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7 Proven Link Building Strategies for Boosting Your SEO

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Want to increase your search engine rankings? Learn about link-building strategies that can help you attract more organic website traffic and increase conversions.

Table of Contents

Table of Contents

Do you want to boost your SEO rankings and drive more organic traffic? Link building is an essential part of increasing visibility and getting the most out of your SEO efforts. As Google Analytics and search engine algorithms become increasingly sophisticated, businesses must understand the importance of quality links to stay ahead. 

Link building isn’t just about quantity; it’s also about relevance, authenticity, and quality. Outdated, low-quality link-building techniques may still be effective in the short term, but for organizations that are looking for long-term success, these strategies won’t cut it. Instead, link-building requires a combination of technical knowledge and savvy marketing skills. 

To help you get started on your journey toward successful link building, this blog post will look at seven proven strategies that can help you increase visibility and boost your SEO. How can you leverage these strategies to boost your SEO performance? Could these strategies be the missing piece in your digital marketing puzzle? Read on to find out!

What Is Link Building?

Link building is the process of acquiring quality links from other websites to your own site. These are referred to as “backlinks” or “inbound links,” and they act as votes of confidence from other web pages. It is an important part of SEO because it helps search engine algorithms understand the relevance of a website’s content. Links are also a major factor in determining a site’s ranking in search engine results pages (SERPs).

A successful link-building campaign can help you improve visibility in search engine results, boost website traffic, and increase brand awareness. Link building can be split into two main categories: internal link building and external link building.

Internal Link Building

This involves creating a network of links within a website, typically between related web pages or topics. Internal links play a crucial role in improving the user experience by helping visitors find relevant content quickly and easily. Internal links can also help to spread page authority throughout the website, leading to improved organic search results. 

Examples of internal link-building activities include adding navigation bars or menus with clear labels related to the page’s content, as well as creating content silos (groups of related posts or pages) with relevant cross-linking options throughout the page structure. 

External Link Building

External link building involves creating inbound (or outbound) links from other websites, often referred to as “backlinks.” The aim is to get other sites with high authority to link back to your own site so that those sites can be seen by more people, who may then visit your website. It also improves your website’s ranking on SERPs (search engine result pages).

The highest-quality external links come from authoritative websites with high domain authority that have related content to yours. You can acquire these types of backlinks through guest blogging, press releases, forums, or directories, but it is important that they are dofollow links rather than nofollow links; otherwise, they will not pass any ranking benefit onto your website. 

Overall, link building can be a very powerful SEO tactic if done correctly and ethically, helping you get more visible organic traffic and improving rankings on SERPs for relevant keywords.

Why Is Link Building Important for SEO?

Knowing the importance of link building for SEO is essential if you want to make sure your website stands out from the competition. Here are a few reasons why building links should be a priority in your SEO strategy:

Increases Referrals

Building inbound links helps get high-quality traffic from other sites with similar content to yours. This increases your online visibility, resulting in more potential customers finding your business online. 

Enhances Rankings

Quality backlinks help increase a website’s SERP rankings and make it more visible in the eyes of search engines via crawling and indexing. The better the quality of backlinks pointing to a website, the higher its ranking will be in SERPs. 

Establishes Authority

Establishing yourself as an authority figure within your industry or niche through link building can help build trust among potential customers, increasing their perception of you as an expert resource that they can rely on for quality content. 

Create Brand Recognition

By establishing relationships with other websites through link building, you can create brand recognition by raising awareness among potential customers about your business and what it offers. 

Generates Leads

Through link-building campaigns, you can get leads by taking advantage of the traffic on other sites and sending that traffic directly to your site, where they can sign up for your newsletter or buy something. 

Improves User Experience

Building inbound links can help improve the user experience by giving users more resources that are related to their searches and by adding relevant content from other sites to their experience.

What Qualifies as a Good Backlink?

A good backlink is an important factor in any website’s search engine optimization (SEO) strategy. To have a good backlink, several factors should be taken into consideration. 


A good backlink should be from a highly authoritative website. Authority is the value that a website has earned over time based on different metrics, such as the number of pages with authority and domain authority, trustworthiness, incoming links, quality of content, and more.

The higher the authority, the more valuable and effective the backlink will be. Sources with a high domain authority are usually considered to be the most reliable and can be trusted to provide quality information to visitors. To check a website’s authority score, you can use tools such as Moz or Ahrefs


Another important factor when it comes to inbound links is relevance. An inbound link needs to come from websites that share relevant information in their content.

For example, if your website is about “traveling,” it would not make sense for you to have backlinks coming from websites about “fashion” or “DIY projects.”  Relevant backlinks will pass more link juice and help boost your rankings in search engines like Google.

You should also look at the relevance of the anchor text; it should match the topic of the page where you link out for it to be effective and add value to your page. 

Anchor Text 

The anchor text is an important part of creating quality backlinks, as it helps search engines understand what the linked page is about. When linking from one webpage to another using anchor text, use keywords that describe what users can expect when clicking on the link so that they have an idea of what awaits them once they click through it.

This way, you will attract more interested visitors who are looking specifically for what you have written about on that page, resulting in improved user engagement levels on your website.

It also helps enhance SEO efforts by giving better context around SEO terms being used, which helps search engine crawl bots identify relevance easier when crawling through SERPs.  


The placement of a backlink greatly influences its effectiveness in improving rankings since not all websites are created equal when it comes to how many backlinks juice they can pass on through their outgoing links.

Generally speaking, backlinks placed within content tend to carry more weight than those placed outside of it (e.g., in the footer or sidebar).

Additionally, having multiple links from one website pointing towards yours may only count as one single link depending on how search engine algorithms are programmed, so keep this in mind when trying to achieve higher rankings online with your website’s content optimization efforts.

How to Build Quality Links for SEO

Now that we have gone over what makes a good backlink and why it is important, let’s look at how to build quality links for SEO. This will help you understand each of the strategies we’ll be discussing in the next section.

Add Links

Adding links, internal and external, to your website is a great way to build quality SEO links. You should also add links to social media profiles, business directories, forums, communities, Q&A sites (like Quora), blog comments, and user profile pages. When adding links, ensure that the source is reputable and of high quality to ensure that the link will have maximum impact.

However, manually adding SEO links may not be as effective because these types of links are not editorially given and carry less weight than other types of links.

Ask for Links

Asking for links is a great way to get quality links for your website, but it requires careful thought and planning. It’s important to come up with a compelling reason why the other site should link to yours, as there needs to be something in it for them.

This can take the form of guest blogging, using the Skyscraper Technique, Link Inserts, Ego Bait, Testimonials and Case Studies, Link Exchange, Resource Page Link Building, Building Broken Link, Image Link Building, Unlinked Mentions, or even PR.

When making outreach requests, it’s important to pay attention to how you’re wording them and make sure that your request is tailored specifically to what the other site can benefit from by linking to you.

Earn Links

Earning links is one of the best ways to build quality SEO links, as other websites will link to yours without you asking them to.

The most effective way to earn links is by creating high-quality content that people want to link to, such as visual assets (infographics, charts, and diagrams), original research and data (industry studies, surveys, and proprietary research), online tools and calculators, in-depth guides, and tutorials.

Once the content is created, it needs to be promoted so that it reaches the right people who may potentially link back to your website. To do this effectively, you need to have a good understanding of your target audience, which platforms they use, and how best to reach them.

Top 7 Proven Link Building Strategies You Can Use Right Now

1. Guest Blogging

Guest blogging is a great way to build inbound links and increase search engine rankings for your website. It involves creating high quality content, writing on relevant topics, and posting the content on other related websites that are linked to yours. Backlinks from high-quality pages can help improve organic search visibility and drive more traffic back to your own web pages.

Here are some steps to successfully build links through guest blogging:

Choose a Website in a Similar Niche

Before you start your inbound link building process, make sure to choose websites that are within your own industry or niche. This will ensure that readers have an interest in what you have to offer and may be more likely to click through to your site for additional information.

Craft an Irresistible Pitch

When creating your pitch, make sure to do research on the website you are submitting to and customize your pitch accordingly. Include a brief description of yourself and why you are qualified to write for them. Pay attention to their guidelines when submitting, so your request doesn’t go unnoticed.

Write Content That Resonates With Readers

When crafting your content, make sure to focus on what readers need and want. Use catchy headlines and interesting angles to draw the reader’s attention. Provide relevant information that is easy to read and understand so that readers can get the most out of your post.

Funnel Readers to an Outcome

Once readers are engaged by the content, funnel them towards a particular outcome, such as visiting one of your own web pages or signing up for something, by using a call-to-action (CTA). A CTA such as “Subscribe Now” or “Join Our Newsletter” could lead potential customers towards becoming real ones who contribute directly to growth.

Respond to Comments

Finally, respond promptly to comments from readers after they read your guest blog post; this shows professionalism and dedication while also creating further engagement which could potentially lead to more positive outcomes such as high quality backlinks.

Always keep an open dialogue with readers so there is always room for discussion and feedback on how you can improve or provide further insight into topics discussed in the blog post. 

2. Broken Link Building

Broken link building is another strategy used by SEO experts to build quality backlinks. It is a process of identifying broken links on other sites and replacing them with links to your own website. This method can be used to increase the organic search visibility of your website, acquire backlinks, and improve your rankings. 

In simple terms, the process involves finding broken links on web pages that point to an outdated or incorrect resource. When you discover these broken links, you contact the website owner and propose a replacement link that points to one of your web pages or pieces of content.

If accepted, this will create a high quality inbound link from the linking site to yours, which can help boost rankings. 

To make this an effective SEO strategy for your website, there are a few key steps you should take:

Run a Link Analysis Tool

The first step in the process of building broken links is running a link analysis tool such as Ahrefs or Moz Link Explorer over the websites you want to target and finding existing broken links. This will save you time and effort finding broken links to replace.

Do Keyword Research

Use a keyword research tool like SEMrush or Ubersuggest to find relevant linking domains that are related to your content. You should also look for local SEO opportunities, so make sure you choose keywords and domain names specific to your geographic location.

Create High Quality Content

After identifying relevant linking domains, you’ll need to create standard content on your own web page, which will later serve as the replacement for any broken links that are uncovered. Make sure this content is well written and provides useful information; otherwise, it’s unlikely that the website owner will accept it as a suitable replacement for their existing dead link. You can use our SEO writing guide to achieve this.

Contact Website Owners

Contact many site owners whose pages have broken or obsolete links pointing towards them, and offer them an exchange, they can point their outdated link towards your new page instead of leaving it as 404 error pages.

Submit Outbound Links

Submitting any outbound link from your own web page will help build higher quality inbound links, which can further boost rankings and improve online visibility.

3. Help A Reporter Out (HARO) for Authoritative Inbound link

HARO stands for “Help A Reporter Out” and is a service used by millions of journalists, bloggers, and small business owners to find relevant sources for their articles, blogs, and projects. It provides an avenue for businesses to get authoritative inbound links from relevant websites.

HARO works by connecting reporters with sources on a variety of topics. Reporters post queries on the platform in the form of questions, looking for research or expert opinions on that topic. Sources can then respond with their knowledge or experience about the subject matter.

In addition to connecting reporters with potential sources, HARO also allows businesses to build high quality links by responding to queries related to their industry or product/service offerings.

For example, if a blog post is written about SEO services, businesses can respond with information about their own SEO services or offer advice related to SEO optimization strategies. This provides a powerful inbound link back to the business’ website while also providing valuable content regarding the blog post’s topic.

To build inbound links through HARO, follow these steps:

Set Up An Account 

Setting up an account with HARO is quick and easy. All you need to do is visit helpareporter.czx om and register with your name, email address, and any other information related to your company or organization.

Once registered, you’ll be able to access the different queries that are posted by journalists, bloggers, and other sources looking for help writing stories.

Understand The Queries 

Once you’ve signed up, all you have to do is check your email. You’ll start receiving emails containing anything from 10-100 queries three times a day, at 5:45 AM, 12:45 PM, and 5:45 AM (EST) every day, Monday-Friday. So it’s a good idea to set up a separate email account just for HARO queries so that you don’t miss any and your regular inbox doesn’t get overwhelmed.

Read through the query carefully and make sure you understand what kind of response the journalist is looking for. This will help ensure that your response matches what they’re looking for and increase your chances of being chosen as a source.

Find Opportunities 

HARO receives a wide variety of queries from different outlets all over the world. Look through the queries to find ones that would be a good fit for your organization or business. Make sure they’re relevant and make sense in terms of how they could benefit your site in terms of building inbound links.

Focus on Helping 

When responding to queries, it’s important to focus on helping the person who posted the query first and foremost. Offer helpful advice or insights into topics related to their query, rather than just using the opportunity as a chance to promote yourself or your business directly.

This will show them you care about helping them out instead of just trying to get something out of them – which will improve your chances of being chosen as a source!

Do Your Research 

When responding to HARO queries, make sure you do some research beforehand so you can offer accurate information in response to their question or statement.

Researching industry trends and news stories related to the topic can provide valuable content for reporters who may be writing about it later on down the line – which can benefit both parties involved!

Answer The Question Completely 

When responding to HARO queries, you must answer their questions completely and accurately. Be sure not to leave anything unanswered – if there are multiple questions asked in one query, make sure each one is answered separately so all points are covered clearly and fully addressed before submitting a response.

This will show that you put time and effort into providing a thorough answer, which increases your chances of being chosen as a source!

Make Your Pitch Ready To Publish 

When crafting your responses, keep in mind that whatever content you submit may be published verbatim by the outlet who posted the query, so make sure it’s clear, concise, error-free, properly sourced (if applicable), contains no grammar mistakes or typos, and most importantly: offers value or insight into whatever topic was asked about.

It is also important not to answer halfheartedly but to make sure all aspects of the question are addressed properly before submitting a response back – especially if there were multiple parts to one question.

Doing this ensures content accuracy and relevance, which increases the chances of being featured in publications.  

Add A CTA 

Finally, add a call-to-action at the end of every response encouraging readers who found it useful to contact you directly if they have further questions or comments; this way, even if they don’t use yours as an official source, at least they know where else they can look up additional info if needed—which helps build relationships between reporters/bloggers and yourself long term.

Read Help a Reporter Out (HARO) on our blog for more information on how to use this service as an effective link-building tool.

4. Non-linking Brand Mentions

A brand mention is when relevant sites talk about your company, product, or service without linking to it. These mentions can still be a great opportunity for building inbound links since search engines consider them signals of relevance.

As an example, if an article mentions your company name without providing inbound links to the website, search engines will still recognize this as a signal that your company is relevant to the topic at hand.

To use this strategy to build high quality inbound links, you should first search for non-linking brand mentions. You can do this by running a web search or using tools like Google Alerts, BuzzSumo, or

Once you have identified the non-linking mentions, reach out to the author or website owner and politely request inbound links to your website. You can also offer helpful tips on how they could improve their content by adding more information from your website.

This strategy is a great way to build relationships with potential partners and gain quality inbound links. It will also help to increase your website’s visibility, as it is more likely that people will find your company if they learn about it through other content sources.

Finally, make sure you keep track of all the non-linking mentions you come across and follow up regularly to ensure you gain the maximum benefit from this strategy. Doing so will help your website climb in the rankings and increase its online visibility.

5. Influencer Outreach & Interviews

Influencer outreach and interviews are powerful link building tactics for SEO. By reaching out to thought leaders, industry experts, and established influencers in your niche, you can not only increase the visibility of your website but also build valuable links that have the potential to be shared across social media platforms as well as other internet sites. This tactic is especially effective when it comes to increasing your web presence.

The key to a successful influencer outreach strategy is identifying the right individuals with an engaged audience who can contribute to expanding your brand’s visibility.

Furthermore, it is important to select those influencers who are passionate about your product or service and thus more likely to create effective content for your website. Through interviews with these influencers, you can gain valuable insights into industry trends and build credibility among potential customers. 

In addition, influencer outreach offers the opportunity to network with other industry professionals online by participating in conversations on social media or forums. Doing so not only allows you to build relationships but also provides an avenue for boosting site visits by directing people from their profiles back to yours.

Moreover, these interactions allow you to bring attention to your website through likes, shares, and comments from third-party sources, which can help improve page rankings on sites such as Google and Bing.

6. Infographic Submission

An infographic is an informative and visually-appealing piece of content that often contains data, facts, and statistics about a particular topic or industry. When done correctly, it can be a powerful tool to attract attention to a website or company. 

When submitting infographics to get links to your site, aim to use high-quality visuals that are eye-catching and relevant to the theme of your website. Additionally, make sure that the content you provide is accurate and up-to-date, with well-researched facts and figures. This will help you establish trust in the eyes of potential readers. 

Once you have prepared your infographic, there are numerous ways you can submit it in order to build backlinks and boost SEO rankings. One way is by reaching out directly to relevant websites, blogs, businesses, or media outlets with a copy of your infographic along with accompanying press releases.

You may also consider submitting it through specialized submission sites such as, Infographic subreddit, or Behance; this method allows for automatic syndication across various networks and offers additional exposure for your content.

Furthermore, social media channels such as Twitter, Facebook, and Instagram are great platforms for sharing infographics since they tend to get high levels of engagement from large numbers of users.

Also, you may also want to consider setting up an individual page on your own website specifically devoted to displaying infographics; this will attract more visitors while also increasing backlinks from external sources.

7. Local Business Directories

In addition to the strategies above, another effective way to build inbound links is through local business directories. These are websites that list information about businesses in a particular geographic area and can be used as an additional source of traffic and SEO ranking. 

When it comes to building inbound links from local business directories, make sure you provide accurate information about your company. This includes basic details such as name, address, telephone number, website URL, and a brief description of the services provided or products sold.

Additionally, make sure you choose the right categories for your business when submitting to local directories; this will help ensure that potential customers can easily find you online.

Finally, remember to add a link back to your website from the directory listing or any other online profiles you create. Doing so will help drive additional traffic and strengthen the SEO value of your website. 


Link building is a great way to boost website rankings and generate more organic traffic, but it takes consistent effort to get the desired results.

By no means is this an exhaustive list of all the strategies available out there, but these seven proven methods are a great place to start. Ultimately, creating content that’s original, valuable, and interesting can go a long way in improving your SEO standings.

Start optimizing your digital visibility today with link building techniques that fit your needs and budget. Take advantage of this golden opportunity to establish yourself as an authority in your niche by leveraging powerful links from trusted sources. Keep on experimenting with different strategies until you find one that resonates with your target audience best!

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