Industries · Local and considered
SEO and content for hotels, short-lets, tour operators and travel brands
Travellers search the destination before the hotel: “things to do in Lagos”, “best time to visit”. The property that answers those gets the booking without paying the portal. We write destination and experience content that ranks, fix the property pages, and keep every location on the map.
Case study: Propsult Realty: a Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
The three things content for a hotel or travel business has to get right
In the order travellers meet them.
Write the destination
Guides to the area, the season and the experiences, which bring travellers before they choose where to stay.
Sell the property directly
Room, rate and experience pages that rank and book without the portal commission.
Be on the map
A listing per property with photos, reviews and answers kept current.
Pages and content we produce for hotels and travel businesses
- Destination guides
Things to do, when to go, how to get there, by people who live there.
- Experience and package pages
Tours, events, seasons, with booking.
- Local pages
Listing and page per property.
- Property and room pages
Rates, photos, amenities, with hotel schema.
- Event pages
Conferences, festivals, seasons, published early.
- Travel planning guides
Visas, transport, budgets, which rank for the broad terms.
Details that matter in this industry
Hospitality search is owned by portals for the booking term, so the way to win is the destination term: a guide to the area that ranks brings the traveller to your site first, and the room page converts them without the commission.
Foundation fits single properties and small operators; Growth fits groups and destinations with links from travel press. The report shows direct bookings by page from your booking engine.
What content and SEO for a hotel or travel business costs
The retainer that usually fits is Foundation, which runs $1,500 to $2,500 a month for clients invoiced in dollars. Where you land inside that depends on how much has to be written each month, whether links are part of it and how much technical work the site needs first; the pricing page sets out all five. Nigerian clients are priced in naira on a separate local list, not a conversion, and we give you that list on the call. A standalone audit and a content strategy are also sold as fixed projects, each credited against a retainer started within 60 days.
| Retainer | Price | Minimum Terms | Includes |
|---|---|---|---|
|
Foundation |
$1,500 to $2,500 a month |
One-month minimum, then month to month |
4 articles a month, 1,500 words each; technical fixes and on-page work |
Questions hotels and travel businesses ask
Not for “hotel in Lagos”; yes for “what to do in Lagos in December”, which brings the same traveller earlier.
Every destination piece is written or checked by someone who knows the place. We arrange that or use your team.
From your booking engine, by landing page, in the monthly report.
What to have ready for the first call
None of it has to be perfect; rough notes are enough to start, and the research in the first two weeks fills the gaps.
- Your Google Business Profile login and the areas you serve.
- Search Console and Analytics access, or an invitation to set them up.
- The services or programmes in order of value to the business.
- How customers contact you now: calls, WhatsApp, forms, bookings.
Recommended retainer
Foundation
Property and experience pages fixed, four destination guides a month, and local SEO for each property.
Related industries
Food and beverage
Recipes, product pages and stockist content that rank and sell.
Real estate
Neighbourhood pages, developer profiles and listings that bring leads.
Media and publishing
Structure, refreshes and evergreen content for publishers who rank.
All retainers
Foundation
$1,500 to $2,500 a month
Four articles a month on a fixed keyword map, technical fixes first. For a site that is not yet ranking for its own name.
Growth
$3,000 to $5,000 a month
Eight articles, link building and landing pages every month. The retainer we recommend for a site that has to rank for new terms, and the closest fit to the UPay and UEEx work.
Scale
$6,000 to $9,000 a month
Sixteen pieces a month, digital PR and a second market. For teams that already rank and want to hold the category.
Case studies
What happened, month by month, with the numbers and their sources
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
UPay
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
- Technical SEO
- Vue rendering
- Keyword research
10 to 3,000
organic visits a month, in five months
99 to 1
rank for “UPay”
Propsult Realty
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
- Local SEO
- Neighbourhood pages
- Content
150%
more organic traffic, to 2,500 visits a month
60%
more qualified leads
Solevant
A software review site went from 100 to 3,500 monthly visits by auditing and refreshing what it already had.
- Content audit
- Refreshes
- Technical fixes
100 to 3,500
organic visits a month, in four months
674 to 6,000
ranking keywords
How it goes
First call to first report
Three stages, the same in every industry. Only the pages and the terms change.
01
Weeks 1 to 2
Discovery and strategy
A 30-minute call, then two weeks of research: your audience, the buying stages, competitors, and a keyword map of the terms worth ranking for. You approve the calendar before anything is written.
02
Month 1 onward
Execution
Technical fixes ship first, then the articles, pages and links on the calendar. You see every piece before it goes live, and the dashboard fills in from the first week.
03
Every Month
Measure and improve
A one-page report on the first business day of every month, with a call. What worked gets more of the budget; what did not gets dropped, in writing.
Content your travellers will find, and trust
We will show you the closest case study and propose the retainer that fits, with the goal and the month in writing.