As the digital marketing landscape continues to evolve, listening to podcasts can provide valuable and up-to-date insights into the changing world of marketing.
Not only do they offer access to experts from around the world, but they also provide an easy, convenient way to learn more about critical marketing topics.
To help you get the most out of your listening experience, we’ve compiled a list of some of the best marketing podcasts to listen to in 2023.
From interviews with top industry professionals to deep dives into specific topics, these podcasts are brimming with useful information you can apply right away. Featuring a mix of solo and group shows, you’re sure to find a podcast that suits your style.
Whether you’re a content marketer, a social media guru, a strategist extraordinaire, or you’re in search engine optimization (SEO), tuning into one of these podcasts will help sharpen your skills and give you an edge in 2023.
Plus, they offer advice on how to stay ahead of the curve and build an effective online presence. So put on your headphones and get ready to learn everything you need to know about marketing in the world of 2023.
What to Expect From the Best Marketing Podcasts in 2023
As marketing professionals in the 21st century, we face an ever-evolving landscape of consumer behavior and technological advances.
To stay ahead of the game, it’s important to stay up-to-date with trends and best practices in the industry – which is why listening to marketing podcasts can be incredibly beneficial.
In 2023, you can expect some of the best content marketing podcasts to provide advice on topics like digital media strategies, content optimization tactics, email marketing campaigns, and business marketing tips. Furthermore, they will likely cover a wide range of industries as well including retail, education, hospitality, and travel.
Many experts argue that investing time into listening to these podcasts will ultimately help make you a better marketer by arming yourself with the latest information and giving your team the tools they need to succeed.
Whether you’re a beginner or an experienced marketer, there are plenty of podcasts out there that will help you continue to grow and stay on top of industry changes.
Benefits of Listening to a Marketing Podcast
Marketing podcasts not only provide valuable insight into the ever-changing field of marketing, but they can also be a great source of motivation, inspiration, and education.
- Listening to a marketing podcast gives you direct access to insights from leading industry professionals who have years of experience and expertise in their field. This kind of insider knowledge can help inform your decision-making process when it comes to marketing strategies and tactics.
- It can also provide valuable marketing tips for content creation, social media strategy, SEO optimization, analytics tracking, and more.
- In addition to gaining knowledge from the conversations with industry authorities featured on podcasts, you can also learn from the discussions between fellow professionals who are just starting out in marketing. Hearing their success stories and failures can help you stay motivated while learning best practices that could be beneficial to your own work.
- Furthermore, listening to these types of shows can provide a great networking opportunity as you discover new speakers and topics related to marketing that may have been previously unknown or forgotten.
Identifying the Best Marketing Podcasts for Your Content Marketing
The process of choosing the best marketing podcasts can be a daunting task. There are so many available, and it’s hard to know which ones will be right for you and your listening goals.
To make sure you get the most out of your podcast subscriptions, here are some tips to help focus your search:
First and foremost, aligning the content with your desired outcomes is key. If you’re looking for inspiration from other marketers, opt for an interview-style marketing podcast that lets you hear stories from people in the same industry.
But if you want to discover specific tactics, look for a production focused on case studies or niche topics. Additionally, decide if you’d prefer solo hosts or duos who bounce ideas off each other as they discuss.
Secondly, look at the host(s). Do they engage you in their conversations? Are they knowledgeable, passionate, and charismatic when it comes to the topic at hand? It’s essential that you connect with them and be inspired by what they have to say.
Next, consider the format of the episodes. While most podcasts are audio-first, some also offer transcripts and video versions for a more visual experience.
As an added bonus, investigate if there’s any accompanying content too – episode highlights, related resources, timestamps, and downloadable guides can all add to your learning experience.
Finally, think about who is hosting the podcast. If you don’t like the host or hosts in advance then it’s unlikely that you will enjoy what they have to say.
Similarly, pay attention to how well-edited each episode is; simple overviews at the start help listeners decide whether they want to continue, and outside audio clips can add context or atmosphere.
The Best Marketing Podcasts of 2023
1. Perpetual Traffic
Perpetual Traffic is a favorite marketing podcast for those looking to drive more traffic to their business. Hosts Ralph Burns and Kasim Aslam cover all things related to online business, and digital marketing, from Facebook ads and social media marketing, SEO strategies utilized by Ahrefs’ Michal Pecánek on setting up its Wikipedia page, to how to sell high-ticket products.
With over 300 episodes available in the podcast’s repository, there is plenty of content for listeners to explore.
The hosts provide comprehensive information on paid marketing, content marketing, and SEO with twice-weekly updates that leave no stone unturned. Tune into Perpetual Traffic via the website, Spotify, Stitcher, or Apple Podcasts today and get ready to be an expert in no time.
2. Unthinkable by Jay Acunzo
Unthinkable is a must-listen for any marketing professional in 2023. Hosted by Jay Acunzo, this business podcast offers a unique blend of business insights, case studies, and conversations with people from different sectors.
It goes beyond the regular lectures you find in a traditional marketing school and dives into some of the most relevant topics in the industry for business growth. The production quality is top-notch, making it an engaging and entertaining listen.
Additionally, there are “One-Shot” monologue episodes that allow Jay to tackle single topics for 20 minutes or less without interruption. If you’re looking for a comprehensive yet accessible resource on marketing, Unthinkable will be your go-to podcast this year!
By tuning in regularly to this insightful and great podcast, you’ll be able to stay abreast of the latest marketing trends and best practices. So don’t miss out – make sure Unthinkable is in your earbuds in 2023!
3. Niche Pursuits
Niche Pursuits is one of the top marketing podcasts available on the internet. Hosted by Spencer Haws, this podcast covers a range of topics from affiliate marketing to SEO. With new episodes released every 7-10 days, there’s plenty of content for listeners to feast their ears on.
Every 60-minute episode features interviews with niche site owners, who share tales about their journeys towards success – from starting with nothing to earning 100K a month as an affiliate marketer.
It’s no wonder Niche Pursuits has become so popular among those looking to learn more about how to make money through niche websites – it provides comprehensive and informative insights into real-life stories that have been tried and tested!
4. The Science of Social Media by Buffer
The Science of Social Media by Buffer is an excellent go-to podcast for any marketer that wants to stay in the know. This marketing podcast provides a wealth of information on all things related to social media marketing.
With over 200 episodes, you’re sure to find something interesting and useful no matter what type of marketing you specialize in.
Every episode features knowledgeable speakers with valuable insights into the latest news, trends, best practices, and strategies related to social media marketing.
The audio quality is top-notch, making it easy to consume even if you have limited time available. Plus, there’s a good chance that new episodes will be released this coming year as the marketing podcast seems to have recently resumed its regular cadence.
If you’re looking for an in-depth podcast to help with your marketing efforts, The Science of Social Media by Buffer is a great option. It’s professional, informative, and extensive – making it the perfect choice for any marketer looking to stay up-to-date on everything related to social media marketing.
With most episodes full of valuable information, this marketing podcast is sure to have something that will benefit both new and experienced marketers alike.
5. Ethics in Marketing by Mikhail Myzgin
If you’re looking for a podcast that will help you navigate the murky ethical landscape of marketing, then Ethics in Marketing by Mikhail Myzgin is an excellent choice.
In this series, Myzgin takes an insightful and thought-provoking approach to explore topics like the boundaries of persuasion in marketing, as well as how to balance the pressure to achieve goals while being fair and kind to others.
From delving into controversial subjects, such as whether or not influencer marketing should be regulated, to bringing up ethical dilemmas that marketers might not even realize they’re facing – this marketing podcast offers an unprecedented level of educational and informative value.
Not only will listeners gain valuable insights on how to better their marketing strategies ethically but they’ll also get a new perspective on how to navigate the marketing industry with respect and integrity.
For anyone looking to gain an in-depth understanding of ethical marketing, Ethics in Marketing by Mikhail Myzgin is worth a listen.
It’s worth noting that this podcast won’t be full of hot new strategies but instead offers deep insight and contemplative conversations about the ethics behind modern-day marketing strategy.
Listeners can rest assured that this will be an educational, thought-provoking, and engaging series that will leave them with plenty of information to ponder upon.
In short, if you’re interested in exploring ethical boundaries in marketing, then Ethics in Marketing by Mikhail Myzgin is the perfect choice for you!
6. Everything Is Marketing
Everything Is Marketing is a weekly podcast hosted by Corey Haines, the founder of Swipe Files. It covers a wide range of topics related to marketing, providing valuable insights and advice from an experienced industry leader.
The show features guests from all areas of marketing, including cold email outreach strategies with Laura Lopuch, buying and growing Shopify SaaS apps with Daniel Mitchell and Andrew Gazdecki, and more.
Each episode is designed to help listeners become better marketers by arming them with the skills needed for success in today’s ever-changing digital landscape.
With 50+ episodes already released since its start in early 2021, Everything Is Marketing is sure to provide valuable information for any digital marketer looking to improve their skillset or get up-to-speed on the latest trends and digital marketing strategies.
Listeners can access the podcast on its website, as well as via Spotify, Google Podcasts, and Apple Podcasts. With Everything Is Marketing, Corey Haines has created a valuable resource that all marketers should take advantage of in 2023.
7. The Long Game by Omniscient Digital
The Long Game podcast by Omniscient Digital offers a unique approach to marketing that focuses on long-term rather than short-term plans. Hosts Allie Decker, David Ly Khim, and Alex Birkett bring this perspective to life in their conversations with business leaders from various marketing backgrounds.
Not only does each episode have an audio and video version, but there is also an abridged transcript of the episode with timestamps for easy navigation.
Furthermore, the “Key Takeaways” sections provide listeners with a convenient way to quickly scan through the episodes for specific topics that catch their attention.
This comprehensive format is designed to offer multiple ways for listeners to engage and benefit from the valuable knowledge shared by many accomplished professionals within the marketing industry.
Whether you’re a seasoned marketing veteran or own a business, this actionable marketing podcast is sure to provide insights and advice that will broaden your perspective and help you succeed in the long run.
8. Everyone Hates Marketers
Everyone Hates Marketers is the go-to podcast for digital marketers looking to stay up-to-date on the industry without sacrificing their integrity. Hosted by HotJar alumnus Louis Grenier, this weekly podcast covers topics such as product marketing, content marketing, CRO, and more.
Not only does it provide comprehensive information about these topics but it also dives into the psychology behind them so listeners can better understand how to create effective campaigns that generate solid results.
This digital marketing podcast feature interviews with respected business professionals in the field like Joe Glover of The Marketing Meetup and Rand Fishkin from SparkToro and Moz, giving listeners access to exclusive insights from leading experts.
Whether you’re a beginner or an experienced marketing professional, Everyone Hates Marketer is the podcast to listen to in 2023 for the latest trends and best practices.
9. The Revenue Marketing Report by Camela Thompson
The Revenue Marketing Report is a top-rated business podcast for any marketer looking to improve their skills and make an impact on the business strategy.
Hosted by Camela Thompson of CaliberMind, The Revenue Marketing Report provides insight into how marketing professionals can become more strategic partners in their organizations.
Each episode features blog posts with highlights, comprehensive supporting information, and analysis that dives deep into topics like why CEOs don’t trust CMOs.
With its unique goal of helping marketers transition from subject matter experts to strategic business partners, The Revenue Marketing Report is one of the best marketing podcasts to listen to in 2023.
This podcast provides the knowledge, expertise, and guidance needed to succeed in the 21st century. So tune in to The Revenue Marketing Report and become a trusted strategic partner!
10. Akimbo by Seth Godin
The Akimbo podcast hosted by Seth Godin is a must-listen for marketers looking to stay up-to-date in the industry. Hosted weekly, this podcast dives into topics related to creativity and culture – two areas that can have a huge impact on marketing success.
Godin brings his wealth of knowledge and experience to each episode as he encourages listeners to challenge their beliefs, think differently, and consider the influence of culture on their lives.
With titles such as “This Is Marketing” and “Permission Marketing” under his belt, it’s no surprise that Godin can offer unique insights into the ever-evolving world of digital marketing.
This podcast series offers an inspiring listen for anyone looking to stay ahead of the curve in 2023. Tune into Akimbo for a thought-provoking journey through the world of marketing!
11. The Content Callout Podcast by Mark Raffan and Kayla Graham
The Content Callout Podcast, hosted by Mark Raffan and Kayla Graham, is an invaluable resource for marketing professionals.
From 2020 to late 2022, the show offered insights into some of the most cutting-edge content topics in the industry, such as “Is B2B growth-hacking overhyped?,” “How to foster an inclusive culture as a marketing leader,” and more.
Although there won’t be any new episodes added to their backlog of over 100 episodes, the interviews offer a wealth of knowledge that remains applicable today.
Whether you’re looking for trend information or specific advice from experienced pros, The Content Callout Podcast has something for everyone in need of reliable insight into leading marketing practices.
With its vibrant hosts and engaging content, The Content Callout Podcast is an excellent resource for anyone looking to stay on top of the latest and greatest trends in the marketing and business world.
12. The Smart Marketer Podcast by Molly Pittman
The Smart Marketer Podcast is a must-listen for any marketer looking to gain an edge in their industry.
Hosts Molly Pittman, Ezra Firestone, and John Grimshaw have established themselves as veterans of marketing and education, allowing listeners to benefit from their personal stories of success and deep dive into strategies such as paid ads, content creation guidelines, email marketing techniques, and more.
Each episode features real-life advice and learnings that can be applied directly to the field of digital marketing. This marketing podcast also serves as an excellent resource for mid-level marketers who need help understanding the intricacies of the discipline.
One particularly intriguing episode is when Molly and John interview Ezra on how he built his e-commerce business BOOM! by Cindy Joseph into a multimillion-dollar venture, and what prompted him to sell it partially.
The Smart Marketer Podcast is available for streaming on several platforms, such as the website, Spotify, Apple Podcasts, and Stitcher, making it easily accessible.
With an impressive frequency of weekly to twice weekly releases and up-to-date topics explored in detail each week, The Smart Marketer Podcast is perfect for dedicated marketers looking to stay ahead of the curve.
13. The Martech Podcast
The Martech Podcast, hosted by Benjamin Shapiro is an excellent resource for digital marketers and tech SEO enthusiasts. Every new episode features Benjamin’s unique insights on topics ranging from content marketing and mobile app marketing to SEO and scaling business operations.
This digital marketing podcast offers valuable advice for both experienced marketers as well as beginners in the industry with its “Marketing Minute” segment that provides a 60-second speed chat with an industry expert.
With daily episodes available across major streaming platforms such as Spotify, Apple Podcasts, and Stitcher, this series is sure to provide useful tips to help you boost your online presence and get ahead of the competition in 2023.
Conclusion
To sum it all up, there are many great marketing podcasts in the content marketing space to help you stay informed and educated about the latest trends in the industry.
Whether you want to learn about SEO, web analytics, or content marketing strategies, there’s a podcast for everyone. So why not give one of these great marketing podcasts a listen and see how they can help your business grow?
Let’s all be intelligent consumers by tapping into the wealth of knowledge available on these great marketing podcasts. It’s sure to pay off in the long run.
