Organic Search Traffic
0 %
New Keyword Ranking
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How UEEx Scaled to 20,000+ Monthly Organic Visits and Dominated Search Rankings in 9 Months

This case study reveals the exact framework we used to help UEEx overcome critical technical barriers, expand global visibility, and establish market authority—all while building a sustainable organic traffic engine.

Key Results at a Glance:

  • 666,533% increase in organic traffic (from 3 to 20,000+ monthly visits)
  • 2,800% growth in domain authority (from DR 1 to DR 30)
  • 5,700+ backlinks acquired from 400+ referring domains
  • 5,000+ keyword rankings achieved (up from zero)
  • Moved from #99 to #1 for brand name searches
  • Diversified traffic sources with 3,000+ monthly visits from Bing

The Challenge

When UEEx approached us, they faced multiple critical obstacles preventing their promising crypto exchange platform from gaining organic visibility:

  1. Technical Limitations: UEEx’s platform was built using a client-side VueJS framework that effectively locked out search engines from properly crawling and indexing their content. This technical foundation created a significant barrier to entry in organic search, resulting in almost non-existent organic traffic (just 3 monthly visits) and a near-zero domain rating.
  2. Fierce Competition: UEEx was entering a highly saturated market dominated by established crypto exchanges with significant domain authority and content footprints. Breaking through this competitive environment required both technical innovation and strategic content positioning.
  3. Content Gaps: Despite offering valuable cryptocurrency exchange services, UEEx lacked localized, high-value content that would appeal to diverse global markets. This content gap severely limited their ability to capture search demand from international users seeking crypto exchange services.

How We Solved It

Blog organic traffic

Contentika implemented a comprehensive, phased approach that addressed both immediate technical barriers and long-term authority building. Here’s how we transformed UEEx’s organic presence:

1. Technical SEO Overhaul

We established an ongoing partnership with UEEx’s IT team to systematically resolve technical challenges:

  • Initial Fix: Instead of waiting for a complete site rebuild, we deployed CloudFlare Workers as a tactical solution to bypass the VueJS client-side rendering limitations. This innovative approach enabled search engines to crawl critical pages immediately while longer-term technical solutions were developed.
  • Ongoing Optimization: Collaborated with UEEx’s IT team to resolve H5 (mobile) errors and CSR issues, improving site stability and performance.
  • Speed & Mobile Optimization: Ensured complete mobile compatibility through responsive design refinements and mobile performance testing.

2. Strategic Content Expansion

Ranking for branded terms

We built a robust content strategy centered around geo-specific content hubs that targeted high-intent keywords across global markets:

  • Localized Content: Created country-specific “Best Crypto Exchange” guides to capture global search demand.
  • Competitor Targeting: Developed strategic “Best Alternatives to [Competitor]” pages to capture traffic from established competitors and position UEEx as a viable alternative.
  • Educational Resource Centers: Built comprehensive educational content around cryptocurrency trading, security, and platform features to capture informational queries.
  • Meta Magic: Optimized titles and descriptions, boosting click-through rates (CTR) by 15–20%.
  • User Journey Mapping: Designed clear content pathways that guided users from informational content to conversion pages.
  • Content Gap Analysis: Regularly identified and filled gaps in the content strategy based on competitor research and search trends.

3. Authority-Building Tactics

We executed a comprehensive backlink strategy focused on quality over quantity:

  • Industry Partnerships: Established relationships with relevant crypto news sites, forums, and industry resources
  • Data-Driven Outreach: Created original research and data studies that naturally attracted authoritative links
  • Guest Posting Program: Secured placements on high-authority finance and crypto publications

This targeted approach resulted in 5,700+ backlinks from 400+ domains, significantly boosting UEEx’s domain authority.

Bing dashboard

4. Traffic Diversification

  • Bing Strategy: Optimized content for Bing’s algorithm, driving 3,000+ monthly visits.
  • Multi-Channel Analytics: Built custom analytics reporting to track content performance and identify optimization opportunities.

DR and RD metrics 

Results

10 Months. 20,000+ Monthly Organic Visits. 

Metric

Before

After (10 Months)

Growth

Organic Traffic

3/mo

20,000+/mo

666,567%

Branded Ranking

#99

#1

99%

Keyword Rankings

15

5,000+

33,233%

Backlinks

43

5,700+

13,156%

Referring Domains

7

400+

5,614%

Domain Rating (DR)

1

29

2,800%

Additional Strategic Wins:

  • Traffic Diversification: Established Bing as a significant traffic channel with 3,000+ monthly visits.
  • Engagement Metrics: Enhanced user interaction through meta optimizations, increasing both CTR and dwell time.
  • Conversion Pathways: Created clear user journeys from informational content to conversion pages, improving overall site conversion rates.
  • Global Visibility: Expanded reach into international markets through localized content and regional keyword targeting.

Business Impact Beyond SEO Metrics

While the traffic and ranking improvements are impressive, the real value lies in the business outcomes these metrics supported:

Expanded Market Reach

UEEx has established itself as a recognized player in multiple global markets, attracting users from regions previously untapped by their marketing efforts.

Reduced Acquisition Costs

The sustainable organic traffic engine has significantly reduced the cost-per-acquisition compared to paid channels, improving overall marketing ROI.

Brand Recognition Growth

Moving from #99 to #1 for branded searches represents a fundamental shift in market awareness and brand recognition that extends beyond just SEO benefits.

Sustainable Growth Framework

The combination of technical foundation, content assets, and backlink profile has created a sustainable growth engine that will continue delivering value long-term.

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