Industries · Long sales cycles
SEO and content for crypto exchanges and Web3 companies, done the way UEEx was
UEEx ranked 99th for its own name and had three organic visits a month. Four months later it ranked second, had 2,500 visits and 4,000 backlinks. The work: rendering fixed with Cloudflare Workers, a keyword map of exchange and coin terms, guides written weekly and links earned from real sites.
Case study: UEEx: a crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
The three things content for a crypto exchange has to get right
In the order traders meet them.
Fix rendering first
Most exchanges are single-page apps. Google saw an empty shell of UEEx until the pages that mattered were cached server-side.
Publish faster than the market moves
Coin pages, listings and how-tos written the week they are searched, on a calendar that changes monthly.
Earn links, never buy them
Crypto is where link networks get sites removed. Every UEEx link came from outreach and is listed.
Pages and content we produce for crypto and Web3 companies
- Coin and token pages
One per asset, with price context, how to buy and risks, updated on a schedule.
- How-to guides
Deposit, withdraw, trade, stake: the tasks people search before and after signing up.
- Exchange comparisons
Fees, coins, security and regions in a table, honest about the gaps.
- Glossary
Terms explained in plain language, which rank and get cited by AI assistants.
- Security and proof pages
Reserves, licences, incident history, written plainly.
- Market explainers
Weekly pieces on what moved and why, for links and returning readers.
Details that matter in this industry
Crypto search is fast and crowded, and the sites that win publish accurate pages quickly and keep them updated. The UEEx calendar was reviewed monthly against what people were searching that month, and the refreshes were as important as the new pages.
The results: rank 2 for the brand from 99, 3 to 2,500 organic visits a month, rankings for more than 1,000 terms, 4,000 backlinks, 50 referring domains, domain rating 13 from 1. The case study shows each step and the month it happened.
What content and SEO for a crypto exchange costs
The retainer that usually fits is Growth, which runs $3,000 to $5,000 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Growth |
$3,000 to $5,000 a month |
Three-month minimum, then month to month |
8 articles a month, plus refreshes; 6 to 8 links a month from outreach |
Questions crypto and Web3 companies ask
Yes, when the pages are accurate, sourced and by named authors, and the technical side works. UEEx ranks for more than 1,000 terms.
A weekly slot on the calendar for the week’s searches, and a refresh schedule for coin pages. On Scale, daily.
Yes, with native writers and a keyword map per market. See translation and localisation.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Search Console and Analytics access, or an invitation to set them up.
- The competitors you lose to and the ones you beat.
- Three customers and one lost deal willing to talk for 30 minutes.
- Sales call notes, or the five questions every prospect asks.
Recommended retainer
Growth
ight pieces a month weighted to the stage where the pipeline leaks, six to eight links, and case studies interviewed and written.
Related industries
SaaS
Comparison pages, use cases and guides that feed demos.
Finance and fintech
Product pages, guides and compliance-checked copy that ranks.
Affiliate and niche sites
Review and comparison content that ranks and converts, with the disclosures.
Similar work
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
- Cloudflare Workers
- Content
- Link building
3 to 2,500
organic visits a month, in four months
99 to 2
rank for “UEEx”
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
- Local SEO
- Neighbourhood pages
- Content
150%
more organic traffic, to 2,500 visits a month
60%
more qualified leads
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your buyers will find, and trust Book a call.
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.