The Comprehensive Guide to B2C Content Marketing
B2C content marketing is a method that aids businesses in connecting with target consumers online through interesting content. It works well for fostering relationships and boosting revenue.
The Best Marketing Podcasts to Listen to in 2023
Marketing podcasts provide valuable insight to stay ahead of the marketing game, tune into these marketing podcasts for the best digital marketing podcasts in 2023.
20 Content Marketing Examples From Brands That Get It Right
Lately, it seems like everyone is talking about content marketing. That’s because more and more businesses realize how important compelling content is to draw in new customers and keep the ones they have. Even if you’re unfamiliar with the term “content marketing,” you’ve almost certainly been exposed to it. And there’s a good chance you’ve even consumed some content created by a company trying to sell you something without realizing it. Content marketing is beautiful when executed well and doesn’t feel like marketing. Instead, good content marketing provides readers with valuable information that entertains, educates, or inspires them. If you’re still not convinced of the power of content marketing, consider these examples to see how some of the best brands in the world are using it to drive actual results. What Is Content Marketing? Content marketing involves multiple formats of creating and sharing online material (such as videos, blog posts, long-form articles, visual content, white papers, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Many businesses use it to build rapport with their audience segments and create a more personal connection with potential and existing customers. When done correctly, it can be an extremely effective way to drive leads and sales and perform well in search engines. Some of the most popular content formats include: If you’re looking to get started with content marketing, it’s essential to understand the basics and how they can be used to achieve your business goals. Let’s take a more in-depth look at some of the most compelling examples. 20 Examples of Successful Content Marketing Content marketing is a popular and effective way for businesses to attract and engage with customers. Here are 20 examples of successful campaigns from various industries. Canva’s Design School One of the most famous examples is Canva’s Design School. The company, which offers a graphic design platform, has a robust blog post full of design tips and tutorials. This provides valuable content for their audience and positions Canva as a thought leader in the design space. Graphic design platform Canva launched its weekly “design challenge” series on Instagram. They encourage their followers to recreate a featured design with their software and share it for a chance to be featured on Canva’s Instagram page. This creates user-generated content while also demonstrating the capabilities of the Canva platform. Key Takeaways MailChimp’s All in a Day’s Work Series MailChimp, a popular email marketing platform, launched its “All in a Day’s Work” series to showcase how small businesses use their platform in unique and creative ways. Each episode highlights a different business, delving into its day-to-day operations and how they utilize MailChimp for its marketing efforts. This campaign educates potential customers about the platform and highlights the success of real businesses using MailChimp. This is a fantastic way for the company to showcase its product in action and establish thought leadership within the industry. Key Takeaways Spotify Wrapped Frequently, content marketing campaigns can feel gimmicky or inauthentic. However, Spotify’s annual “Wrapped” campaign is a prime example of successful, engaging content marketing. Each year, the streaming platform compiles personalized data for each user, including their top listened-to artists and songs and their total minutes streamed over the past year. This campaign encourages users to continue using the platform and sparks conversation and interaction amongst friends as they compare and contrast their Wrapped statistics. In addition, Spotify utilizes user-generated content by allowing users to share their Wrapped results on social media, further expanding the campaign’s reach. Key Takeaways Duolingo’s Tiktok Account Sitting at over 4.5 million followers, Duolingo’s TikTok account is a premium example of successful content marketing. The language-learning app uses its platform to showcase the unique and entertaining ways its product can be used, such as learning sign language or speaking in a foreign accent. Their videos also often feature clever animation and catchy music, making them visually appealing and highly shareable. Additionally, Duolingo smartly includes a call-to-action as a link to their app in the video description. Overall, Duolingo’s TikTok presence successfully showcases the benefits and fun aspects of its product engagingly, ultimately driving more users to download the app. Key Takeaways You Suck at Cooking Starting as a funny YouTube channel, You Suck at Cooking has grown into a successful channel with hundreds of thousands of subscribers. The host, Bryan, uses humor and relatable cooking blunders to connect with his audience and make cooking approachable for the everyday person. Bryan’s ability to consistently create new and engaging content sets this channel apart from others, from recipe videos to tutorials to product reviews. He also promotes products and brands naturally and authentically, making him an attractive partner for companies looking to reach his audience. Key Takeaways Slack’s Frontier Conference Hailing as one of the top business communication platforms, Slack used its Frontier Conference to showcase the value and power of its platform by bringing together thought leaders and industry experts to share insights on team collaboration and productivity. The conference provided attendees with valuable information and allowed Slack to position itself as a go-to resource for companies looking to streamline their communication and improve their overall performance. The videos of the forums are also published on the company’s YouTube channel, allowing a broader audience to access and benefit from the content. This not only strengthens Slack’s brand as a thought leader in the industry but also drives traffic to its website and potentially converts viewers into customers. Key Takeaways Warby Parker Email Marketing Founded in 2010, Warby Parker disrupted the eyewear industry by offering high-quality prescription glasses at a fraction of the price. One of their key strategies for success has been their email marketing campaigns. From clever subject lines to personalized recommendations, their emails consistently drive customers back to their website. Additionally, they offer exclusive promotions and deals to email subscribers, creating a sense of exclusivity and boosting customer loyalty. Key Takeaways Design Personality by Airbnb Airbnb’s
A Comprehensive Guide to Content Forms: What Works, and Why
As content marketing grows and evolves and different trends and techniques emerge, brands and businesses must adapt and tailor their content strategies to what works in the digital age. Depending on their target audience, industry, and goals, different businesses will find that various content forms work better for them. And as different platforms and devices become more popular, how consumers interact with and consume content changes. This comprehensive guide will help you understand what content forms work in today’s landscape. It’ll cover everything from blog posts and articles to infographics and videos and give tips on what works, what doesn’t, and why. Content Marketing: A Quick Overview Content marketing is making and sharing content to attract and keep customers’ attention. Simple advertising and traditional marketing techniques are increasingly losing relevance in today’s marketplace, making content marketing a must for businesses and brands. Content marketing is a strategic connection with potential and existing customers that businesses and brands build using focused and relevant content. Content marketing helps businesses connect with customers, increasing sales and brand awareness. Content marketing can take place on any platform of your choice. Just like traditional marketing has different platforms such as radio, television, and print mediums like magazines and newspapers, content marketing can occur on various platforms such as social media, content management systems (CMS), customer relationship management (CRM) systems e.t.c Content marketing can be good for your business no matter what platform you use as long as you use the right strategies and content forms for your business. Content Forms in Content Marketing Content forms refer to how you can express a thought or idea to an audience. A cursory look at the concept of content creation will help put this into context. Content creation includes coming up with ideas to share, doing research, and adding to what is known about a topic. However, the diverse nature of humans means that this information must be presented in different ways for it to be useful to different people. Technology and innovation have adapted to this physiological discrepancy. So we have different tools for presenting information to our senses to interpret for us. The mediums that we have invented to carry information are what we refer to as the forms of content or content formats. Why It Is Important to Use Different Content Forms To Reach Different Audiences Different content forms can help you reach different audiences. Some people prefer to read text, while others prefer visual content. Some people like to listen to audio content, and others prefer video. By using various content forms, you can appeal to more people and reach more customers. This also helps increase your brand appeal within certain demographic groups. For example, you can share infographics or transcripts of your videos for people who cannot hear. To Appear in More Places Online One of the benefits of using different content forms is that it can help you appear in more places online. When you have a variety of content types on your website, it can help you rank higher on search engine results pages. This is because search engines like Google value websites that have a lot of high-quality content. Using different content forms can give your website more content and improve your chances of ranking higher on search engine results pages. To Stand Out From the Competition To truly stand out from the competition, mixing up your content forms is important. While blog posts and articles are great, consider experimenting with other content formats, such as infographics, videos, or podcasts. By doing so, you’ll catch the attention of more of your audience and keep them coming back for more. To Make It Easier for People to Find Your Content Mixing up your content forms is one way to make it easier for people to find your content. This will help you catch the attention of more of your audience and keep them coming back for more. Different forms of content work better for different audiences, so experimenting with different formats can be a great way to find what works best for you. To Keep Things Interesting in Marketing Teams One way to keep things interesting for you and your team when it comes to content marketing is by using different content forms. Different types of digital content can capture the attention of different people in different ways, so it’s important to vary things up a bit. You may find that one type of content form works better than another for you and that other team members enjoy experimenting with various forms. Allowing everyone to express themselves in the different content formats might help your content marketing efforts. Content Forms vs Content Types While content forms are how we express our thoughts and ideas, content type focuses more on the purpose that a piece of content serves. This purpose then becomes the basis for categorization. For example, if the content is designed to keep people interested and entertained, then the content is an entertaining one. Different Types of Content to Help You Gain Traffic Content types are like descriptions of the purpose of a kind of content. This means that regardless of how content is presented, we can only say it is of a certain type by seeing its purpose. Understanding the different types of content will help us understand how to use different formats for effective content marketing. Informational One of the most common and effective types of content is informational content. This type of content is designed to teach people about a particular topic or subject. One of the main benefits of informational content is that you can use it to teach people new things about your business or industry in general. It can also help them improve their understanding of complex topics. In addition, informational content can help people solve problems and make better decisions. Entertaining Entertaining content is one of the best ways to get potential and current customers interested in your business. This type of
The Ultimate 2022 Techniques for Best LinkedIn Content Strategy
If you’re not using LinkedIn as part of your content strategy, you’re missing out on a huge opportunity to reach your target audience. Why? LinkedIn is a powerful platform with over 800 million users worldwide, making it the perfect place to share valuable content while engaging with customers, potential clients, and business partners. But simply creating content isn’t enough – you need to have an effective strategy for how you’re going to promote and distribute it. I mean, what’s the use of creating content if no one’s going to see it? So, in this article, we’re going to look at how to create a LinkedIn content strategy that will help you reach your target audience and achieve your business goals. But before diving into that, let’s look at why LinkedIn is such an essential platform for content marketing. Why You Should Use LinkedIn For Your Content Strategy When it comes to social media platforms, LinkedIn is often overshadowed by the likes of Facebook and Twitter. But that doesn’t mean it isn’t a powerful tool for content marketing. LinkedIn has a lot of benefits that make it the best place to share your content. A survey conducted by the Content Marketing Institute showed that 97% of B2B marketers use LinkedIn to post content, and 78% of those surveyed said that LinkedIn is the most effective platform for content marketing. So, LinkedIn is a platform your business can’t afford to ignore. Some of the reasons why you should use LinkedIn as part of your content strategy include the following: LinkedIn is a Professional Network LinkedIn is different from other social media platforms because it’s a professional network. It means that people are more likely to be engaged in professional conversations and are more open to business-related content. “The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful” – LinkedIn. HubSpot says LinkedIn is 277% better than Facebook and Twitter at bringing in leads. So, if you want to get your content in front of professionals, LinkedIn is the best place to do it. LinkedIn has a High Reach With over 800 million members across 200 countries, LinkedIn offers such a huge potential audience for your content. And because it’s a professional network, you can be sure that the vast majority of those users are in your target market. What’s more? With this large user base, LinkedIn users are more likely to read and share content than on other social media sites – which means your content is more likely to be seen by your target audience. So, if you want to reach a large number of professionals with your content, LinkedIn is a sure bet. LinkedIn has More Engaged Users LinkedIn has a large user base, but those users are also highly engaged. In fact, according to Social Media Today, LinkedIn users are 2.5 times more likely to read content shared on the platform than Facebook users and three times more likely than Twitter users. In other words, if you share your content on LinkedIn, there’s a good chance that people will actually read it. Similarly, the engagement rate on LinkedIn is higher than on any other social media platform – with posts receiving an average of 1,400 interactions per post. This high engagement rate means that your content is more likely to be seen by your target audience when you share it on LinkedIn. This level of engagement is likely because LinkedIn is the largest professional network. So, users are interested in business-related content; they’re more likely to read and engage with that type of content when they see it in their newsfeed. You Can Target Your Content LinkedIn offers several targeting options that allow you to ensure that the right people see your content. You can target your content by location, job title, company size, and more. This ensures that your content is relevant to your audience and makes them more likely to interact with it. So, if you want your content to be seen and interacted with by as many people as possible, LinkedIn is the way to go. LinkedIn is Great for Building Relationships One of the best things about LinkedIn is that it’s an ideal platform for building relationships with potential customers. You can connect with people in your industry, share relevant content, and start building trust – all of which are essential to generating leads and closing sales. LinkedIn is Perfect for B2B Businesses If you’re in the B2B space, LinkedIn is the perfect platform for promoting your content. This is because LinkedIn users are typically decision-makers in their companies – meaning they’re more likely to be interested in your products or services. According to the B2B Institute, successful marketers on LinkedIn focus on three key things: What this means is that if you can get your content in front of them, there’s a good chance that you can generate leads and close sales. What Kind of Content Should You Be Creating? When creating content for LinkedIn, it’s essential to focus on creating relevant and helpful content for your target audience. Your content should be focused on helping your target audience solve their problems. It should be informative and provide value – rather than being promotional or self-serving. Some types of content that you can create for LinkedIn include: Blog Post One of the best ways to share your content on LinkedIn is to post links to your blog posts. Blog posts are the most popular type of content shared on LinkedIn. It allows you to drive traffic back to your website and helps you to establish yourself as an authority in your industry. When choosing which blog post to share, ensure they’re relevant to your target audience and offer value. You can also use the “LinkedIn Articles” feature to post your articles directly on LinkedIn. Additionally, when promoting a blog post on LinkedIn, be sure to write a custom description and include a call-to-action (CTA) that encourages
