Strategies for Making the Most Out of Your Content Distribution Matrix
As a marketer, you understand that in order to maximize your reach and boost customer engagement, you need a content distribution matrix. But most times, your sweats don’t just measure up to the results you ultimately see. It feels like the content is just floating around in space with no real direction or purpose. “What’s the missing puzzle?”, you might wonder. Well, if you find yourself in this position, we know one thing for sure – you need an efficient content distribution matrix that specifically works for your business. In this one-stop guide, you will learn how to identify the most effective channels for your specific audience, create a clear distribution plan, and track results to ensure maximum ROI. Before diving into the various channels, let’s first understand the concept of the distribution matrix. What is a Content Distribution Matrix? Content distribution matrix has to do with the visual representation of where and how your content will be shared. It allows you to outline the different channels and platforms that you’ll use to distribute your content, along with the frequency and timing of these distributions. The concept behind the content distribution matrix is to recognize that certain content types and channels work better for certain audiences. By understanding the specific needs and preferences, you can develop a distribution plan that maximizes reach and engagement. Let’s illustrate. Say you’re a B2B marketer targeting C-level executives. Your content distribution plan will likely involve LinkedIn and industry-related events instead of a B2C marketer targeting Gen Z on Instagram. So, content distribution matrix helps you prioritize where to focus your efforts and track the success of each platform or content distribution channel. And as a marketer, this can help you plan out their content strategy and allocate resources accordingly. Overall, the idea is to map out the specific content distribution channel that best aligns with your audience and content type rather than randomly posting on every single platform without a clear strategy. Content Distribution Strategy – Step-by-step Process As it is well known, planning is the key to success. The same goes for your content distribution strategy. When you always wish to achieve the most in the content distribution matrix, we recommend you follow these steps. 1. Identify Your Audience Before creating a content distribution matrix, it’s crucial to have a clear understanding of your target audiences. This will help you determine the most effective channels for reaching them. Ask yourself who they are, what their interests are, their demographics, and their pain points. Then, research where they typically hang out online – which social media platforms do they use the most? What kind of websites or publications do they read? Consider conducting audience research through surveys, interviews, and online analytics tools to gather more insight. By understanding your audience, you’ll be able to zero in on the channels that will best reach them. 2. Set Goals/Objectives and Measure Results It’s important to define what you want to achieve with your distribution strategy. Do you intend to increase organic traffic to your website? Generate leads? Improve brand recognition? By having specific goals in mind, it will better guide your decision-making and give you a precise measure of success. In all, your goal must be SMART – specific, measurable, attainable, relevant, and time-bound. Also, set specific goals for each channel and track your results to see what’s working and what may need improvement. This will help you continually optimize your content distribution plan. Use analytics tools such as Google Analytics or Hootsuite to track and measure metrics such as website traffic, social media engagement, and conversions. 3. Match Content Types with Channels With a clear understanding of your audience and goals in mind, it’s time to determine which content distribution channels will work best for your content distribution strategy. As mentioned earlier, consider where your audience hangs out online, where your competitors are most active, and where your content will perform best. Some options to consider include social media platforms, email marketing, owned websites or blogs, paid advertising, PR outreach, industry publications, and influencer marketing. For example, if you’re a B2B business, LinkedIn may be a better choice for distributing content than Instagram. And if you have visual content, platforms like Pinterest and Instagram may be more suitable than Twitter. You can also consider creating different versions of the same piece of content to cater to various preferences. For example, you could repurpose a blog post into an infographic for visual learners or create a podcast episode for auditory learners. Note that the content distribution channels you eventually choose must align with your overall objectives and target audiences. 4. Plan and Determine the Frequency Next, consider when and how often you’ll distribute your content on each channel. To start, create a content calendar and schedule when you’ll publish new content and when you’ll repurpose or promote older content. This will help keep your distribution plan organized and ensure a consistent flow of content. When determining frequency, consider the platform’s algorithm and what works best for your audience. For example, LinkedIn’s algorithm favors frequent posting, while Instagram tends to favor quality over quantity. Also, consider the peak times when your audience is most active on each channel and schedule your content accordingly. This can greatly impact engagement and reach. 5. Promote and Amplify Your Content Once you’ve outlined your distribution plan, it’s time to get the word out about your content. Consider paid advertising options, such as promoting social media posts or Google ads, to increase visibility and reach a wider audience. Also, consider reaching out to influencers in your industry (“influencer marketing”) who may be willing to share your content with their followers. Additionally, don’t underestimate the power of employee advocacy. Encourage your employees to share company content on their personal social media profiles or reach out to their professional networks via email. This can significantly expand your reach and increase trust in your brand. And finally, make sure you have sharing buttons readily
35 Free Content Marketing Tools That Will Propel Your Business [+Free Template]
There are so many content marketing tools out there that it can take time to know which ones to use. And once you do find a tool or two, it can be tough to keep up with all the new features and updates. It gets even more complicated when you are on a budget, especially if you are just starting as a content marketer or running a small business. Subscriptions for content marketing tools can add up quickly and cut into your budget. We have done the research and here are the best free content marketing tools out there to help you save time and improve your content strategy. These tools have got you covered, from keyword research to social media scheduling. We have grouped these tools into nine categories: research, SEO, creation, curation, graphics design, organization, publishing, analytics/content tracking, and promotion to make it even easier for you to find the perfect tool for your needs. Let’s dive in! Tools for Generating Ideas and Keyword Research 1. WordStream Free Keyword Tool The WordStream Free Keyword Tool is a quick and easy way to find the right keywords for your content. All you need to do is to enter a word or phrase into the tool and get results in seconds. You can use the keyword tool to find new ideas for blog posts, articles, and other types of content. Aside from being completely free, what makes WordStream’s Free Keyword Tool a must-have for content marketers is that it provides keyword suggestions based on the words you have entered. This means you can quickly find related terms and save time from researching them manually. 2. Answer the Public This tool generates questions about your chosen keyword, giving you ideas for FAQs or blog post titles. This tool will be useful for creating content that directly speaks to your audience’s needs and interests. The program is owned by Neil Patel Digital, which offers a Pro version with additional features for $99/month. You can enjoy the free version with up to five hundred thousand searches monthly! 3. Google Trends Google Trends shows how often particular terms are searched for on the internet. This can be useful for understanding what topics resonate with people at any given time, allowing you to adjust your content strategy accordingly and boost your digital marketing. Google Trends is completely free to use, meaning you can save money on other content marketing tools. 4. Portent’s Content Idea Generator This fun tool generates content ideas based on the keyword you input. Simply enter a keyword, and the program will generate a title for a blog post, article, or even an infographic. The idea generator is free, but Portent offers a range of content marketing tools starting at $49/month. Content Marketing Tools for SEO 5. Uber Suggest Uber Suggest is a free keyword research tool created by Neil Patel. This program will generate hundreds of keywords related to your topic based on searches, helping you find the most popular phrases used in your industry. On Uber Suggest, you can also access keyword difficulty to ensure you target keywords with enough search volume but not too much competition. 6. Yoast SEO This plugin is a staple for WordPress users, and it’s free! Yoast SEO helps you optimize your content for the most popular search engine optimization strategies. It also offers an analysis of your content, letting you know what you need to do to make it more SEO-friendly or perform better on search engines. With over five million installations, Yoast SEO is the go-to SEO tool for anyone looking to improve their website’s visibility in search results. 7. Ahrefs This program is renowned for its keyword research capabilities, but it also offers other SEO features like backlink analysis and website audits. Ahrefs has a free version with limited features, but you can upgrade to the paid plan for more advanced tools starting with as low as $20/month. What distinguishes Ahrefs from other SEO tools is its extensive keyword database, which helps you find the best keywords for your content strategy. 8. Backlinko This website is run by Brian Dean, an SEO expert who offers comprehensive advice on all things related to search engine optimization. He shares his knowledge through blog posts and videos, which are free to access. While Backlinko doesn’t offer any tools itself, the information provided can help you understand how to optimize your content for better search engine rankings. 9. Screaming Frog Don’t think frogs can help with content marketing? Think again! This program is a must-have for any SEO strategy – it crawls your website to identify technical issues and provides useful data like broken links, duplicate content, keyword information, missing meta tags, and more. The basic version is free, but if you want access to all the features, you’ll have to sign up for the paid plan at $209/year. Writing and Editing Tools (Content Creation) 10. Hemingway App Hemingway has acquired a fine reputation as one of the best content-creation tools. This tool helps make your writing clear, concise, and easy to read by highlighting unnecessary adverbs, complex phrases, and passive voice. It also gives a readability score to ensure your content is accessible to all audiences. The app uses colors to highlight problem areas and has a desktop version available for purchase at a one time payment of $19.99. 11. Grammarly Grammarly goes beyond your basic spell checker to catch grammar mistakes and spelling errors while offering suggestions for alternative word choices and sentence structure. The free version is available as a browser extension and can be used on various platforms, including Microsoft Word. They also offer a premium version with advanced features for $11.66/month. 12. Google Docs This free word-processing software from Google has many of the same features as Microsoft Word and is accessible from any internet-connected device. Google Docs also makes it easy to collaborate with others in real time, which is perfect for content creation. The many free add-ons available
SEO Writing: How to Engage People and Rank Top on Search Engines
Are you looking to skyrocket your SEO rankings, draw in more visitors, and boost conversions? If so, then writing optimized copy is a crucial piece of the puzzle. At its core, SEO writing is all about creating content that’s tailored to rank high in search engines and capture your target reader’s attention. Through the use of relevant keywords and interesting, informative content, you can make your website stand out from the competition and get more search engine traffic. This comprehensive guide will teach you the techniques and best practices you need to become an SEO writing pro. You will learn how to research and optimize your content effectively, and write compelling copy that draws in readers, boosts your rankings, and maximizes the success of your website. What is SEO Writing? Search Engine Optimization (“SEO”) is the practice of increasing both the quality and quantity of website traffic by improving rankings in the Search Engine Results Pages (SERPs). When you then combine SEO with writing, you’re creating content that not only engages readers but also has the potential to rank at the top of search engine results. By definition, SEO writing is a specialized form of web content writing that helps your website rank higher on search engines like Google and Bing. To do this, SEO copywriters use targeted keywords (words and phrases commonly searched by people looking for specific products or services) to optimize website content for search engines. In other words, SEO writing improves visibility and organic search results. This shouldn’t seem surprising to content creators. With the digitization of content, more and more businesses are turning to SEO writing to generate traffic and improve their online presence. So, SEO is vital for driving organic traffic as it has a chance of ranking in Google without you having to pay for ads. Interestingly, SEO generates 1000 times more website traffic than organic social media traffic. As a result, SEO content writing is one of the most important digital marketing skills you should prioritize for your business growth. Differentiating SEO Writing from Content Writing One of the common problems content writers face is needing to understand the difference between SEO writing and content writing. It is essential to distinguish the two because they require different approaches and serve distinct purposes. Content writing primarily focuses on creating valuable and informative content for the audience. You should, however, note that not all content writing necessarily includes SEO tactics. SEO writing specifically focuses on incorporating targeted keywords and phrases to improve search engine rankings without compromising the quality of the writing. In other words, SEO writing is a subset of content writing and should always prioritize providing value to the reader first and foremost. Summarily, both involve writing for a website. The main difference is that SEO content writing considers search engine algorithms and optimization to improve a website’s search rankings. But content writing focuses more on the quality and substance of the writing itself. Also, content writing includes content for other platforms, including social media while SEO writing is mostly used for websites, including web copies and blog posts, and usually involves the usage of Natural Language Processing (NLP) tools. For example, content writers may write a tweet or Facebook post, while SEO writers typically create content for websites. Why is SEO Writing Important for Businesses? The internet is becoming increasingly competitive for businesses. To stand out from the rest, your content needs to be top-notch. Also, google and other search engines are constantly changing their algorithms, so you must continually adapt your SEO strategy to stay ahead of the curve. “No matter how niche or mainstream your market is, great content remains a significant focus for SEO.” – Kristopher Jones, Founder of LSEO. Generally, SEO writing is vital to help achieve the following: Improves Website’s Ranking on Search Engine Results Pages The main objective of why businesses invest in SEO content is to improve their website’s search engine rankings. With more visibility on SERPs, people are more likely to click and visit your website, increasing your chances of turning them into customers. According to recent data, Google processes over 99,000 searches every single second. This makes a total of more than 8.5 billion google searches per day. What this means with effective SEO writing is that there is a massive opportunity for your website to appear as one of the top search results if you’re optimizing content with the targeted keyword phrase. Here, the idea is to create content with the highest probability of being clicked on and appearing at the top of search results. This can be achieved by using targeted keywords, creating valuable and informative content, and incorporating other SEO best practices. In the long run, investing in SEO writing can bring a steady stream of qualified leads to your website. Drives Website Traffic What’s more? SEO writing also increases your website’s traffic. This means more people visiting and potentially engaging with your content, products, or services. As a result, it can potentially increase your conversions and sales. The interesting thing to note is that the top result on Google’s first page receives nearly 33% of search traffic – meaning that if your website appears in this coveted spot, you can expect a significant amount of traffic. But it’s not just about appearing on the first page; SEO writing can also help increase the click-through rate (i.e., the percentage of people who click on your website after seeing it in search results) of your website. By including compelling titles and meta descriptions (the summary that appears in search results), you can entice internet users to click on your website over the competition. A recent 2022 research shows that opting for higher rankings on Google will increase website traffic. This is because 68.1% of all clicks go to the top three search results. Opting for SEO writing is, therefore, more important than ever if you want your website to be successful. Similarly, by creating engaging content, you can encourage
Unlocking Success: A Step-by-Step Guide to Executing a Fruitful Content Audit
There’s no question that content is king. It’s your website’s lifeblood, and if you want to succeed online, you must consistently produce high-quality content. But what do you do if you feel your content efforts are falling flat? Or worse, what if you don’t even know where to start? If that sounds like you, then a content audit may be just what the doctor ordered. Content creation is essential for success, but many don’t realize how much goes into creating effective and engaging content. A successful content strategy requires more than just writing blog posts or articles. It also means understanding your target audience, creating an editorial calendar, and knowing which channels to use to reach your audience most effectively. Cue in, a content audit. A content audit is a comprehensive review of all the content on your website (or other channels) to assess its effectiveness and make improvements. By conducting a content audit, you can get a clear picture of what’s working well and what needs to be improved. You can also identify any gaps in your content, which can help you create a more targeted content strategy going forward. Not sure where to start? This guide will walk you through everything you need about content audits, from why you should do one to how to conduct your own. Much Ado About Content “Content” is anything published online. This includes text, images, videos, and infographics. And it’s not just limited to your website. Any time you publish something on social media, blog post comments, or even in an email newsletter, that’s content. The key to success online is creating quality content that resonates with your target audience. That means publishing content that is interesting, informative, and engaging. It’s not enough to simply publish content for the sake of it. Your goal should be to create content that helps you achieve your business objectives. That might mean generating leads, getting more website visitors, or increasing sales. What is Content Audit, and Why Should You Care? A content audit is a comprehensive review of all the content on your website. It is a thorough analysis of your website content, including both the written content (like blog posts and articles) and the non-written content (like images and videos). Content audits are inventories of your website’s existing content. Once you have a complete list of all your website’s content, you can evaluate each piece individually. Basically, a content audit helps you to identify which pieces of content are working well and which ones need to be improved. It also helps you to plan for future content to ensure that all your content is high-quality and engaging. There are several reasons why you should conduct a content audit. Some common reasons include: Improve Content Quality An SEO content audit will assist you in determining which sections of your content require revision or improvement. This is essential since it ensures that your website’s content is high quality and engaging. During the process of reviewing your website content, you will learn which posts are most popular with readers. This information can help you improve existing content and guide you in developing similar content in the future to attract even more visitors. Also, you have the opportunity to address other issues, such as fixing any broken links, removing outdated content, and making other necessary improvements to content that is not performing well. Understand Your Audience Better A thorough content audit process will reveal valuable insights into your audience’s needs and preferences. It will help you understand the type of content your audience is most interested in. By conducting a content audit, you will discover which content your audience is engaging with and why. The data from this analysis can be incorporated into future content planning to help you produce material that attracts a larger audience and generates more engagement. Assess Content Marketing Strategy An SEO content audit can be performed to evaluate the efficacy of your company’s existing content marketing strategy. By analyzing your content, you can determine what is effective and what is not. Examining metrics like website traffic and conversion rates can give you an idea of how successful a blog post or other content on your website is. This will help you make changes to your strategy if necessary. Additionally, it will assist you in determining the kinds of material you should publish in the future. Identify Content That Can Be Repurposed It is also a helpful way to find content that can be repurposed or reused in some way. For example, you may find that an old blog post can be updated with new information and republished. Or, you may discover that a piece of web copy can be repurposed as a social media post or email newsletter. By taking the time to assess your website content carefully, you can ensure that everything works together to achieve your business goals. Improve Search Engine Ranking A content audit is vital in improving your website’s search engine ranking. By auditing your content, you can identify and fix areas that need improvement to help your site rank higher in search engine results pages (SERPs). For example, if your website has a lot of duplicate content, you can fix this issue by rewriting or removing the duplicate content. Additionally, if your website lacks keyword-rich content, you can add new pages or blog posts targeting specific keywords. Regularly auditing your website’s content ensures that your site is always optimized for search engine ranking. Save Time And Money You save time and money by doing a content audit. This is because while auditing your contents, you will discover ineffective content. Using this data, you can streamline your content production process and put your efforts where they will have the most significant impact. Types of Content Audit There are different kinds of content audits based on the goals of the audit and the way the audit is done. Full Content Audit A full content audit is a comprehensive review
How to Succeed with Affiliate Content Marketing: The Ultimate Guide
Recently, it would seem that everywhere on the internet, there is something about affiliate marketing and how somebody somewhere has made a few thousand dollars from affiliate marketing. This is not so surprising; the global value of the affiliate marketing industry is up to $17 billion. Affiliate marketing can be a great way to make some extra money on the side or even turn it into a full-time career. However, affiliate marketing is not as easy as it may seem at first glance. You need to do many things correctly to be successful with affiliate marketing, the chief of which is your content. In this guide, you will learn about affiliate marketing basics and how to create effective affiliate marketing content. How Affiliate Content Marketing Works Affiliate content marketing is a form of online marketing where you promote other people’s products or services in return for commissions. This can be done by creating your own content, such as blog posts, how-to articles, emails, videos, or social media updates, that include affiliate links to the products or services you’re promoting. When someone clicks on one of your affiliate links and makes a purchase, you earn a commission from the sale. Affiliate content marketing is a great way to make money online because it’s relatively easy to start, and you don’t need your products or services to promote. Affiliate marketing is also a very effective way to generate leads and sales for businesses. Affiliate content marketing works as a marketing and advertising model used to generate traffic and affiliate marketing sales from marketing efforts by an affiliate marketer. The business that offers the product and service compensates the marketer with a commission-based fee. Affiliate content marketing involves sharing the responsibility of marketing a product or service between a merchant and a publisher (affiliate). It is a three-way or four-way relationship that involves the product merchant, the affiliate, sometimes an affiliate network, and the consumer. The product merchant is the business that creates and sells the products or services. The affiliate is the middleman, and the consumer is the end user. The Product Merchant The Product merchant or seller can either be a large enterprise, an SME, or a solo entrepreneur owning the product or service to be marketed. It could either be a physical good or a service or SaaS (Software as a Service). The merchant sets up the affiliate marketing program but is not involved in the affiliate’s content marketing strategy. The merchant is at liberty to determine the terms and structure of their affiliate program and can reserve certain rights for themselves. The Affiliate Marketer The affiliate marketer agrees to promote the products or services of the merchant in exchange for a commission on each sale they generate. The affiliate is responsible for finding customers and driving traffic to the merchant’s website or landing page. The affiliate uses various marketing channels to promote the merchant’s products or services, such as email marketing, social media, paid advertising, and organic search. The affiliate is typically compensated based on a performance-based model, such as pay-per-click (PPC), pay-per-lead (CPL), or pay-per-sale (CPS). The Consumer The consumer is the end-user of the product or service. The consumer completes the chain of affiliate marketing. They are the ones who will ultimately be making a purchase from the merchant. The consumer is the one who interacts with your blog posts, social media posts, or emails. If they like what you’re promoting, they can use your affiliate link to buy it and earn a commission for the affiliate marketer. However, as a way of regulating the affiliate marketing industry and protecting consumers, the Federal Trade Commission makes it obligatory for affiliate marketers to include a disclaimer that would put the consumer on notice and allow them to make an informed choice. Types of Affiliate Marketing Affiliate marketing can be broken down into three main types: Unattached Affiliate Marketing In this type of affiliate marketing, the affiliate has no connection with the goods or services they promote. They also have no skills or expertise that would make them an authority to review or recommend a product or service. This absolves them of the duty to recommend. Unattached affiliates generally provide unbiased reviews of a group or type of products and then urge consumers to choose based on the perceived special features of each. Involved Affiliate Marketing In related affiliate marketing, the affiliate promotes products they have used before and are familiar with. The affiliate has personal experience with the product or service and can provide an honest review of it. Involved affiliate marketers generally provide more in-depth content than unattached affiliates because they want to build trust with their audience by providing valuable information. Their reputation is also directly tied to the product; hence, it is usually easier for consumers to trust their opinions. Related Affiliate Marketing Here, the affiliate marketer has some connection with the product or service in that they are familiar with the industry or operate in the same niche. For example, a project manager can be a related affiliate marketer for a project management software since they know the features and how they can make the work of a project manager easier. Affiliate Marketing Concepts Affiliate Network Marketing In affiliate network marketing, the affiliate marketer joins an affiliate network. The affiliate network is a platform that provides various affiliate programs from different merchants. The affiliate marketer selects the program(s) they want to promote and signs up for the corresponding affiliate link. The affiliate marketer earns a commission when someone clicks on the affiliate link and makes a purchase. Amazon Associates, ClickBank, and Refersion are some of the top affiliate networks available. Affiliate Marketing Management Affiliate marketing management involves keeping the entire affiliate marketing program running efficiently. Affiliate marketing managers are responsible for finding and signing affiliate partners, tracking affiliate activity, and issuing payments. Affiliate marketing managers perform the following functions: Affiliate marketing managers also support affiliates and help them grow their businesses. Affiliate marketing
The Know-How to Boosting Your Content Marketing ROI
You’ve probably heard it said that “content is king” when it comes to online marketing. That’s because high-quality, well-written, informative content can help attract and engage potential customers, build trust and credibility, and drive conversions. But what’s often missing from the equation is a discussion of content marketing ROI – or how to measure the return on investment on content marketing efforts. There are many ways to determine content marketing ROI, but before we get into that, let’s take a step back and look at what ROI is and why it matters. Content Marketing ROI “ROI” stands for “return on investment,” a way of calculating the profitability of an investment – in this case, content marketing efforts of any business. Therefore, content marketing ROI is the return on investment you get from one’s content marketing activities. Content marketing ROI is important because it helps you to understand how effective your content marketing performance is in relation to the amount of money that you have invested. Interestingly, there are a number of different ways to calculate it, but the most basic formula is: ROI = (Net Income – Cost of Investment) / Cost In other words, ROI measures how much income or return from investment in content marketing activities minus the cost of those activities, divided by the cost. For example, let’s say you spend $100,000 on content marketing in a month. From that investment, you generate $200,000 in return. The ROI would be: ($200,000 – $100,000) / $100,000 x 100 = 100% So, in this case, the ROI is 100%. That means you’re generating an additional dollar as income for every dollar spent on content marketing. If there are doubts about things to include in the calculation of the ROI, a good rule of thumb is to think about anything that goes into producing and distributing the content, such as: Writing or creating the content itself Editing and proofreading Tools for content marketing Publishing or hosting the content Promoting and distributing the content Measuring and analyzing the results And anything else that’s involved in the process Make sure to have Google Analytics set up to track traffic from the website to the content accurately. That’s because Google Analytics is very handy in determining which pieces of content are most successful in attracting an audience and what topics they’re most interested in. It’s also useful for understanding how people interact with what’s on the website after they’ve read the content. It provides deep insights into the changes needed to improve the user experience. Once you have google analytics set up and can track organic traffic from the website to your content, you can start calculating the content marketing ROI – easy After calculating the ROI, use that number to compare the profitability of different content marketing successes, activities, and strategies and decide where to allocate resources going forward. This way, you can continue to invest in and improve upon what’s working for your business. 6 Reasons Why Content Marketing ROI Matters When content marketers don’t track and measure the ROI of their content marketing efforts, they simply won’t know whether or not they’re actually paying off. And if they don’t know whether or not their content marketing is working, they could be wasting time and money on activities that aren’t actually helping you achieve their business goals. So, why does it matter after all? Here are six reasons: 1. Improved Decision Making With awareness of how much profit your content makes, you can more efficiently use your resources by making smart decisions on where to invest time and money in the future. For example, let’s say you’re trying to decide whether to produce more blog posts or create more videos. If you know that each blog post generates $100 in revenue on average, but each video generates $500, then it’s a no-brainer – you should create more videos. 2. More Accountability Measuring ROI holds content marketers accountable for their actions and ensures they produce profitable content. Having high website traffic and social media engagement is not enough. The content must ultimately drive profits for the company. With this, content marketers will be motivated to produce content that generates revenue for the business. 3. Better Budgeting To maintain or increase your budget, you need to be able to justify your expenses – and that’s where content marketing ROI comes in. Suppose you show that a content marketing program generates a positive return. In that case, it will be much easier to convince decision-makers to give the needed resources to continue doing what you’re doing. 4. Setting Realistic Goals Measuring ROI helps set realistic goals for content marketing strategies and campaigns. It can clearly show whether or not a campaign is successful and if it needs to be tweaked or improved upon in the future. It will make it possible to measure progress toward reaching specific business objectives, such as increasing sales or website conversions. Usually, setting specific and measurable goals is a crucial step in successful content marketing. 5. Competitive Advantage Competitive advantage is said to be achieved when a company can successfully offer the same or similar products or services as other businesses but at a lower cost or higher profit. Businesses that don’t bother to calculate their ROI are flying blind when it comes to making decisions about their content marketing strategy. So, understanding your content marketing ROI can help compare and analyze how your performance stacks up against competitors in the industry. This can give any business a competitive edge and provide insights on where to improve for future success. 6. Better Demonstration of Value Measuring ROI allows content marketers to demonstrate the value and impact their efforts have on the overall success of a business. This can be crucial for securing buy-in or budget from higher-ups in the company. In essence, tracking ROI helps justify the time and resources spent on content marketing. What’s more? It can also attract potential investors or partners as they will be
How to Dominate Your Industry With Content Marketing: A Roadmap
To dominate your industry, you need more than a great product or dream to sell. You also need an effective content marketing strategy. Every business wants to be the thought leader in its field, and content marketing can make all the difference. Content marketing can be the ace that takes your business from obscure to becoming a dark horse. In business, visibility is vital. The more people know about your company and its services, the more likely they will use your products or services. By making and sharing high-quality content, businesses can build thought leadership, establish themselves as experts in their field, and attract new customers and clients. However, simply producing content is not enough – you must also have wholesome strategies to distribute and promote your own content to maximize its impact. This post will discuss the roadmap to success for content marketing. It will go over everything from creating a content strategy, tools, and resources to promoting your content. Using the tips, you can develop your own strategy. What Is Marketing? Marketing is any action or process that aims to get people interested in the products and services you offer. This process includes advertising, selling, and delivering products or services to customers or clients. It is also essential to understand that marketing is not just about selling things but more. Marketing is a broader concept than sales. Marketing takes a keen interest in the psychology of the potential consumer. It helps them realize a need they did not know they had or, in some cases, creates demand for the product. Marketing involves creating a demand for what you are selling and then providing a solution to that problem. It’s about understanding your audience and developing strategic marketing approach-focused content that appeals to them. The marketing field is vast, with myriad innovative ways to get products to the target audience. There is a legion to choose from, from the more natural, organic, and subtle marketing strategies to the disruptive, shocking marketing. What Is Content Marketing? Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract, persuade, inform, educate, inspire and retain a clearly-defined audience—and, ultimately, drive profitable customer action. For example, a company that makes electric cars could have a content marketing mission statement or a blog post about electric vehicles rather than writing a sales pitch for their cars. This way, they position themselves as a reliable option for information, control the narrative and create brand awareness. Content marketing is an effective way to build thought leadership, establish yourself as an expert in your field, and attract new customers and clients. However, content marketing is often confused with other marketing efforts, such as traditional advertising or public relations. But content marketing is different in that it focuses on consistently creating valuable content rather than interrupting customers with messages they don’t want to see. In other words, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruptive, providing information that your target audience is actively seeking out. And it’s an ongoing process, not a one-time effort. The ultimate goal of marketing is to convert to sales. Content marketing attempts to do this while also creating value for the audience. Recent approaches to content marketing focus on delivering content that feels natural to the audience through organic searches. It creates value and subtly draws in the consumer, referred to as inbound marketing. It is a gradual approach with higher conversion rates and a tendency to build a community of fiercely loyal consumers. Why Is Content Marketing Strategy So Important? Figures don’t lie. The data on content marketing shows proven benefits over other forms of marketing. This has led to a shift in marketing, with 36% of enterprise marketers saying they’ve shifted paid advertising budget dollars to content marketing. Content marketing is different from traditional marketing in that it is based on creating value. It aims to attract consumers with valuable information rather than sell the product to them in an interruptive manner. The customer actively looks for the value you offer while positioning your brand so it can be found. Here are some benefits of content marketing: Education Information is critical, prospective clients need information, and content marketing is a way to get it across that is most appealing to the target audience. It also helps show potential and existing customers how your products and services can solve their issues. Long-lasting Relationships Aside from selling your product eventually, a content marketing strategy allows you to build relationships with current and potential consumers of your product. Such relationships based on having received value from the brand usually attract a sense of loyalty, which is handy in retaining clients. Conversion Content marketing has been found to have better conversion rates than traditional marketing strategies. According to the Content Marketing Institute B2B content marketing report, 72% of the most successful marketers say that content marketing generates leads, with 57% claiming that content marketing has directly increased business sales. Community It builds a community around the brand. This, more often than not, translates to more significant sales. Every business needs its own “fan base”. That is, a group of people who are not just customers but also advocates of the brand. Good content marketing can help you achieve that. Types of Content Marketing Content marketing is not a one-size-fits-all for brands. It requires proper curation of the content and content positioning. Ultimately, the marketing strategy a brand adopts is tailored to its audience and the motives behind the plan. Interestingly, the different marketing types are not mutually exclusive; a single strategy can embody more than one type of content marketing. For example, a brand’s content marketing strategy can include infographics, videos, and text-based content marketing on social media. Some of the types of content marketing, include: Infographics Content Marketing Infographics are an all-time favorite, especially with difficult-to-understand concepts. It involves using text and pictures in a graphic format to dispense information. It
How a Content Management System Can Transform Your Business
In today’s business world, a website is essential. It’s a way to reach customers, market products or services, and connect with potential new customers or partners. But creating and maintaining a website can be expensive and time-consuming, especially if you don’t have the right tools. That’s where a Content Management System (CMS) becomes a lifesaver. As businesses continue to move online, a CMS can save you time and money by simplifying the process of creating and maintaining a website. In this article, we’ll discuss what a content management system is, how it can help your business, and provide tips on choosing the right CMS for your needs. How Did CMS come to be? The History of CMS Content Management System (CMS) can be traced back to the first website in history, created by Tim Berners-Lee in 1990. This original website was modeled on an internet-based hypertext system known as HTML. At this time, HTML only represented text and links. It was later developed as a tool to help manage their clients’ websites more efficiently. A few years later, CMS was being marketed as a way for non-technical users to manage their websites. This marked the beginning of the CMS industry, with many other companies soon following suit and releasing their own CMS solutions. CMS became even more popular in the 2000s with the rise of open-source CMS options such as WordPress, Joomla!, and Drupal, allowing anyone to use and customize these tools for free. Today, countless CMS options are available to businesses and individuals, ranging from simple one-person operations to large enterprise-level solutions. What is a Content Management System? Basically, it is a software application that helps users create, manage, store, publish, and edit web content. Content in this context refers to digital assets such as text, images, and multimedia files, as well as the structure or organization of this content, such as web pages and menus. You can use it to power any type of website, from a simple blog to a complex e-commerce site. Businesses often use it instead of hiring a web developer or designer to make and manage their website. According to estimates, more than “73 million websites have been built with CMS”, making it one of the most popular types of web software. There are two crucial components of CMS: Common features of a CMS include tracking who created or edited what content when it was created or edited and an approval workflow for publishing changes. Another important feature of a CMS is its ability to support multiple users and roles. It allows different people within an organization to be responsible for different parts of the site’s content while still maintaining a consistent overall look and feel. How Does a Content Management System Help Your Business? A CMS (content management system) is used to create and manage digital content for your website. Here are just the most important reasons: 1. It is both Time and Cost Efficient Creating and maintaining a website can be costly and time-consuming, especially if you don’t have the right tools. A CMS can help by providing an easy-to-use platform for creating and managing your content. It can save you time and money in the long run, as you won’t need to hire expensive web developers or designers to make updates to your site. 2. It can help you reach more Visitors A CMS helps improve not only your website’s design but also its ability to draw in visitors and keep them engaged. With a CMS, you can quickly and easily create new pages or blog posts, add images or videos, and make your site more engaging and user-friendly. A CMS can also make sharing your content with social media networks easy, which can help increase your reach even further. 3. It can make it easy to create and update content A CMS can make it easy to create and update content. If you don’t know HTML or other programming languages, a CMS can make adding and updating content on your website much easier. You can also use a CMS to manage your website’s content in one place, making it easier to keep track of everything. 4. It can help you manage your business more effectively A CMS can also help you manage your business more effectively. With a CMS, you can centralize all your content in one place. This makes it easy to find and update information as needed. In addition, a CMS can help you track site activity and analyze visitor data. You can use this information to improve your marketing efforts and make better business decisions. 5. It can scale as your business grows As your business grows, a CMS can grow with you. Most CMS platforms offer a variety of features and plugins that you can use to add new functionality to your site. As your business expands, you won’t need to start from scratch. Many content management systems are created to be scalable to manage high traffic volume and data storage. Interestingly, a CMS can be a valuable tool for businesses of all forms. If you’re looking for a way to save time and money, reach more customers, or improve your business operations, a CMS may be the right end-to-end solution for you. Heedless vs. Legacy Content Management Systems In the past, many companies used legacy content management systems (Microsoft SharePoint or Lotus Notes) that were more expensive and technically challenging to use. These traditional CMS systems often require extensive training and ongoing maintenance. However, with the rise of cloud-based CMS options, there is now a new option for businesses: heedless content management systems. These platforms are user-friendly and require minimal technical expertise, i.e., coding. Examples include WordPress, Joomla!, and Drupal – which provide customizable features and the ability to scale higher as your business grows. So, which option is better for your business? It depends on your specific needs and resources. Legacy CMS systems may offer more advanced features but can also be costly
The Ultimate Guide on Repurposing Content for Businesses
Are you looking for ways to get more mileage out of your content? If you’re like most business owners, you’re probably always on the lookout for ways to get more bang for your buck – repurposing content is a great way to do that. Reusing and repurposing old content can save time and money while still delivering fresh, relevant, and engaging content to your audience. This guide will show you how to repurpose content for maximum impact. We’ll cover everything from how to choose the right pieces of content to the different ways you can go about doing it. What is Repurposing Content? Repurposing content simply means taking an old piece of content and using it in a new way. This could mean turning a blog post into an infographic or a video, or converting an ebook into a series of blog posts. By repackaging your content in different formats, you can reach a new audience, generate more leads, and achieve other marketing goals. There are endless possibilities when it comes to repurposing content. The key is finding creative ways to reuse your existing material to resonate with your audience in a new and different way. For instance, blog content can be easily repurposed into a video or a guest post for another blog or made into your blog. In the same way, you can create social media posts Youtube videos, or other video content. Sometimes, all it takes is to look at your content from a different perspective to come up with new ideas for how to repurpose it. Other times, you may need to do some research to find a suitable format for your audience. The important thing is that you take the time to consider all of your options before settling on a particular approach. Whichever, make sure the final product still contains your original message. It not only gives you a better chance of success but also helps you avoid any potential pitfalls. Why Repurpose Content? There are many reasons why business owners choose to repurpose their content. In most cases, it boils down to the following objectives: Get More Mileage Out of Your Content: Repurposing content allows you to get more mileage out of your existing content. Instead of creating all new content, you can reuse old material in a new way that still adds value for your audience. For example, let’s say you have a blog post that performed well, with many shares and comments. Repurposing this content into an infographic or video can help you reach even more people and drive further engagement. That way, you don’t have to create new content; instead, you can focus on repackaging and promoting your best-performing pieces. It is like hitting two birds with one stone. Saving Time and Money You would agree that creating high-quality content takes a lot of time and effort, especially when you’re doing so from scratch. If you’re only going to use that content once, you’re not getting the most out of it. Why? Because once you’ve published a piece of content, it doesn’t just disappear into thin air. It remains on your website (or wherever else you published it) and can continue to generate leads and traffic long after you hit the publish button. By repurposing old content, you can get more mileage out of it without having to start from scratch every time you want to publish something new. This saves you time and money – because you’re able to get more use out of the content you’ve already created. Reaching a New Audience When you create new content, it’s crucial to think about how you can reach a new audience with it. For example, if you have an entire blog post that’s doing well with your target audience, you can turn it into an infographic and share it on social media. This allows you to reach people who may not be familiar with your brand but who are interested in the topic you’re discussing. Generating More Leads One of the main goals of content marketing is to generate leads – repurposing content can help you do that. A good example is that you can turn an engaging ebook into a series of actionable blog posts and use it as a lead generation tool. By including a call-to-action (CTA) at the end of each post, you can encourage people to download your ebook and become leads. Building Relationships with Customers and Prospects Another goal of content marketing is to build relationships with customers and prospects. And one of the best ways to do that is by creating helpful and informative content. If you have just one blog post that’s doing well with your target audience, you can turn it into an email course and use it to nurture prospects and build customer relationships. By sending people valuable information regularly, you can keep them engaged with your brand and build a rapport with them. Increase Your Visibility Repurposing content can also help you increase your visibility and get more eyes on your brand. When you create new content, be sure to promote it across your social media channels, email list, and other marketing channels. You can also submit it to directories and aggregators such as Alltop and the like. The more places your content is, the more likely people are to find it and learn about your business. Boosting SEO Rankings Finally, repurposing content can also help you boost your Search Engine Optimization (SEO) rankings. When you publish new content, it gives you the opportunity to include relevant keywords and phrases that people are searching for. Optimizing your content for search engines can improve your chances of ranking higher in the search results. Not only that, but republishing old content also allows you to attract new readers and keep your existing readers coming back for more. Types of Content That You Can Repurpose Almost any type of content can be repurposed, including: How Best to Repurpose Content Now that you
B2B Content Marketing: The Best Guide to Generate Leads and Sales
As a business-to-business (B2B) marketer, your primary goal is to generate leads that convert into sales and revenue for your company. And to do that, you need an effective content marketing strategy. B2B content marketing is an extremely effective lead-generation tool when done right. Indeed, 91 percent of B2B marketers who use content marketing believe it is an effective method of reaching their target audience and generating leads. But with so much noise out there, it can be tough to stand out and get noticed, given all the competition. So, how can you make your B2B content marketing strategy more effective and generate the results you need to grow your business? Here’s how to get started with an effective B2B content marketing strategy to drive organic traffic and boost sales. What is B2B Content Marketing? B2B content marketing is creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined business audience – to drive profitable customer action. The goal of B2B content marketing is simple and direct – to generate leads that convert into sales and revenue for your company. No more, no less! But note that while the concept is relatively simple, the implementation can be quite complex. After all, there’s a lot that goes into quality content creation that will resonate with your target audience or potential customers. You also need solid distribution channels to ensure the right people see your content at the right time. Usually, B2B marketers will create content that educates their target audience on a particular topic, with the ultimate goal of driving them further down the sales funnel. The result should be more lead generation and, ultimately, more sales. Key Benefits of B2B Content Marketing B2B content marketing has been regarded as one of the most effective marketing strategies for businesses in recent years. There are many benefits of implementing an effective B2B content marketing strategy. Some of the key benefits of B2B content marketing include: Generate More Leads Content marketing can help you generate leads at all stages of the buyer’s journey. Since B2B content marketing aims to educate your audience on a particular topic, it can assist you in generating leads that are more likely to become potential customers as they move into the sales funnel. According to the Content Marketing Institute’s 2022 Benchmarks, Budgets, and Trends report — lead generation is a top priority for 72 % of B2B organizations, followed by sales. So, invest in content creation and marketing if you want to increase the leads. How can you achieve this? By creating useful and valuable content that will attract your target audience – and drive them toward the decision to become a customer. With this approach, you can generate more leads and target higher-quality ones. It is fire-proof! Educate Your Target Audience You can provide your target audience with education on a particular topic through a B2B content marketing strategy. This could be done through rich and informative content such as blog posts, infographics, eBooks, or even webinars. It is important because, for them to do business with you, they need to trust you and believe that you’re an expert in your field. Build Relationships With Your Target Audience Another benefit is that it allows you to build relationships with your target audience. Your audience will learn to trust you if you prove helpful by giving them value-packed content. The simple logic is that the more helpful and valuable information you give, the more likely your audience will consider doing business with you. It is popularly said that in B2B, relationships are everything. And, as we all know, people do business with companies they know, like, and trust. As evidence would suggest, a content marketing strategy can be extremely beneficial for businesses — especially when it comes to generating leads and building relationships with existing customers. Improves Search Engine Result Page (SERP) Rankings B2B content marketing can also help improve your SERP rankings – because search engines prioritize valuable, informative content. By creating keyword-optimized content, you’re making it more likely that your target customers will find you when searching for information on Google and other search engines. Keyword research is an important part of content marketing as it can help you identify the terms and phrases your target audience is searching for. And, when your target audience can find your content easily, they’re more likely to read it — which can help improve your rankings even further. This determines the organic traffic you’re likely to get to your website — which translates to more leads and sales. Cost-Effective Marketing Strategy According to the Content Marketing Institute, B2B marketers who use content marketing spend 62% less than those who don’t. B2B content marketing not only helps generate leads and sales but it also offers a cost-effective solution for businesses. In fact, B2B marketers who prioritize content marketing have seen an average of 6 times higher conversion rates than those who do not invest in this strategy. With such measurable success, it’s clear that investing in B2B content marketing can pay off in the long run. Enhance Brand Awareness and Recognition Content marketing can also help in enhancing or building brand awareness and recognition. By creating and distributing quality content, you’re increasing the chances that your target customers will see, read, and remember your brand — making it more likely that they’ll do business with you in the future. Content marketing campaigns that focus on brand awareness typically have a longer-term focus, as their goal is to slowly but steadily build up recognition over time. In other words, B2B content marketing is an excellent option if you want to improve how well-known your brand is. Position Your Products & Services By creating content focused on solving a particular problem that your target audience is facing; you’re positioning your products and services as the solution to that problem — making it more likely that your target audience will do business with you. Many marketers make
