Build the assets
Websites written from the keyword map first, then designed and built around the copy
Most agency sites are designed, then filled. Ours start with the pages buyers search for and the words that make them choose, then Spinah, our sister WordPress studio, designs and builds around the copy.
Website copy
Every page written from the keyword map: home, services, about, landing pages and the FAQ that answers what sales gets asked.
Structure
A sitemap and navigation built around how buyers search, with the URLs, redirects and internal links planned before design.
Design and build
WordPress design and development by Spinah, with technical SEO built in from the first template and speed checked on a phone.
Launch and hosting
Migration with redirects mapped, Search Console set up, and hosting with monthly speed and search checks on a care plan.
- Sitemap and page plan tied to keyword groups
- Design and build on WordPress by Spinah
- Under two seconds on mobile at launch, checked on a phone
- Copy for every page, in a document you approve before design
- Redirect map from old URLs, tested at launch
- Search Console, Analytics and schema live on launch day
New site, rewrite or landing pages?
| New site | Copy rewrite | Landing pages | |
|---|---|---|---|
|
When |
The platform is slow or the structure blocks the pages you need |
The site is sound, the words are not |
One offer needs pages for each term |
|
Time |
6 to 10 weeks |
3 to 4 weeks |
1 to 2 weeks a page |
|
Who |
Contentika copy, Spinah design and build |
Contentika |
Contentika, on any CMS |
|
Cost |
Quoted in writing after a call |
Quoted by page count |
Included in Growth and Scale |
- Page plan and copy in three to four weeks. Design and build with Spinah in six to ten weeks for a full site, with a launch date in the quote. Landing pages on a retainer take one to two weeks each.
01
Weeks 1 to 4
Page plan and copy
The keyword map decides which pages exist. Then every page is written and approved in a document before any design starts, so the design fits the words rather than the other way round.
02
Weeks 5 to 10
Design and build
Spinah designs from the approved copy and builds on WordPress with technical SEO in the templates: schema, metadata fields, image sizing, speed.
03
Launch day onward
Launch and measure
Redirects tested, Search Console verified, the sitemap submitted and the first report a month after launch. Hosting and monthly checks continue on a care plan.
How we do it
Words first, then design
When the copy is approved before design, the designer knows what each page has to say and the SEO work is already in the headings. When design comes first, copy gets squeezed into boxes and the keyword map is an afterthought.
Technical SEO in the templates
Schema, metadata fields, image sizing and heading structure are built into every template, so each new page a client publishes is right by default rather than fixed later.
Redirects are part of the build
Every existing URL is listed, mapped and tested before launch. Losing rankings on a redesign is almost always a redirect problem, and it is avoidable.
You need this when
- The site takes more than three seconds to open on a phone
- Your services are on one page when buyers search for each one
- Nobody on the team can change the copy without a developer
- The design is fine but the words say nothing specific
- You are launching a new offer and have nowhere to send the traffic
- A redesign is planned and nobody has listed the URLs that rank
What it costs
Landing pages are included on Growth and Scale. A copy rewrite is quoted by page count, usually three to four weeks for ten pages. A full site with Spinah is quoted after a 30-minute call, with the launch date and the price in writing.
Shaped for these industries
The same service, shaped for how the buyer searches. Each page shows what content has to get right in that industry and the retainer that usually fits.
- SaaS
- Finance and fintech
- Crypto and Web3
- E-commerce
- Real estate
- All 24 industries
Questions about this service
Our sister studio for WordPress design and development, run by the same founders. Contentika writes and structures; Spinah designs, builds and hosts. You get one quote and one project manager.
Not if the redirects are mapped and tested, which is part of every build. We keep the URLs that rank wherever we can and redirect the rest one to one.
Copy rewrites are quoted by page count. Full builds are quoted after a 30-minute call, because the number of pages and features decides it; the quote names the launch date.
Spinah does, on a care plan that includes backups, updates and a monthly speed and search check.
What to have ready for the first call
None of it has to be perfect. A list of pages and the analytics export are enough to start; the page plan is where the rest gets decided.
- A list of every page on the current site, or the sitemap
- The pages that bring traffic now, from Analytics
- Your logo, brand colours and any photography
- Two sites you like and one you dislike, with a sentence on each
Retainers that include it
Growth
Landing pages included
Scale
Landing pages and a second market
Project
Copy quoted by page count; builds quoted
“Contentika’s expertise in content marketing and SEO has been pivotal in helping us achieve our business goals.”
Azeez Taofeek
Founder, Propsult Realty
Related services
Content marketing
Strategy, articles, landing pages, refreshes
Website content and build
Copy, structure, build with Spinah
Talk to the people who will do the work
A 30-minute call ends with a recommended retainer, a first-quarter goal and a proposal within two business days. You speak to the strategist, not a salesperson.