20 Content Marketing Examples From Brands That Get It Right
Lately, it seems like everyone is talking about content marketing. That’s because more and more businesses realize how important compelling content is to draw in new customers and keep the ones they have. Even if you’re unfamiliar with the term “content marketing,” you’ve almost certainly been exposed to it. And there’s a good chance you’ve even consumed some content created by a company trying to sell you something without realizing it. Content marketing is beautiful when executed well and doesn’t feel like marketing. Instead, good content marketing provides readers with valuable information that entertains, educates, or inspires them. If you’re still not convinced of the power of content marketing, consider these examples to see how some of the best brands in the world are using it to drive actual results. What Is Content Marketing? Content marketing involves multiple formats of creating and sharing online material (such as videos, blog posts, long-form articles, visual content, white papers, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Many businesses use it to build rapport with their audience segments and create a more personal connection with potential and existing customers. When done correctly, it can be an extremely effective way to drive leads and sales and perform well in search engines. Some of the most popular content formats include: If you’re looking to get started with content marketing, it’s essential to understand the basics and how they can be used to achieve your business goals. Let’s take a more in-depth look at some of the most compelling examples. 20 Examples of Successful Content Marketing Content marketing is a popular and effective way for businesses to attract and engage with customers. Here are 20 examples of successful campaigns from various industries. Canva’s Design School One of the most famous examples is Canva’s Design School. The company, which offers a graphic design platform, has a robust blog post full of design tips and tutorials. This provides valuable content for their audience and positions Canva as a thought leader in the design space. Graphic design platform Canva launched its weekly “design challenge” series on Instagram. They encourage their followers to recreate a featured design with their software and share it for a chance to be featured on Canva’s Instagram page. This creates user-generated content while also demonstrating the capabilities of the Canva platform. Key Takeaways MailChimp’s All in a Day’s Work Series MailChimp, a popular email marketing platform, launched its “All in a Day’s Work” series to showcase how small businesses use their platform in unique and creative ways. Each episode highlights a different business, delving into its day-to-day operations and how they utilize MailChimp for its marketing efforts. This campaign educates potential customers about the platform and highlights the success of real businesses using MailChimp. This is a fantastic way for the company to showcase its product in action and establish thought leadership within the industry. Key Takeaways Spotify Wrapped Frequently, content marketing campaigns can feel gimmicky or inauthentic. However, Spotify’s annual “Wrapped” campaign is a prime example of successful, engaging content marketing. Each year, the streaming platform compiles personalized data for each user, including their top listened-to artists and songs and their total minutes streamed over the past year. This campaign encourages users to continue using the platform and sparks conversation and interaction amongst friends as they compare and contrast their Wrapped statistics. In addition, Spotify utilizes user-generated content by allowing users to share their Wrapped results on social media, further expanding the campaign’s reach. Key Takeaways Duolingo’s Tiktok Account Sitting at over 4.5 million followers, Duolingo’s TikTok account is a premium example of successful content marketing. The language-learning app uses its platform to showcase the unique and entertaining ways its product can be used, such as learning sign language or speaking in a foreign accent. Their videos also often feature clever animation and catchy music, making them visually appealing and highly shareable. Additionally, Duolingo smartly includes a call-to-action as a link to their app in the video description. Overall, Duolingo’s TikTok presence successfully showcases the benefits and fun aspects of its product engagingly, ultimately driving more users to download the app. Key Takeaways You Suck at Cooking Starting as a funny YouTube channel, You Suck at Cooking has grown into a successful channel with hundreds of thousands of subscribers. The host, Bryan, uses humor and relatable cooking blunders to connect with his audience and make cooking approachable for the everyday person. Bryan’s ability to consistently create new and engaging content sets this channel apart from others, from recipe videos to tutorials to product reviews. He also promotes products and brands naturally and authentically, making him an attractive partner for companies looking to reach his audience. Key Takeaways Slack’s Frontier Conference Hailing as one of the top business communication platforms, Slack used its Frontier Conference to showcase the value and power of its platform by bringing together thought leaders and industry experts to share insights on team collaboration and productivity. The conference provided attendees with valuable information and allowed Slack to position itself as a go-to resource for companies looking to streamline their communication and improve their overall performance. The videos of the forums are also published on the company’s YouTube channel, allowing a broader audience to access and benefit from the content. This not only strengthens Slack’s brand as a thought leader in the industry but also drives traffic to its website and potentially converts viewers into customers. Key Takeaways Warby Parker Email Marketing Founded in 2010, Warby Parker disrupted the eyewear industry by offering high-quality prescription glasses at a fraction of the price. One of their key strategies for success has been their email marketing campaigns. From clever subject lines to personalized recommendations, their emails consistently drive customers back to their website. Additionally, they offer exclusive promotions and deals to email subscribers, creating a sense of exclusivity and boosting customer loyalty. Key Takeaways Design Personality by Airbnb Airbnb’s
