How UPay Went from 10 to 3000 Monthly Organic Search Traffic in 5 Months
Traffic is the lifeblood of any online business, especially in the Fintech industry. UPay, a global platform offering secure virtual and physical cards for individuals and businesses, needed to boost its digital presence and attract more users. To tackle this challenge, they teamed up with Contentika. Through targeted SEO and smart content marketing strategies, Contentika helped UPay significantly enhance its online performance, increase traffic, and strengthen its brand.
The Challenge
UPay allows individuals and businesses to pay for goods and services both online and offline seamlessly. However, they needed to boost their online presence and attract more users to their offering organically. Their goals were to increase visibility, enhance user engagement, and solidify their brand in the competitive fintech market.
At Contentika, we’re proud to have enhanced UPay’s visibility. Our talented copywriters provide ongoing content services tailored to UPay’s audience. We create engaging and informative content that drives traffic, boosts engagement, and strengthens UPay’s online presence.
What Did We Do?
We began with a comprehensive website audit to assess UPay’s current standing. We discovered that the website, built on a Vue.JS framework, was being rendered client-side, making it difficult for search engines like Google to access the content. As a result, UPay wasn’t ranking well and received barely 10 clicks from organic searches.
To address this, we implemented several technical SEO fixes. We made the content more accessible to search engines, added missing metadata and schema, and tackled other technical SEO issues.
On the content side, we conducted thorough keyword research to identify relevant terms like “UPay card,” “UPay,” “virtual card,” and “crypto card.” We integrated these keywords into UPay’s website content, meta descriptions, and blog posts, significantly improving their search engine rankings.
Next, we enhanced UPay’s website performance by optimizing site speed, ensuring compatibility with both desktop and mobile devices, fixing broken links, and streamlining navigation. Our content team created engaging and informative articles, landing pages, and blog posts that highlighted UPay’s unique services and benefits, enriching the user experience and boosting SEO.
We utilized Google Search Console to monitor the website’s performance, identify issues, and track keyword rankings. By addressing technical issues like slow load times and security concerns, we improved the site’s reliability and user trust.
Monthly analytics reports provided insights into user behavior, enabling continuous, data-driven improvements. By analyzing these reports, we made strategic adjustments to further enhance UPay’s online presence and effectiveness in reaching its target audience.
Next, we enhanced UPay’s website performance by optimizing site speed, ensuring compatibility with both desktop and mobile devices, fixing broken links, and streamlining navigation. Our content team created engaging and informative articles, landing pages, and blog posts that highlighted UPay’s unique services and benefits, enriching the user experience and boosting SEO.
We utilized Google Search Console to monitor the website’s performance, identify issues, and track keyword rankings. By addressing technical issues like slow load times and security concerns, we improved the site’s reliability and user trust.
Monthly analytics reports provided insights into user behavior, enabling continuous, data-driven improvements. By analyzing these reports, we made strategic adjustments to further enhance UPay’s online presence and effectiveness in reaching its target audience.
Results
Google Search performance in the past 28 days
Just five months into the campaign, we’ve skyrocketed UPay’s organic search traffic by over 29,900%, from a mere 10 clicks a month to over 3,000 visits! UPay now ranks number 1 for the term “UPay,” a remarkable leap from its previous position at 99.
Our efforts have significantly enhanced both UPay’s blog and main website. The site now ranks for over 1,000 keywords in Google Search Console, up from 3 at the campaign’s start, driving a steady stream of targeted traffic.
The health score of the main site has impressively soared to 95, indicating that it’s now highly optimized and well-maintained. Organic traffic has surged to over 3,000 monthly visits, thanks to improved search rankings and content optimization. UPay’s site now ranks for 1,000 organic keywords, drawing in a broader audience. The domain rating has risen to 20, up from 1, and the number of backlinks has grown to 1.9k, significantly boosting the site’s authority and credibility. Additionally, referring domains have increased to 50, enhancing the site’s visibility and trustworthiness.
These improvements have created a solid foundation for UPay’s ongoing growth and success in the competitive fintech market. With a stronger digital presence and better user engagement, UPay is now better positioned to attract more users and deliver top-notch global payment services.
Achievements So Far
|
Metric |
Details |
|
Health Score |
95% |
|
Organic Traffic |
Reached 3,000 monthly visits in 5 months, up from 10 |
|
Keyword Rankings |
Now ranks for 0ver 1,000 organic keywords, up from 3 |
|
Domain Rating |
Now 20, up from 1 |
|
Backlinks |
Increased to 1,600, enhancing site authority |
|
Referring Domains |
Grew to 50, boosting visibility and trustworthiness |
Ready to Transform Your Digital Presence?
Partner with Contentika today to take your digital presence to the next level. Let us help you improve your website, increase visibility, and drive more traffic. Book a no-obligation meeting now to start your journey, plus get a free website audit too!
