Brand Equity: What It Is and Why It Matters
Brand equity is the value of your business’s reputation, and this article will help you understand how to build it!
The Power of Consistency: How to Develop a Strong Brand Voice
Learn how to create unified messaging, content, and visuals to support your brand’s mission and create lasting impact.
Storytelling Content Marketing: Unlock the Power of Your Brand
Looking to elevate your content marketing strategy? Learn why storytelling works and some practical tips for creating compelling brand stories.
Making Your Non-profit Stand Out With Innovative Marketing Strategies
Looking to improve your non-profit organization’s marketing strategy? Click here to learn new strategies and tips to market your nonprofit effectively.
What You Need to Know About Brand Content Marketing
You’ve heard of “branded content marketing,” but do you understand it? Branded content marketing helps companies create engaging articles, videos, and more. Here’s all you need to know.
20 Content Marketing Examples From Brands That Get It Right
Lately, it seems like everyone is talking about content marketing. That’s because more and more businesses realize how important compelling content is to draw in new customers and keep the ones they have. Even if you’re unfamiliar with the term “content marketing,” you’ve almost certainly been exposed to it. And there’s a good chance you’ve even consumed some content created by a company trying to sell you something without realizing it. Content marketing is beautiful when executed well and doesn’t feel like marketing. Instead, good content marketing provides readers with valuable information that entertains, educates, or inspires them. If you’re still not convinced of the power of content marketing, consider these examples to see how some of the best brands in the world are using it to drive actual results. What Is Content Marketing? Content marketing involves multiple formats of creating and sharing online material (such as videos, blog posts, long-form articles, visual content, white papers, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Many businesses use it to build rapport with their audience segments and create a more personal connection with potential and existing customers. When done correctly, it can be an extremely effective way to drive leads and sales and perform well in search engines. Some of the most popular content formats include: If you’re looking to get started with content marketing, it’s essential to understand the basics and how they can be used to achieve your business goals. Let’s take a more in-depth look at some of the most compelling examples. 20 Examples of Successful Content Marketing Content marketing is a popular and effective way for businesses to attract and engage with customers. Here are 20 examples of successful campaigns from various industries. Canva’s Design School One of the most famous examples is Canva’s Design School. The company, which offers a graphic design platform, has a robust blog post full of design tips and tutorials. This provides valuable content for their audience and positions Canva as a thought leader in the design space. Graphic design platform Canva launched its weekly “design challenge” series on Instagram. They encourage their followers to recreate a featured design with their software and share it for a chance to be featured on Canva’s Instagram page. This creates user-generated content while also demonstrating the capabilities of the Canva platform. Key Takeaways MailChimp’s All in a Day’s Work Series MailChimp, a popular email marketing platform, launched its “All in a Day’s Work” series to showcase how small businesses use their platform in unique and creative ways. Each episode highlights a different business, delving into its day-to-day operations and how they utilize MailChimp for its marketing efforts. This campaign educates potential customers about the platform and highlights the success of real businesses using MailChimp. This is a fantastic way for the company to showcase its product in action and establish thought leadership within the industry. Key Takeaways Spotify Wrapped Frequently, content marketing campaigns can feel gimmicky or inauthentic. However, Spotify’s annual “Wrapped” campaign is a prime example of successful, engaging content marketing. Each year, the streaming platform compiles personalized data for each user, including their top listened-to artists and songs and their total minutes streamed over the past year. This campaign encourages users to continue using the platform and sparks conversation and interaction amongst friends as they compare and contrast their Wrapped statistics. In addition, Spotify utilizes user-generated content by allowing users to share their Wrapped results on social media, further expanding the campaign’s reach. Key Takeaways Duolingo’s Tiktok Account Sitting at over 4.5 million followers, Duolingo’s TikTok account is a premium example of successful content marketing. The language-learning app uses its platform to showcase the unique and entertaining ways its product can be used, such as learning sign language or speaking in a foreign accent. Their videos also often feature clever animation and catchy music, making them visually appealing and highly shareable. Additionally, Duolingo smartly includes a call-to-action as a link to their app in the video description. Overall, Duolingo’s TikTok presence successfully showcases the benefits and fun aspects of its product engagingly, ultimately driving more users to download the app. Key Takeaways You Suck at Cooking Starting as a funny YouTube channel, You Suck at Cooking has grown into a successful channel with hundreds of thousands of subscribers. The host, Bryan, uses humor and relatable cooking blunders to connect with his audience and make cooking approachable for the everyday person. Bryan’s ability to consistently create new and engaging content sets this channel apart from others, from recipe videos to tutorials to product reviews. He also promotes products and brands naturally and authentically, making him an attractive partner for companies looking to reach his audience. Key Takeaways Slack’s Frontier Conference Hailing as one of the top business communication platforms, Slack used its Frontier Conference to showcase the value and power of its platform by bringing together thought leaders and industry experts to share insights on team collaboration and productivity. The conference provided attendees with valuable information and allowed Slack to position itself as a go-to resource for companies looking to streamline their communication and improve their overall performance. The videos of the forums are also published on the company’s YouTube channel, allowing a broader audience to access and benefit from the content. This not only strengthens Slack’s brand as a thought leader in the industry but also drives traffic to its website and potentially converts viewers into customers. Key Takeaways Warby Parker Email Marketing Founded in 2010, Warby Parker disrupted the eyewear industry by offering high-quality prescription glasses at a fraction of the price. One of their key strategies for success has been their email marketing campaigns. From clever subject lines to personalized recommendations, their emails consistently drive customers back to their website. Additionally, they offer exclusive promotions and deals to email subscribers, creating a sense of exclusivity and boosting customer loyalty. Key Takeaways Design Personality by Airbnb Airbnb’s
The Ultimate Guide to Doing Small Business Content Marketing [+Free Template]
Small business owners have their work cut out for them. Not only do they have to manage the day-to-day operations of their businesses, but they also have to find time to market them effectively. However, marketing can be both challenging and expensive. It’s hard to compete with the big guys regarding visibility; traditional advertising methods can be prohibitively expensive. But there is another way: content marketing. Content marketing is a cost-effective way to reach your target market without breaking the bank. Creating and distributing high-quality content can build your business’s credibility, trust, and visibility. Still, creating and publishing quality content consistently can be a challenge. This guide will show you how to start content marketing for your small business. We’ll cover everything from defining your target market to creating and promoting your content. By the end of this guide, you’ll have everything you need to start driving results with content marketing. What is Content Marketing? Content marketing is creating and sharing content to attract and engage an audience. This business content strategy can come in many forms, including blog posts, videos, infographics, ebooks, etc. Content marketing is integral to any digital marketing strategy as it helps you attract leads and build trust with your audience. By providing valuable and relevant information, you can establish yourself as an expert in your industry, helping you build a loyal customer base. Content marketing is also one of the most effective ways to improve your SEO and keyword research tools. Creating keyword-optimized content can rank higher in organic search engines, helping you attract more organic traffic to your website. Why is Content Marketing Essential for Your Small Business? Content marketing is one of small business owners’ most effective marketing strategies. Why? Because it allows you to share your story, connect with your customers, and build lasting relationships. Sure, there are other marketing strategies out there that can help you reach new customers and grow your business. But a great content marketing strategy does something that different methods can’t: It enables you to build trust and credibility with your audience. And that’s essential for any small business that wants to succeed in the long run. Think about it this way: When someone comes across your website or reads one of your blog posts, they get to know you and your business. They’re learning what you stand for and what you’re all about. And if they like what they see, they’re more likely to do business with you in the future. Content marketing for small businesses is also a great way to connect with your customers deeper. Sharing your story and values can create an emotional connection beyond the transaction. When you connect with your customers, they’re likelier to stick with you through thick and thin. So, suppose you’re not using a great content marketing strategy to promote your small business. In that case, you’re missing out on a crucial opportunity to build trust, credibility, and relationships with your audience. Don’t make that mistake! Implement a great content marketing strategy today, and start reaping the benefits for your business. Benefits of Content Marketing for Small Business Content marketing strategy is highly beneficial to small business owners. Not only does it help you reach a larger audience, but it also allows you to build trust and credibility with your target market. Content marketing is an extremely powerful tool for growing your business when done correctly. Some of the benefits of the content marketing program for small businesses include the following: Reach a Larger Audience Content marketing allows you to reach a larger audience than traditional advertising techniques. By creating and distributing high-quality content, you’ll be able to attract new visitors to your website and expand your reach. Build Trust and Credibility You’ll build trust and credibility with your target trade by providing helpful and informative content. This is extremely important for small businesses looking to establish themselves in the industry. This can also be done by publishing high-quality, informative content that helps them solve their problems. As you establish yourself as an expert in your field, people will be likelier to buy from you and recommend you to others. Increase Sales and Revenue If you can generate more traffic to your website, you’ll also be able to increase sales and revenue. Content marketing can be a great way to boost your bottom line. Also, consistently providing valuable content to your audience will build their loyalty and trust. This can lead to repeat customers and long-term success for your business. Save Money Content marketing is a cost-effective way to reach your target market. When done correctly, it can save money on traditional advertising techniques, like print or television commercials. About 42% of B2B marketers reported that their content marketing efforts had reduced the need for paid advertising. It’ll also allow you to track your results and see a return on investment, making it easier for you to allocate your budget and make smart business decisions. Stand Out from the Competition In today’s competitive marketplace, small businesses need to stand out from the crowd. Content marketing can differentiate your business from competitors and make a name for yourself in the industry. Content marketing can be an extremely effective way to grow your small business. If you want to reach a larger audience, build trust and credibility, or stand out, consider using content marketing as part of your overall marketing strategy. How to Create a Small Business Marketing Strategy When marketing your small business, there are different excellent content marketing strategies that you can employ. The key is finding the right mix of techniques for your company and testing and tweaking your approach constantly. Start a Blog Starting a blog is one of the most cost-effective methods to market your small business. Relevant blog articles allow you to share your expert knowledge with a broader audience and attract new customers and clients. Plus, well-written blog content can help to build your brand and reputation. It also gives your audience
