How Propsult Realty Boosted Organic Traffic by 150% and Lead Generation by 60%

About Propsult

Propsult Realty operates in Lagos’s highly competitive real estate market, catering to diverse client needs, from affordable housing to luxury properties. They need help managing and promoting numerous property listings.

Challenges

1. Highly Competitive Market: Lagos’s real estate market requires standout digital strategies.
2. Diverse Client Needs: Catering to a wide range of client requirements, from affordable housing to luxury properties.
3. Complex Property Listings: Efficiently manage and promote numerous property listings.

Strategy and Execution

SEO Optimization:

• Keyword Research: Contentika conducted extensive research to identify high-value, long-tailed keywords relevant to the Lagos real estate market. This included terms like “best places to live in Lagos” and “how to get property valued.”
• On-Page SEO: Optimized Propsult Realty’s website content, including meta descriptions, headings, and image alt texts, to enhance search engine visibility.
• Technical SEO: Improved website speed, mobile responsiveness, and user experience, making it easier for clients to navigate and find information.

Content Creation:

• Targeted Blog Posts: Developed informative blog posts on topics like “best places to live in Lagos” and “how to get property valued.” These posts answered common client questions and improved search rankings.
• Enhanced Property Descriptions: Created detailed and appealing property descriptions to attract potential buyers and renters.
• Visual Content: Produced engaging visual content, such as infographics and videos, showcasing properties and their features.

Local SEO and Listings:

• Google My Business Optimization: Enhanced Propsult Realty’s Google My Business profile to improve local search results.
• Consistent Local Listings: Ensured accurate and consistent information across all local directories and listings, boosting local search rankings.

Analytics and Reporting:

• Performance Tracking: Implemented analytics tools to monitor website traffic, user behavior, and content performance.
• Monthly Reports: Provided detailed reports with insights and recommendations for ongoing improvements.

Developer Profiles:

• Reach Out to Developers: Created profiles for developers, making it easy for Propsult to connect with them through their website.

Neighborhood Landing Pages:

• Establishing Authority: Currently developing landing pages for each neighborhood in Lagos to establish Propsult Realty’s authority further and showcase their deep knowledge of Lagos.

Results

Propsult had three main goals for its content strategy. First, they wanted to move up in search results for key terms, like “best places to live in Lagos,” and appear on the first page of search results. They also aimed to increase brand awareness among older people and get more site visits from 25-45 year-olds. Finally, they wanted a content plan to raise online leads by 60%.

Propsult Realty saw a 150% increase in organic traffic over six months. Improved search engine rankings and well-optimized content drove this significant growth. The higher visibility in search results made it easier for potential clients to find and engage with Propsult Realty online.

The targeted content strategy led to a 60% increase in qualified leads. More clients contacted Propsult Realty through their website, showing the effectiveness of the content in attracting interested buyers and renters. Using high-value keywords and informative blog posts was key to this success.

Engaging blog posts and visual content resulted in a 40% increase in visitors’ time on Propsult Realty’s website. This indicates higher client interest and interaction, with more users exploring the site’s offerings. The interactive and informative nature of the content helped retain visitors and encouraged them to learn more about Propsult Realty’s services.