Dominate Your Industry With Proven Content Promotion Strategies
Content creation is not just all there is to succeed with content marketing; content promotion is equally as important. To skyrocket the visibility of your business, you necessarily must utilize the best ways to promote your content and make it stand out from competitors. In fact, a good content promotion strategy can mean the difference between your content getting lost in the noise or reaching new heights and driving serious results for your business. Research has shown that businesses that engage in content promotion strategies achieve 3.5x more traffic than those that don’t. This post provides everything about content promotion, including why it’s important, how to create a solid strategy, which channels and tactics to use, and expert tips from industry leaders. What is Content Promotion? Content promotion is the distribution of content to the right audiences to drive relevant traffic, leads, and sales for your business. Content promotions put your content in front of the right people (using the right tools and channels) who are likely to engage with it and drive business goals. Moreover, content promotion is essential for increasing brand visibility, improving your website’s search engine rankings, and eventually driving conversions. Many marketers are leveraging content promotion in a manner that is unprecedented because it has the power to amplify your message, build relationships and extend your reach. In a survey by Hubspot, the majority of marketers (82%) are massively investing in content marketing, 10% don’t use it at all, and the remaining 8% aren’t sure if their company does or not. This goes to show that content promotion is an important part of any digital marketing strategy. Ultimately, content promotion is an integral part of a successful marketing strategy and can be a game-changer for your business. Why You Should Strategically Promote Your Content Content promotion is an integral part of any successful digital marketing strategy. Understanding how this is important and why it is necessary can help businesses gain significant traction and reach a larger audience. Here are some of the reasons why content promotion should be seen as a priority for businesses: 1. Direct Connect With Target Audience With content promotion, you can create a deeper engagement with your audience. In fact, sharing your content through targeted promotion efforts will enable you to connect with specific segments of your audience and tailor your messages to their interests and needs. A study by the Content Marketing Institute found that having a target audience would have a positive impact on content success. To illustrate, if your content is strictly for businesses or professionals (B2B Marketing), LinkedIn will be the platform you should use to reach your target audience and promote your content. What this does is ensure that your content promotion strategy and investment are focused on the right channels, thus resulting in a higher ROI. 2. Builds Trust and Credibility Another incentive for content promotion is that it helps develop credibility and trust for the business brand. A study conducted by Salsify showed that more people are likelier to do business with a business they trust and feel like they can rely on. When the content you promote is of high quality and valuable, people will be more likely to trust you. This way, you can establish your presence and develop a loyal customer base. 3. Drives Traffic and Engagement This is, perhaps, the most obvious benefit of content promotion. Engagement and traffic come from promoting your content on the right channels and getting it in front of the right audience. Studies have shown that the key to success in content promotion is to create content that resonates with your audience. When your content is promoted through the right channels, with the right message and targeting, it can drive significant amounts of traffic to your website. This allows you to reach a larger audience and get more leads, sales, and conversions. 4. Improved Search Engine Rankings and Organic Reach Every business owner desires to rank all content higher in search engines like Google. Why? Because that’s how they get organic traffic – which means getting traffic without having to pay for it. And one of the benefits of content promotion is that it helps with that. The more people that see and engage with your content, the higher the chances it will rank high. A study found that the majority of website traffic- around 53% – comes from organic search results. With all certainty, organic traffic is some of the best traffic you can get because it’s highly targeted and usually converts very well. 5. Generates Leads and Sales At the end of the day, all businesses want to generate leads and sales. And content promotion can play a major role in that. By promoting your content, you’re exposing it to a larger audience. And the more people see and interact with the content the higher the likelihood of generating leads and sales. If your ultimate goal is to increase leads and sales, then you need to focus on creating valuable content and position yourself as an expert in your industry. When people see that you’re doing this, they’ll be more likely to trust your brand and do business with it. According to recent studies by Content Marketing Institute, content marketing costs 62% less than traditional marketing and generates 3 times as many leads. This means a higher ROI for your business. Platforms That Can Scale Your Content Promotion Efforts Where you eventually choose to promote your content will depend on the type of content, your target audience, and your overall goals. Here are key platforms and strategies that tend to work well for many businesses in content promotion. 1. Social Media Social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc., are great places to start promoting your content. Not only are they free to use, but they also have millions of users. According to recent studies by Statista, there are over 4.59 billion active social media users worldwide. That means there’s a good
How to Dominate Your Industry With Content Marketing: A Roadmap
To dominate your industry, you need more than a great product or dream to sell. You also need an effective content marketing strategy. Every business wants to be the thought leader in its field, and content marketing can make all the difference. Content marketing can be the ace that takes your business from obscure to becoming a dark horse. In business, visibility is vital. The more people know about your company and its services, the more likely they will use your products or services. By making and sharing high-quality content, businesses can build thought leadership, establish themselves as experts in their field, and attract new customers and clients. However, simply producing content is not enough – you must also have wholesome strategies to distribute and promote your own content to maximize its impact. This post will discuss the roadmap to success for content marketing. It will go over everything from creating a content strategy, tools, and resources to promoting your content. Using the tips, you can develop your own strategy. What Is Marketing? Marketing is any action or process that aims to get people interested in the products and services you offer. This process includes advertising, selling, and delivering products or services to customers or clients. It is also essential to understand that marketing is not just about selling things but more. Marketing is a broader concept than sales. Marketing takes a keen interest in the psychology of the potential consumer. It helps them realize a need they did not know they had or, in some cases, creates demand for the product. Marketing involves creating a demand for what you are selling and then providing a solution to that problem. It’s about understanding your audience and developing strategic marketing approach-focused content that appeals to them. The marketing field is vast, with myriad innovative ways to get products to the target audience. There is a legion to choose from, from the more natural, organic, and subtle marketing strategies to the disruptive, shocking marketing. What Is Content Marketing? Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract, persuade, inform, educate, inspire and retain a clearly-defined audience—and, ultimately, drive profitable customer action. For example, a company that makes electric cars could have a content marketing mission statement or a blog post about electric vehicles rather than writing a sales pitch for their cars. This way, they position themselves as a reliable option for information, control the narrative and create brand awareness. Content marketing is an effective way to build thought leadership, establish yourself as an expert in your field, and attract new customers and clients. However, content marketing is often confused with other marketing efforts, such as traditional advertising or public relations. But content marketing is different in that it focuses on consistently creating valuable content rather than interrupting customers with messages they don’t want to see. In other words, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruptive, providing information that your target audience is actively seeking out. And it’s an ongoing process, not a one-time effort. The ultimate goal of marketing is to convert to sales. Content marketing attempts to do this while also creating value for the audience. Recent approaches to content marketing focus on delivering content that feels natural to the audience through organic searches. It creates value and subtly draws in the consumer, referred to as inbound marketing. It is a gradual approach with higher conversion rates and a tendency to build a community of fiercely loyal consumers. Why Is Content Marketing Strategy So Important? Figures don’t lie. The data on content marketing shows proven benefits over other forms of marketing. This has led to a shift in marketing, with 36% of enterprise marketers saying they’ve shifted paid advertising budget dollars to content marketing. Content marketing is different from traditional marketing in that it is based on creating value. It aims to attract consumers with valuable information rather than sell the product to them in an interruptive manner. The customer actively looks for the value you offer while positioning your brand so it can be found. Here are some benefits of content marketing: Education Information is critical, prospective clients need information, and content marketing is a way to get it across that is most appealing to the target audience. It also helps show potential and existing customers how your products and services can solve their issues. Long-lasting Relationships Aside from selling your product eventually, a content marketing strategy allows you to build relationships with current and potential consumers of your product. Such relationships based on having received value from the brand usually attract a sense of loyalty, which is handy in retaining clients. Conversion Content marketing has been found to have better conversion rates than traditional marketing strategies. According to the Content Marketing Institute B2B content marketing report, 72% of the most successful marketers say that content marketing generates leads, with 57% claiming that content marketing has directly increased business sales. Community It builds a community around the brand. This, more often than not, translates to more significant sales. Every business needs its own “fan base”. That is, a group of people who are not just customers but also advocates of the brand. Good content marketing can help you achieve that. Types of Content Marketing Content marketing is not a one-size-fits-all for brands. It requires proper curation of the content and content positioning. Ultimately, the marketing strategy a brand adopts is tailored to its audience and the motives behind the plan. Interestingly, the different marketing types are not mutually exclusive; a single strategy can embody more than one type of content marketing. For example, a brand’s content marketing strategy can include infographics, videos, and text-based content marketing on social media. Some of the types of content marketing, include: Infographics Content Marketing Infographics are an all-time favorite, especially with difficult-to-understand concepts. It involves using text and pictures in a graphic format to dispense information. It
