As a marketer, staying up-to-date on the latest trends and statistics is crucial to your success. With the constantly evolving world of content marketing, it can be difficult to keep track of the data that matters most. That’s why we’ve compiled a list of 109 hard-hitting content marketing statistics that every marketer needs to know.
From the effectiveness of visual content to the channels that drive the most engagement, these insights will help you craft targeted campaigns that drive results. So whether you’re looking to improve your website’s SEO, boost social media engagement, or increase lead generation, these statistics will give you the knowledge you need to succeed.
Don’t let your competitors get ahead. Arm yourself with the latest content marketing statistics and take your campaigns to the next level.
Content Strategy Statistics
Content creation is a key part of any digital marketing strategy, and businesses are recognizing the need to produce original content that will resonate with their target consumers.
In a report by Content Marketing Institute, 91% of B2B marketers employ some form of content marketing strategy to reach their target audience, and 92% of content marketers stated that their company regards content as an asset to the business.
Businesses are continuing to invest in content creation. In a 2021 survey, 66% of marketers expected their 2022 content marketing budget to increase more than their 2021 budget.
Before interacting with a salesperson, four in ten B2B customers read between three and five pieces of information relating to the product or service.
This means that they are looking for online reviews, social media posts, blog posts, testimonials, and other forms of content that will help them make a decision.
Also, reading articles about a product motivates 6 out of 10 individuals to make a purchase. By providing potential customers with the information they need, you can attract more traffic, make more sales and boost your bottom line.
It is more crucial than ever for businesses to develop engaging and professional content. According to research, 60% of marketers produce new content daily while 84% of consumers anticipate that companies will produce content.
72% of marketers claim that the results of their efforts in content marketing are inconsistent or just moderately successful.
Only 66% of B2B marketers prioritize their audience’s needs over their sales message when creating content.
A survey by SEMrush polled 1,500 companies and marketing firms to determine if they have a content marketing strategy. The survey found that 84% of those surveyed have content marketing strategies in place.
The same survey also discovered the most successful content marketers had a documented content marketing strategy.
In 2020, 75% percent of content marketers said that search engine optimization (SEO), also known as Organic search, was their most successful content marketing strategy.
Google search queries for “content marketing strategy” tied with “content marketing examples” to make the top spot as the most common content marketing-related search query in 2021.
It is also noteworthy that almost all successful businesses (86%) employ a dedicated content strategy manager.
Video Content Marketing Statistics
Incorporating video into your marketing strategy is no longer a trend – it’s a must.
Video marketing is one of the most effective ways to engage with potential customers. It’s an intimate medium that allows you to tell your brand story in a compelling way, and it’s also incredibly shareable.
Nearly one-third (31%) of businesses use video content to boost SEO.
SEMrush reported an increase of 83% in pageviews for articles that include videos, and publications that contained more than three videos got 55% more backlinks than ones that contained none.
86% of businesses leverage video content to reach their target audience- those who don’t are missing out on a huge opportunity.
82% of marketers who were polled by Vidyard stated that the importance of video as a channel is greater now than it has ever been.
81% of video marketers reported that video ads have increased sales, and 94% of business owners believe that videos have improved their customers’ knowledge of their product or service.
Wyzowl reported that 49% of marketers believe that the use of video content has helped cut down on the amount of customer service calls they have received.
According to another finding by HubSpot, more than half of marketers (52%) believe that video content has the highest return on investment (ROI) of any sort of content.
YouTube continues to be the most popular video platform among content marketers, with 88% of video marketers preferring to use it.
Mobile Content Marketing Statistics
In recent years, mobile usage has increased exponentially. People are constantly on the go and rely on their mobile devices to stay connected and entertained.
According to the most up-to-date data available, mobile devices account for 58.99% of all web traffic. This indicates that if your website is not optimized for mobile users, you are losing out on a substantial amount of prospective leads.
A survey by Pew Research found that over 85% of Americans now own a smartphone. Compared to the 35% recorded in the first survey in 2011, this is a significant increase.
Mobile devices are the primary point of contact for customers with brands, accounting for two times the number of interactions that occur on other platforms.
When done correctly, mobile marketing can be an extremely effective way to reach and engage with customers. The key is to tailor your messages and campaigns specifically for the mobile user.
According to Facebook’s Q3 2019 earnings release, mobile advertising accounts for 94% of the company’s total ad income. The percentage of Facebook’s ad revenue that comes from mobile likely increased since then, but the company no longer publicly discloses the figure.
A survey by Google revealed that over half of smartphone consumers (53%) will abandon a site that takes longer than three seconds to load.
3 out of 4 smartphone users use search as their go-to method for taking care of their urgent needs.
People that watch videos on their mobile devices are the major video consumption force. A recent survey conducted by Statista found that the majority of respondents (77%) watch online videos on a mobile device or tablet.
Facebook also found out that consumers are 1.5 times more likely to watch videos on a smartphone than on a PC.
Blogging Statistics
It’s no surprise that the number of blogs has exploded in recent years. According to a recent study, out of the 1.9 billion websites on the Internet, over 600 million are blogs.
This number is only expected to grow in the coming years as more and more people turn to blogging as a way to share their thoughts, stories, and passions with the world.
77% of marketers agree that blog content creation gets results.
Marketers and business owners who place a high priority on blogging are 13 times more likely to have a good return on investment (ROI) as a result of their efforts.
You’re missing out on great opportunities to interact with your audience, create relationships, and drive outcomes if you blogging is not partr of your content marketing strategy.
When asked what drives traffic to their blogs, 71% of bloggers cite SEO as their primary source.
The average amount of time bloggers spend writing a blog post in 2022 is 4 hours and 10 minutes. That’s a 74% increase in time compared to 2014 when the research was first carried out.
Americans who use the internet spend three times as much time on blogs as they do on email.
Every month, WordPress sees the addition of over 70 million new posts and 77 million new comments.
The average blog post length in 2021 was 1,416 words, with word count slowly increasing each year.
According a study by Ahrefs, 90.63% of all website pages receive zero organic search traffic from Google, and when a page has more backlinks, it receives more organic traffic from Google.
Writing blog posts with 2,000 words or more typically yields better results. Only 4% of bloggers publish lengthy pieces of at least 3000 words, while the majority of bloggers create articles in the 500 – 2000 word range.
Articles that are longer tend to be more in-depth and comprehensive, giving readers all the information they could possibly want about a subject.
Email Marketing Statistics
Email remains at the center of digital communication, despite the rise of social media, chat apps, and instant messengers, 37% of brands are increasing their email budget, and just 1.3% are making cuts.
An average of 306 billion emails were sent and received daily around the world in 2020. By 2025, experts predict that 376 billion emails will be sent every day.
From 4 billion in 2020, an additional 600,000 users are projected to join the world’s e-mail community by 2025.
Marketing via email is one of the most efficient and affordable ways to reach out to potential customers.
On average, businesses can expect a return of $36 for every $1 spent on email marketing, with the retail, e-commerce, and consumer goods industries seeing the highest ROI at $45 for every $1 spent.
In 2020, e-mail marketing generated 7.5 billion dollars in revenue; by 2023, that number is expected to cross $10 billion.
In a recent survey, 33% of marketers say they send emails on a weekly basis, while 26% send emails more than once a month.
59% of consumers who were polled said that marketing emails had an impact on their purchasing decisions.
Due to Apple’s Mail Privacy Protection, 43% of marketers are adjusting how they track the success of their email campaigns; 24% aren’t doing anything different; and 23% are unsure what they’ll do.
Email is the preferred method of business communication for smartphone users. Smartphone owners in 10 countries were polled between December 2020 and January 2021. The survey found that nearly half (46%) of those polled favored email over other channels for obtaining company news and updates.
In a survey conducted by Content Marketing Institute, 81% of B2B marketers reported that email newsletters are their primary content marketing strategy.
Smartphones and tablets now account for 41% of all email opens, with desktop computers coming in second at 39%.
According to a survey by MailChimp, the average email open rate for all industries is 21.33 percent. This indicates that approximately 79 out of every 100 emails are never opened or read by the recipient.
Social Media Marketing Statistics
Social media has become an integral part of many people’s lives. While some people use social media to stay in touch with friends and family, others use it to connect with like-minded individuals or to promote their businesses.
Over the course of the past year, the number of people using social media rose by 190 million, taking the total to 4.74 billion as of the beginning of October 2022. Social media users now account for 59.3 percent of the world’s population, up from 57.3 percent a year ago thanks to a 4.2 percent annual growth rate.
A survey conducted by HubSpot reported that 77% of those who promote on social media think that their organization has been largely successful with their social media marketing campaigns.
According to the same survey, promoting products or services is the top priority for most businesses using social media as a marketing tool, followed by increasing brand awareness.
80% of marketers say funny content is the most effective on social media.
The daily average time spent on social media platforms is 2 hours and 30 minutes. Facebook is the platform where users spend the most time each day on social media, clocking in at 58 minutes on average.
It’s no surprise that China and India have the most social media users, with 1.02 billion and 722 million, respectively. The United States comes distant third with 302 million users.
The citizens of Nigeria logged the most hours per day on social media sites, at 4 hours and 7 minutes on average. Filipinos had a close call with Nigerians with a record of 4 hours and 6 minutes while the Indians and Chinese took third and fourth place clocking in 2.5 hours and 2 hours, respectively.
With year-over-year growth of 25%, social media advertising revenue crossed $137 billion, surpassing paid search advertising revenue of $135 billion.
Retargeting advertisements are the most popular among advertisers, with 77% of both B2B and B2C marketers reporting using them in their Facebook and Instagram ad campaigns.
According to research by Buffer, 73% of marketers believe that their social media marketing strategy have been “somewhat effective” or “very effective” for their business.
Facebook Latest Statistics
Facebook’s success is a global phenomenon. As of July, 2022, about 36.8% of all humans now have a Facebook account.
According to the platform’s investor earnings report for Q2 2022, Facebook’s monthly active users stood at 2.934 billion and its daily active users at 1.968 billion, maintaining its top spot of the world’s most active social media platform.
There are at least 349.7 million monthly Facebook users in India, making it the country with the most users in the world. The United States comes in second with 133.8 million users, followed by Indonesia with at least 182.3 million users.
As of July 2022, advertisers on Facebook have the ability to potentially target a total audience of 2.168 billion users.
The typical Facebook user spends 19.6 hours each month on the social networking site.
A survey conducted by HubSpot in 2021 revealed that 79% of marketers use Facebook’s paid advertising services.
According to the same poll, more than half of marketers surveyed plan to increase spending on social networks including Facebook, YouTube, and TikTok in 2022.
A staggering 98.5% of Facebook’s traffic comes from mobile devices.
Instagram Latest Statistics
Instagram is one of the most popular social media networks. It is being used by 1.440 billion users all over the world, based on its global advertising audience reach numbers.
In April of 2022, men aged 25 to 34 accounted for 17.1% of all active Instagram users around the world. Instagram users under the age of 34 make up more than half of the total user base.
Data from Instagram’s advertising audience for July 2022 reported that men make up 52.8% of Instagram’s global user base, while women account for 47.2%.
There are at least 263.8 million monthly Instagram users in India, making it the country with the most users worldwide. The United States comes in second with 153.6 million users, followed by Brazil with at least 119.6 million users.
90% of users on Instagram follow at least one business account. This data indicates a valuable opportunity for businesses of all sizes to reach a wide audience through Instagram marketing.
According to a study by Sensor Tower, Instagram was the most downloaded app in the fourth quarter of 2021.
Today, approximately 18.1% of the global population uses Instagram.
Twitter Latest Statistics
Launched in March 2006, Twitter is a social media platform that enables its users to send out short 280-character messages called tweets.
Twitter allows users to follow other users and organizations, and to retweet or like tweets. It also gives users the option to direct message one another.
As of July 2022, Twitter has amassed 486 million monthly active users. Of this figure, there are at least 83.4 million Twitter users in the United States, making it the country with the most users in the world. Japan comes in second with 60.7 million users, followed by India with at least 24.8 million users.
Research shows that most users go to Twitter to read rather than to post. According to data from Pew Research, a small percentage of Twitter users is responsible for a disproportionately huge amount of content production (92% of tweets from the U.S. are generated by just 10% of users).
According to Internet Live Statistics, over 350,000 tweets are sent every minute, 500 million tweets are sent every day, and around 200 billion tweets are sent every year on Twitter.
Users between the ages of 25 and 34 made up 38.5% of the global audience as of April 2021. The platform’s second-largest age group was 35–49-year-olds, with approximately 21% of users. People aged 24 and below accounted for approximately 24 percent of users, while those over 50 made up roughly 17 percent.
In 2021, Twitter’s annual revenue was slightly above $5 billion.
According to Twitter data from 2020, 52% of all tweets that year were generated from Gen-Z users. It is a really encouraging indicator for Twitter’s future that younger people are becoming interested in using the platform.
LinkedIn Latest Statistics
Founded in December 2002 and launched in May, 2003, LinkedIn has continued break grounds in the social networking world.
There’s no better site than LinkedIn to advertise your business to professionals. Each week, 50 million people use LinkedIn to look for new employment opportunities.
LinkedIn is used by over 58 million businesses worldwide. 6 people gets hired every minute while 95 applications are submitted every second.
An advertisement posted on LinkedIn has the potential to reach 15.2% of the total global population.
Twitter’s total ad audience is 490 million users aged 25–34, with the 18–24 age bracket coming in second with 170 million users.
As of July 2022, marketers could reach 849.6 million users with LinkedIn making it one of the world’s largest social media platforms. Women make up 43.6% of Instagram’s global user base, while men account for 56.4%.
LinkedIn users can be found in more than 200 countries across the globe. 210.1 million in North America, 101.7 million in Southern America Europe, 108 million in Southern Asia, 72.3 million in Eastern Asia, 39.5 million in Western Europe, amongst others.
The United States, China, and India are the top three countries with the most LinkedIn users, each country having a total of 190 million, 91 million, and 60 million users respectively on the social networking site.
LinkedIn is the most popular platform for organic social marketing among B2B content marketers, used by 93% of those in the industry.
77% of content marketers report that LinkedIn generates the best organic results while 79% of content marketers say LinkedIn ads produce the best results.
TikTok Latest Statistics
Owned by Beijing-based internet startup ByteDance, TikTok is a video-sharing social media channel. After its 2017 debut as an international version of the successful Chinese platform Douyin and the acquisition of Musical.ly in 2018, TikTok gained global popularity.
TikTok, a newbie with an A+ game, was the most downloaded app of 2021. In terms of downloads, it surpassed long-standing social media favorites Instagram, Facebook, and Snapchat.
In September of 2021, TikTok made the announcement that it has reached 1 billion global monthly active users. This places TikTok as the seventh most popular social media network in terms of the number of users.
More than 60 million people downloaded TikTok in the second quarter of 2022 alone on iPhone and iPad devices, making it the most popular app in the Apple App Store.
There are at least 140.6 million active TikTok users aged 18 and above in the Untied States, making it the country with the most users in the world. Indonesia comes in second with 106.9 million active users aged 18 and above, followed by Brazil with 74 million active users aged 18 and above.
TikTok users in the United States spend an average of 45.8 minutes everyday using the app.
Data from TikTok’s advertising audience for July 2022 reported that men make up 43.8% of Instagram’s global user base, while women account for 56.2%.
YouTube Latest Statistics
YouTube is the second most popular social platform in the world in terms of the number of active users, coming in second place behind Facebook. Also, YouTube is the world’s second-largest search engine after Google.
As of July 2022, advertisers could reach 2.476 billion users on YouTube. This indicates that roughly 31% of all the people on Earth use YouTube today.
More than 500 hours of video were uploaded to YouTube every minute. This corresponds to over 30,000 hours of new content uploaded every hour.
Youtube has a diversified user base coming from every region of the world. There are 579.9 million users in Southern Asia, 329.8 million users in Southeastern Asia, 278 million users in North America, 246.2 million users in Southern America, and 170 million in Eastern Asia, amongst others.
In 2022, India has the most number of users on YouTube, with 467 million active users, followed by the United States, which has 245 million active users, and Indonesia, which has 139 million active users.
In 2021, YouTube’s revenue reached $28.8 billion, a 46% rise from the previous year.
According to Social Media Marketing Report 2022, 55% of marketers surveyed use Youtube for marketing campaigns.
In 2022, there are more than 51 million channels on YouTube. The number of channels continues to expand at a rapid rate; over the course of the previous year, it increased by 36%.
Conclusion
As you can see, the world of content marketing is constantly evolving and it’s important to stay up-to-date on the latest trends and statistics. By leveraging these insights, you can create more effective campaigns and drive better results for your business.
Keep these 109 content marketing statistics in mind as you plan and execute your next marketing strategy and you’ll be well on your way to success.
