contentika orange logo

The Ultimate Guide to Increasing Your Website’s Organic Traffic

Reading Time: 13 minutes
Get the scoop on how to drive more organic traffic to your website! With our Ultimate Guide, you'll learn the secrets and tips to getting more visitors.

Table of Contents

Table of Contents

Fed up with the quietness of your website? Discouraged that no matter how often you check, numbers remain stagnant on your analytics page?

Rejoice! You are about to embark on an adventure that will bring organic traffic like you’ve never had it before.

This comprehensive guide will provide proven strategies, creative approaches, keyword research tools, and more to attract visitors, heighten your search engine rankings, get relevant traffic, and expand your online presence.

So make yourself a cup of coffee, and let’s get started!

Definition of Organic Traffic

To understand what organic traffic is, let’s look at the definition. Organic traffic refers to visitors that come to your website from search engine results pages (SERPs) such as Google, Bing, and Yahoo.

It includes non-paid visits from users actively searching for something specific on these search engines.

Organic traffic typically has a high conversion rate, meaning more visitors become customers or subscribers. It is also important to note that organic traffic isn’t limited to paid search engines.

Visitors can also come from other sources, such as social media platforms like Facebook and Twitter, Google ads, referrals from other websites, and blog posts.

Benefits of Increasing Organic Traffic

Here are the  benefits you can gain from increasing organic traffic:

Increased Visibility

According to recent studies, organic search results are 8.5 times more likely to be clicked on than paid ads. This means that when you increase your organic traffic, you’re making your brand and content more visible to potential customers online! 

Whenever someone searches for relevant keywords on Google and clicks on your page, it’s an opportunity to turn them into customers. Plus, SEO-friendly content makes you more likely to appear in the top search engine results pages (SERPs)—the holy grail for any website owner.

More Engagement

Organic traffic is the lifeblood of any website. It generates traffic, brings in valuable visitors who are more likely to become customers, and boosts engagement levels on your site.

That’s because organic search results tend to be highly relevant to what people seek, making them more likely to click and explore.

This is like the difference between a dinner at a fancy restaurant and one at your grandma’s house. Organic traffic is special and unique and can’t be replicated with paid advertising.

Boosted Search Engine Rankings

Increasing organic traffic can give your website a boost in search engine rankings, which is one of its biggest benefits. It’s like getting a promotion at work – your website gains more authority and credibility, making it stand out from competitors.

Organic traffic relies mainly on a website’s Search Engine Optimization (SEO). SEO involves optimizing the content and structure of a website to make it more visible in organic search engine results.

When done correctly, your website will appear at or near the top of relevant searches. This increased visibility can lead to an influx of organic traffic and referrals, making it a valuable tool for businesses.

A Wider Audience

It’s like a theater show: if you have more people in the audience, your performance will be seen by a wider range of viewers.

Regarding organic traffic and SEO, increasing your website’s visibility can mean that your content reaches a much larger audience than before!

Think of all the potential customers or readers you could connect with if your website ranked higher on search engine result pages. You could be missing out on a whole new group of people and potential connections if you don’t work to increase organic traffic.

More Reliable Long-Term Growth

Organic traffic is more like investing in your future. Seeing those numbers grow in your analytics dashboard isn’t as exciting as a big surge of paid traffic.

But you can rely on organic traffic for steady, reliable growth of your website over time, almost like a guaranteed ROI. The more effort you put into building high-quality content now, the better your chances are of seeing long-term growth.

It’s like planting an apple tree: you must do the work upfront and wait for it to bear fruit. But once it does, you can enjoy the benefits of organic traffic for several seasons. Plus, who doesn’t love fresh apples?

Enhance Your Marketing Strategy For Unrivaled Success

It can be difficult to imagine a successful marketing strategy without the help of organic traffic. The benefits of increasing organic traffic are numerous, and they can take your business from success to unrivaled success.

Organic traffic is like having a larger customer base—it helps you reach more people than ever before, broadening the scope of your potential growth.

It’s like having a sales team that works for free—it brings in customers who are already interested in what you have to offer, giving your business a boost in the right direction.

How to Increase Organic Traffic

Organic traffic is the lifeblood of your website. Your website will struggle to stay alive if you don’t have any. That’s why it’s important to ensure your organic traffic is growing steadily. Here are some tips on how to achieve this:

Utilizing Content Marketing

Content marketing is one of the most effective ways to increase organic traffic. Create interesting, informative, and engaging content, and ensure it’s optimized for search engines and your audience.

Create Quality Content

To captivate your potential patrons, you must craft content of superior caliber. Quality content compositions should be well-researched and thoughtfully composed to enthrall readers – imparting them with facts while still keeping their attention!

It should also have relevant keywords and phrases sprinkled throughout. This will help you rank better in search engines, thus increasing organic traffic to your site.

Repurpose Content

Think of it like a Michelin star chef who re-imagines the same ingredients into new and delicious dishes that keep people returning for more. That’s the creative magic you can pull off with your content!

You reach a wider audience when repurposing the same content in different formats. You can turn blog posts into videos, podcasts, or ebooks; transform webinars into blog posts; or create content or an infographic based on your existing data.

All these methods help you get more mileage out of your content without starting from scratch every single time.

Publish Evergreen Blog Posts

Creating and publishing blog posts that remain relevant, or “evergreen,” is a great way to increase organic traffic.

An evergreen blog post can be read six months or even several years after it’s posted and still provide value to readers.

Think of evergreen blog posts as your backyard’s reliable old oak tree. While other trees might bloom and fade with the seasons, an oak will stay healthy for decades.

That’s what you want your blog posts to do—provide lasting value to your readers long after they’re posted.

Use Compelling Headline

The headline of your content is just as important, if not more so, than the body itself. A compelling headline will make readers take notice and read your content.

Your headline should be brief, concise, unique, and captivating enough to make the first page stand out. Consider adding a catchy phrase or creative wordplay to draw attention.

Optimize Your Site for Search Engines (SEO)

Boosting your organic traffic can be likened to having a golden ticket, and SEO is the key to unlocking this treasure trove. By optimizing your website with effective SEO strategies, you can magically attract visitors to your site, giving you an edge over your competitors.

According to BrightEdge, search engine optimization (SEO) generates more than 1,000% more additional website traffic compared to organic social media. Here are the basics of SEO:

Utilize Target Keywords

The first and most important step of SEO is to get search intent and use target keywords in your content. Keywords or search terms are words or phrases people type into search engines when looking for something specific.

Including these words in your content’s titles, headings, URLs, and body will make it easier for search engine algorithms to rank you higher.

Remember to use keywords naturally. Otherwise, it could damage your SEO ranking. You should also use variations of the same target keyword for maximum effect.

Acquire Quality Backlinks

High-quality content is important to boost your organic traffic, so having other websites link back to you is also essential.

Backlinks are links from external sites that point back to your other pages. They show search engine robots that your website is trusted and authoritative, which can significantly impact your SERP rankings.

You can acquire quality backlinks by creating relevant and valuable content, such as news reports, blog posts, and press releases. You can also contact other websites in your industry and ask them if they’d like to link back to your website.

Link Building

Be sure to practice link-building as well. Link building involves creating relationships with other websites or businesses and linking them to yours.

This helps improve your website’s search engine ranking, boosting organic traffic.

You can do this by guest blogging, posting on reputable sites, writing blog posts for other companies, or even creating content that other businesses will link to.

Utilize Social Media Platforms

The Internet is the hub of all digital social activity, and it’s no surprise that utilizing social media platforms is one of the best ways to increase organic traffic.

Whether you’re a small business or an individual creating content – accessibility to potential customers is key to increasing views, likes, followers, and website visits.

Here are some ways to use social media to your advantage and increase organic traffic:

Promote Your Content on Social Media Platforms

Promote your blog post, podcast, or video by sharing it on social media platforms like Twitter, Facebook, Instagram, and YouTube. If you’re creating something for a specific audience or niche demographic, join relevant groups so you can share your content there too.

Not only will this help you reach a much larger audience, but it will also boost your visibility as you can get more people to share it.

Leverage Hashtags

Even if you want to promote your content on  Twitter, Instagram, or any other platform, you should do it strategically. This might mean using relevant hashtags or hashtag trends to draw more attention to your content.

By leveraging popular keywords and hashtags on different social media channels, you can quickly get your content in front of the right people and boost organic traffic to your website or blog post.

If you don’t use the right keywords, your content is as good as invisible. When also used excessively, long tail keywords and too many hashtags can overwhelm your target audience and, in turn, hinder high search volumes and organic web traffic.

Post Frequently and Consistently

Don’t just show up once in a blue moon; post content regularly so that your followers come to expect your updates. Posting consistently keeps your followers engaged and establishes your online presence.

Posting at the right time also matters, so make sure to understand the habits of your target audience and post when they are most likely to be active on social media.

Utilizing Online Directories and Listings

If a business has a website, it helps to be listed on as many directory sites as possible. Consumers often search for businesses using these sites, so having your business listed there is a big advantage.

Think of online business directories and listings as virtual yellow pages. Instead of having to flip through the paper version, customers can search for an item or service they need and find businesses that meet their criteria with relative ease.

With more people using the internet each day, it’s becoming increasingly important to register your business with as many of these directories as possible to maximize your organic traffic.

It’s not just on the customer side that online directories can be useful; they can also serve as valuable feedback for businesses. Most directories will allow customers to leave reviews and ratings, which can provide you with invaluable insight into how well you’re doing.

Create an Innovative Free Tool

Who doesn’t love free things? That’s why creating a free tool that solves a common problem can increase organic traffic.

Consider it the cherry on top for visitors—it’s something extra and shows you care about their experience. It also gives them a reason to return, which helps build loyalty and boost organic traffic.

It doesn’t have to be a complicated or expensive tool—something simple and practical, like an online calculator, will do the trick. You can also integrate it into your website and ensure it’s easy to use.

The benefit of creating a free tool is that it can attract a lot of organic traffic if done well. People love freebies and will likely share your tool with others if they find it useful.

Email Marketing

Email marketing is one of the most powerful tools for increasing organic traffic. It can be an invaluable source of website visitors and potential customers when used properly.

It allows you to reach out directly to subscribers and increase your reach exponentially by leveraging their networks. Plus, it’s a great way to nurture relationships with existing customers and build trust.

When sending out emails, ensure they’re personalized and tailored to your target audience. Use catchy subject lines that grab people’s attention and compelling CTAs (calls-to-action) to encourage them to act.

Influencer Marketing

SEO and content marketing may be the foundation of organic traffic, but influencer marketing is the cherry on top! It might not seem like much at first glance, but it can help skyrocket your ranking in search engines.

You partner with influential individuals and allow them to share your content with their large network. This often leads to more people discovering what you offer, increasing the likelihood of organic traffic growth.

It’s like a chain reaction – one person shares something, setting off a ripple effect as more and more people see it, like throwing a pebble into a lake. You don’t need to rely on luck when you have influencers; they act as the pebble, creating a bigger splash and ensuring your content reaches further.

Measurement Techniques for Organic Traffic

Organic traffic is an important source of leads and customers for any business. It helps bring in high-quality website visitors who are more likely to convert into paying customers. 

To maximize organic web traffic, however, you need to know how your efforts are performing and measure the success of your strategies accordingly.

Luckily, there are a few measurement techniques you can use to track the progress of your organic traffic and see how effective your efforts are. Here are some of the best ways to measure organic traffic:

Analyze Your Website Traffic

After implementing a few of the methods discussed above, you’ll want to monitor your website traffic closely. This will allow you to assess which strategies are working and which need further optimization.

You can use analytics tools such as Google Analytics to track organic traffic sources and analyze user journey paths, bounce rates, time spent on a page, etc. This will give you a better understanding of what your users are doing on your website and how to improve their experience.

Track Your Rankings in Search Engines

Determining where your website ranks in search engine results for certain keywords is a great way to measure the success of your SEO efforts.

You can use tools such as Google Search Console, Ahrefs, or Moz to track how you’re doing and accurately measure organic traffic growth. This will allow you to see which strategies are working, which ones aren’t, and what you can do to improve your ranking.

Focusing on the right keywords is essential, so use the data to do keyword research on search queries and identify which ones you should target for maximum reach.

Check Your Inbound Links and Clicks

To accurately measure organic traffic, it’s important to check your inbound links and clicks. This will allow you to track where visitors come from and what they do on your website.

Analyzing inbound links is like gathering clues to determine who is responsible for organic visits to your website. You’ll want to look at the anchor text of each link, the page it’s on, and the source of the link. This will give you a better picture of which sites referred visitors to your website.

Clicks are like fingerprints; they tell a story about who is visiting your site and what they’re doing while they’re there. If you can track clicks across different pages, you can find out which web pages or sections of your site are the most popular.

Monitor Social Media Engagement

Social media is an important source of organic traffic, so monitoring your engagement on these platforms is important. This will allow you to see which content is performing well, what topics resonate with users, and where visitors are coming from.

You can use tools like Hootsuite or Buffer to track social media activity and measure your reach. You can also use these tools to schedule posts and track interactions, likes, shares, comments, etc.

These metrics are key for understanding how people engage with your content and what type works best.

Utilize Organic Traffic Metrics

Organic traffic metrics help you better understand your website traffic performance and help you determine which strategies work.

One key metric to measure organic traffic is the conversion rate, which tells how often visitors convert from casual browsers into paying customers. You can also measure how many people visit a specific page or section of your site and how long they stay on a page.

An organic reach metric can help you identify which content performs best and reaches the most people. You should also track keyword rankings, showing which keywords are responsible for bringing visitors to your site.

The average time spent on site is an important metric to measure organic traffic, as it will tell you how engaged people are with your content. If people are spending a lot of time on a page or section of your website, then it’s likely that they’re finding the information useful.

Lastly, a bounce rate metric tells you how often visitors leave your site after viewing one page. A high bounce rate indicates that visitors aren’t finding what they need and may be a sign that your content needs to be improved.

Best Practices for Increasing Organic Traffic

Here are the best practices for increasing organic traffic:

Track Your Results

Gathering data is essential to any successful organic traffic strategy. You need to track your progress, measure the success of your efforts, and make adjustments accordingly.

Make sure you’re using the right metrics to accurately measure the performance of your strategies. This will help you understand what works best for your target audience and focus on optimizing those efforts.

As listed above,  some of the best measurement techniques for organic traffic include analyzing website traffic, tracking keyword rankings, checking inbound links and clicks, monitoring social media engagement, and utilizing organic traffic metrics.

Monitor Competitors’ Strategies

Staying current with your competitors’ actions can help you gain insights into their strategies and why they may succeed or fail. You can learn from their mistakes and focus on replicating their successes in your business.

Take some time to analyze the content that your competitors are creating, which keywords they’re targeting, and how they’re using social media to promote their businesses. You should also pay attention to the type of content that gets the most engagement and focus on replicating or improving it for your website.

You can even use tools such as BuzzSumo to find out what types of content resonate with your competitors’ audiences and use this information to inform your strategy.

By monitoring what the competition is up to, you can stay ahead of the curve and ensure you’re implementing the best strategies for increasing organic traffic.

Stay Up-to-Date on SEO Trends

Search engine optimization (SEO) constantly evolves, so staying up-to-date on the latest trends and best practices is important. The better you understand SEO, the more effectively you can optimize your content for organic search engine traffic.

Ensure you’re regularly checking in with industry blogs and forums to keep track of any changes that could affect your organic traffic. You should also take the time to optimize your website for keywords and phrases relevant to your business and highly searched by users.

Finally, work on building backlinks from authoritative websites, as these can be extremely helpful in improving your search engine ranking.

Keep Content Fresh and Relevant

Content is key for any organic traffic strategy, so it’s important to ensure the content you’re creating is fresh and relevant.

An evergreen content strategy is a great way to keep your content up-to-date and ensure it provides value to your readers. This timeless content won’t go out of style or become irrelevant soon.

You should also focus on creating content tailored to different stages of the buyer’s journey. This will help to increase your website’s visibility and ensure that your content addresses the needs of your target audience at each stage.

By keeping your content fresh and relevant, you’ll be able to create a steady stream of organic traffic and ensure visitors find what they need on your website.

Frequently Asked Questions

What Does an Increase in Organic Traffic Mean?

Increasing organic traffic means more people visit your website without clicking on ads. Referrer links from other websites generate this type of traffic.

What Do You Mean by Organic Traffic?

Organic traffic is the number of website visitors from natural sources, such as search engines and referrals. This type of traffic is often seen as more valuable than paid or direct traffic because it’s typically more engaged and has a higher conversion rate than paid search traffic.

Why Is It Important to Increase Organic Traffic?

Increasing organic traffic is important because it leads to more website visitors and potential customers. Organic traffic tends to be more engaged, leading to more traffic, higher conversion rates, and a better return on investment.

What Is an Example of Organic Traffic?

An example of organic traffic is visitors who visit your website from search engine results or referral links. These people are actively looking for what you have to offer and often have a higher chance of converting into paying customers.

Can SEO Increase Organic Traffic?

Yes, SEO can increase organic traffic to your site. Search engine optimization is key to improving your website’s visibility in search results and driving more organic traffic. Optimizing your content for the right keywords and phrases can boost your search rankings further, increase traffic, and get more people to visit your site.


Nothing feels better than seeing organic traffic numbers skyrocket due to your hard work. However, it takes time and effort to ensure your strategies succeed and generate sustainable results.

By measuring the success of your efforts, you can identify which strategies are working and which ones need further optimization. Utilizing the techniques discussed in this article will help you accurately measure organic traffic growth, stay ahead of the competition, and maximize your website’s reach.

Don’t be afraid to experiment and adjust your strategies based on the data. With the right approach, you can create an effective organic traffic strategy that generates real results for your business.

We don’t write for you. We write with you

Getting to know your business is the key to writing effective content. We research your market, audience and industry so that we can create relevant content with you. From there, our experienced copywriters will craft blog posts using only words that speak to your unique audience.