Industries · Long sales cycles
Content and SEO for energy companies, from solar installers to utilities
People search energy questions in plain words: how much a solar system costs, what an inverter does, why the bill went up. The company that answers them clearly gets the enquiry. We write those answers and fix the product pages so they rank.
Nearest case study: UPay, a fintech: a fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
The three things content for an energy company has to get right
In the order customers meet them.
Explain the money
Cost, payback and financing pages, with real numbers, are the pages energy customers search first.
Make products findable
Product and system pages for the terms people use, not the model numbers alone.
Be local
Installers and offices need a listing and a page per area they serve.
Pages and content we produce for energy and utility companies
- Cost and payback guides
With calculators where possible, which earn links and enquiries.
- Product and system pages
Specifications, warranties, what fits which home or business.
- Explainers
How things work, in plain language, by named engineers.
- Case studies
Installations and projects with the numbers.
- Area pages
Where you install or serve, with local SEO.
- Regulation and tariff pages
What changed and what it means, which rank when the news breaks.
Details that matter in this industry
Energy content ranks when it is specific to a country and a tariff: a solar cost guide for Lagos with current prices and the grid situation outranks a generic one. The keyword map is built per market and refreshed when prices and regulation change.
Installers and regional suppliers get local SEO on Foundation: a Google listing per area, area pages with real installations, and reviews. National suppliers and utilities usually run Growth for links from trade and national press.
What content and SEO for an energy company costs
The retainer that usually fits is Foundation, which runs $1,500 to $2,500 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Foundation |
$1,500 to $2,500 a month |
One-month minimum, then month to month |
4 articles a month, 1,500 words each; technical fixes and on-page work |
Questions energy and utility companies ask
A refresh schedule per page, monthly for prices and quarterly for guides, with the date shown on the page.
Yes. A payback or sizing calculator earns links and turns a reader into an enquiry. We build them as part of Growth.
From a short interview with your engineer, yes, edited for people who are not engineers.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Search Console and Analytics access, or an invitation to set them up.
- The competitors you lose to and the ones you beat.
- Three customers and one lost deal willing to talk for 30 minutes.
- Sales call notes, or the five questions every prospect asks.
Recommended retainer
Foundation
Four articles a month from the questions clients ask, on-page work on the service pages, and local SEO for the office.
Related industries
B2B services
Decision-stage pages and case studies for long purchases.
Energy and utilities
Explainers and product pages for solar, power and utilities.
Construction and engineering
Project pages, service pages and technical guides that bring tenders.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
UEEx
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
- Cloudflare Workers
- Content
- Link building
3 to 2,500
organic visits a month, in four months
99 to 2
rank for “UEEx”
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
- Local SEO
- Neighbourhood pages
- Content
150%
more organic traffic, to 2,500 visits a month
60%
more qualified leads
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your buyers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.