Industries · Buy online
Content for affiliate and niche sites that has to survive the next update
Solevant, a software review site, went from 100 to 3,500 monthly visits in four months, mostly by auditing and refreshing the reviews it already had. Review sites live and die by Google updates, and the ones that survive have real testing, named authors and pages that help before they sell. We write to that standard, refresh what slipped, and build links that do not disappear.
Nearest case study: Solevant, a review site: a software review site went from 100 to 3,500 monthly visits by auditing and refreshing what it already had.
The three things content for a review site has to get right
In the order customers meet them.
Test, do not summarise
Reviews from actual use, with photos and measurements, by named authors, are what the updates reward.
Help before selling
Guides that answer the question first and recommend second, with disclosures in place.
Refresh on a schedule
Every review page has a refresh date, because the products and the results change.
Pages and content we produce for affiliate and niche sites
- Review pages
One per product, from testing, with photos, scores and disclosures.
- Comparison and roundup pages
“Best X for Y” from a consistent scoring method.
- Buying guides
How to choose, which rank for the broad terms.
- Author pages
Credentials and testing methods, with schema.
- Methodology page
How products are chosen and tested, which the updates look for.
- Deals and seasonal pages
Published early, refreshed weekly in season.
Details that matter in this industry
The sites that lost traffic in recent updates shared traits: no named authors, no evidence of testing, and pages written from other reviews. The calendar we run does the opposite, and it costs more per piece because someone has to use the product. The pieces last. Solevant’s first four months were a content audit, refreshes of the reviews with the most potential, fixes for speed, mobile and broken links, and new posts on the gaps: 6,000 ranking keywords from 674, 59 new referring domains, 111 backlinks.
Growth fits affiliate sites with a budget, because links and refreshes are half the work. The report shows clicks and commissions by page from your affiliate dashboards where the networks allow it.
What content and SEO for a review site costs
The retainer that usually fits is Growth, which runs $3,000 to $5,000 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Growth |
$3,000 to $5,000 a month |
Three-month minimum, then month to month |
8 articles a month, plus refreshes; 6 to 8 links a month from outreach |
Questions affiliate and niche sites ask
We can write from testing you have done, with your photos and notes. We do not write reviews from other reviews.
Roundups every quarter, single reviews when the product changes, deals pages weekly in season. It is on the calendar.
Yes, by outreach with data pieces and guides. Networks and paid links are how affiliate sites get removed.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- A catalogue or product export with categories and top sellers.
- Search Console and Analytics access, or an invitation to set them up.
- Your peak seasons and when campaigns start.
- Return and support reasons, if you track them.
Recommended retainer
Growth
Eight pieces a month across product education, comparisons and guides, with links from press and creators.
Related industries
E-commerce
Category copy, buying guides and seasonal pages that rank.
Media and publishing
Structure, refreshes and evergreen content for publishers who rank.
Crypto and Web3
Exchange, coin and how-to content in a market that changes weekly.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
- Cloudflare Workers
- Content
- Link building
3 to 2,500
organic visits a month, in four months
99 to 2
rank for “UEEx”
Solevant
A software review site went from 100 to 3,500 monthly visits by auditing and refreshing what it already had.
- Content audit
- Refreshes
- Technical fixes
100 to 3,500
organic visits a month, in four months
674 to 6,000
ranking keywords
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your readers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.