What is Content Operations and Why Should You Care?
Here’s a quick question. How do blockbuster movies get to make it to the big screens? Was it because there was a great story that someone wanted to share? Or, was it through the combination of great actors, cameramen, and directors who had the required skills to bring the story to life? Or perhaps, it […]
Boosting Lead Generation Using Content Marketing: The Complete Guide
Today, about 94% of B2B small businesses make use of content marketing in their digital marketing efforts. Despite its widespread adoption, many businesses struggle to effectively use content marketing for lead generation and maintaining profitability. The US Bureau of Labour Statistics estimates that despite having a content marketing strategy, approximately 20% of these small businesses […]
Smart Marketing Goals: A Guide To Its Elements, Benefits, and Examples
“Make more profits”, “Have a bigger market share”, and “Increase brand awareness”. These were the goals that Mark, the VP of Marketing at Ecks-Why-Zee Retail Stores outlined as the company’s goals for the new year. The company’s leadership was expecting Mark and his team to deliver on these goals. But as Mark began to think […]
Content Curation: Tools, Techniques, and Tips for Maximal Efficiency
As a content marketer, it’s easy to feel overwhelmed when it comes to content. With so much information out there, how can you ensure that you’re curating only the best and most relevant material for your audience? The fluffs and pompous jargon should be left behind, and instead, focus on crafting meaningful content that adds […]
Help A Reporter Out (HARO): A Guide To Getting Free Press
What would it do for your business’ publicity if you were quoted in a news story in Forbes, The New York Times, Wall Street Journal, or some other top-tier publication? For many business owners, getting press is a game-changer. It can help you attract potential customers, get more leads and make sales. But how do […]
Strategies for Making the Most Out of Your Content Distribution Matrix
As a marketer, you understand that in order to maximize your reach and boost customer engagement, you need a content distribution matrix. But most times, your sweats don’t just measure up to the results you ultimately see. It feels like the content is just floating around in space with no real direction or purpose. “What’s […]
35 Free Content Marketing Tools That Will Propel Your Business [+Free Template]
There are so many content marketing tools out there that it can take time to know which ones to use. And once you do find a tool or two, it can be tough to keep up with all the new features and updates. It gets even more complicated when you are on a budget, especially […]
SEO Writing: How to Engage People and Rank Top on Search Engines
Are you looking to skyrocket your SEO rankings, draw in more visitors, and boost conversions? If so, then writing optimized copy is a crucial piece of the puzzle. At its core, SEO writing is all about creating content that’s tailored to rank high in search engines and capture your target reader’s attention. Through the use […]
Unlocking Success: A Step-by-Step Guide to Executing a Fruitful Content Audit
There’s no question that content is king. It’s your website’s lifeblood, and if you want to succeed online, you must consistently produce high-quality content. But what do you do if you feel your content efforts are falling flat? Or worse, what if you don’t even know where to start? If that sounds like you, then […]
Dominate Your Industry With Proven Content Promotion Strategies
Content creation is not just all there is to succeed with content marketing; content promotion is equally as important. To skyrocket the visibility of your business, you necessarily must utilize the best ways to promote your content and make it stand out from competitors. In fact, a good content promotion strategy can mean the difference […]
