109 Hard-hitting Content Marketing Statistics Every Marketer Needs to Know
Want to drive more traffic to your website? Or boost your revenue with content marketing? Click here to see our roundup of the latest content marketing statistics.
How to Craft an Effective Content Marketing Funnel
A content funnel is a well-structured path prospects go through to become customers. Read on to learn to create an effective marketing content funnel.
20 Surprising Benefits of Content Marketing: How It Can Transform Your Business
Content marketing can increase traffic, leads, and customers. In this article, You’ll learn about the benefits of content marketing and how it can help your business.
Complete Guide to Social Media Marketing for Small Businesses
Learn how to use social media marketing to grow your small business using social media strategy that will help increase brand awareness, and boost website traffic.
How to Attract, Engage, and Convert Customers: Content Strategy 101
Here’s a comprehensive guide on how you can create a content marketing strategy that attracts customers, increases engagement and conversion rates, and helps build your brand.
Boosting Lead Generation Using Content Marketing: The Complete Guide
Today, about 94% of B2B small businesses make use of content marketing in their digital marketing efforts. Despite its widespread adoption, many businesses struggle to effectively use content marketing for lead generation and maintaining profitability. The US Bureau of Labour Statistics estimates that despite having a content marketing strategy, approximately 20% of these small businesses […]
Smart Marketing Goals: A Guide To Its Elements, Benefits, and Examples
“Make more profits”, “Have a bigger market share”, and “Increase brand awareness”. These were the goals that Mark, the VP of Marketing at Ecks-Why-Zee Retail Stores outlined as the company’s goals for the new year. The company’s leadership was expecting Mark and his team to deliver on these goals. But as Mark began to think […]
Strategies for Making the Most Out of Your Content Distribution Matrix
As a marketer, you understand that in order to maximize your reach and boost customer engagement, you need a content distribution matrix. But most times, your sweats don’t just measure up to the results you ultimately see. It feels like the content is just floating around in space with no real direction or purpose. “What’s […]
Unlocking Success: A Step-by-Step Guide to Executing a Fruitful Content Audit
There’s no question that content is king. It’s your website’s lifeblood, and if you want to succeed online, you must consistently produce high-quality content. But what do you do if you feel your content efforts are falling flat? Or worse, what if you don’t even know where to start? If that sounds like you, then […]
The 8 Content Marketing Goals That Are Critical to Your Business
If you’re running a business, having a content marketing strategy is key to success. Why? Because it helps ensure your content is working towards your overall business goals. Plus, today’s customers are bombarded with choices, and if you want them to pick your product or service, you need to have great content that cuts through […]
