
What changed after launch
- Organic traffic up 150 per cent in six months, to 2,500 visits a month
- Qualified leads up 60 per cent, tracked by page
- Visitors stay 40 per cent longer on the pages that rank
- The site ranks for more than 1,000 keywords, with 18 organic backlinks gained
Results
150%
more organic traffic, to 2,500 visits a month. Source: Google Analytics
60%
more qualified leads Source: Propsult enquiry tracking
1 to 20
40% more time on site. Source: Google Analytics
What is next
The next stage we would recommend is a quarterly market report as a link and lead source, and neighbourhood pages refreshed each quarter with prices.
Project Facts
Services used
SEO
Technical, on-page, links, local
Local SEO
Google Business Profile, reviews, citations and location.
Content marketing
Strategy, articles, landing pages, refreshes
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