Industries · Local and considered
Content marketing for schools, universities and training providers
Parents and students search courses, fees, admissions and outcomes, and most institution sites bury all four. We build course and admissions pages that rank, guides that answer the questions before the open day, and local pages for each campus.
Case study: Propsult Realty: a Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
The three things content for a school or training provider has to get right
In the order students and parents meet them.
One page per course
Fees, dates, entry, outcomes and how to apply, written for the terms people search.
Answer the admissions questions
Guides on applying, funding, requirements and what happens next.
Show the outcomes
Alumni stories and outcome data on pages that rank for the career terms.
Pages and content we produce for schools, universities and training providers
- Course pages
Fees, dates, entry requirements, outcomes, apply.
- Admissions guides
How to apply, funding, deadlines, documents.
- Campus and location pages
One per campus, with local SEO.
- Outcome and alumni pages
Where graduates went, with numbers.
- Subject guides
What a subject involves and where it leads, which rank for the broad terms.
- Events and open day pages
Published early, with schema.
Details that matter in this industry
Education search is seasonal and specific: “nursing course fees in Lagos” in one month, “how to apply for a bursary” in another. The calendar follows the admissions cycle, and course pages are refreshed before each intake with the new fees and dates.
Foundation fits most schools and training providers: course pages fixed, four guides a month, a listing per campus. Growth adds links from education press and the volume of subject guides a university needs.
What content and SEO for a school or training provider costs
The retainer that usually fits is Foundation, which runs $1,500 to $2,500 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Foundation |
$1,500 to $2,500 a month |
One-month minimum, then month to month |
4 articles a month, 1,500 words each; technical fixes and on-page work |
Questions schools, universities and training providers ask
For the specific course and location, yes. Portals list; a real course page with fees, dates and outcomes ranks and enrols.
Applications and enquiries by page from your forms, in the monthly report.
Yes, with subject guides and comparison pages, and technical SEO for the platform.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Your Google Business Profile login and the areas you serve.
- Search Console and Analytics access, or an invitation to set them up.
- The services or programmes in order of value to the business.
- How customers contact you now: calls, WhatsApp, forms, bookings.
Recommended retainer
Foundation
Course and admissions pages fixed for the terms people search, four guides a month, and local SEO for campuses.
Related industries
Food and beverage
Recipes, product pages and stockist content that rank and sell.
Real estate
Neighbourhood pages, developer profiles and listings that bring leads.
Media and publishing
Structure, refreshes and evergreen content for publishers who rank.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
- Local SEO
- Neighbourhood pages
- Content
150%
more organic traffic, to 2,500 visits a month
60%
more qualified leads
Solevant
A software review site went from 100 to 3,500 monthly visits by auditing and refreshing what it already had.
- Content audit
- Refreshes
- Technical fixes
100 to 3,500
organic visits a month, in four months
674 to 6,000
ranking keywords
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your travellers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.