Industries · Local and considered
Content and SEO for clinics, hospitals and health companies, reviewed by clinicians
Health search is where Google is strictest and patients most anxious. Pages need named clinicians, sources and plain language, and clinics need the map as much as the results page. We write condition and treatment content to that standard and keep every location findable.
Case study: Propsult Realty: a Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
The three things content for a clinic or hospital has to get right
In the order patients meet them.
Write with clinicians
Every clinical piece by or reviewed by a named clinician, with credentials and sources shown.
One page per service
Treatment and service pages with what happens, what it costs, how to book.
Be found locally
A listing and a page per clinic, with reviews and hours kept current.
Pages and content we produce for clinics, hospitals and health companies
- Condition pages
Symptoms, causes, when to seek help, reviewed by a clinician.
- Treatment and service pages
What happens, preparation, recovery, cost, booking.
- Clinician profiles
Credentials, specialties, availability, with schema.
- Clinic pages
One per location, with local SEO.
- Patient guides
Preparing, aftercare, insurance, which cut the calls to reception.
- Health explainers
Public-interest pieces that earn links from health press.
Details that matter in this industry
Health pages are judged under Google’s stricter standards for content that affects wellbeing, so authorship, review, sources and dates are visible on every page. We set up the review process with your clinicians in month one, so it takes them minutes a piece rather than hours.
Growth fits hospitals and multi-site clinics; Foundation fits a single clinic with local SEO and four pieces a month. The report shows bookings and calls by page, which is what a clinic is paying for.
What content and SEO for a clinic or hospital costs
The retainer that usually fits is Growth, which runs $3,000 to $5,000 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Growth |
$3,000 to $5,000 a month |
Three-month minimum, then month to month |
8 articles a month, plus refreshes; 6 to 8 links a month from outreach |
Questions clinics, hospitals and health companies ask
They review. We write from a 20-minute interview and their notes; the doctor checks and signs off. Most spend under 30 minutes a piece.
Yes. No patient stories without written consent, and case content is anonymised.
Yes, with the same review standard and technical SEO for app-based sites.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- A catalogue or product export with categories and top sellers.
- Search Console and Analytics access, or an invitation to set them up.
- Your peak seasons and when campaigns start.
- Return and support reasons, if you track them.
Recommended retainer
Growth
Eight pieces a month across product education, comparisons and guides, with links from press and creators.
Related industries
Pet brands and services
Care guides, product content and local pages for pet businesses.
Insurance
Product, claims and comparison pages written to compliance.
Beauty and personal care
Ingredient, routine and comparison content that ranks and reassures.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
- Local SEO
- Neighbourhood pages
- Content
150%
more organic traffic, to 2,500 visits a month
60%
more qualified leads
Solevant
A software review site went from 100 to 3,500 monthly visits by auditing and refreshing what it already had.
- Content audit
- Refreshes
- Technical fixes
100 to 3,500
organic visits a month, in four months
674 to 6,000
ranking keywords
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your patients will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.