The Ultimate 2022 Techniques for Best LinkedIn Content Strategy
If you’re not using LinkedIn as part of your content strategy, you’re missing out on a huge opportunity to reach your target audience. Why? LinkedIn is a powerful platform with over 800 million users worldwide, making it the perfect place to share valuable content while engaging with customers, potential clients, and business partners. But simply creating content isn’t enough – you need to have an effective strategy for how you’re going to promote and distribute it. I mean, what’s the use of creating content if no one’s going to see it? So, in this article, we’re going to look at how to create a LinkedIn content strategy that will help you reach your target audience and achieve your business goals. But before diving into that, let’s look at why LinkedIn is such an essential platform for content marketing. Why You Should Use LinkedIn For Your Content Strategy When it comes to social media platforms, LinkedIn is often overshadowed by the likes of Facebook and Twitter. But that doesn’t mean it isn’t a powerful tool for content marketing. LinkedIn has a lot of benefits that make it the best place to share your content. A survey conducted by the Content Marketing Institute showed that 97% of B2B marketers use LinkedIn to post content, and 78% of those surveyed said that LinkedIn is the most effective platform for content marketing. So, LinkedIn is a platform your business can’t afford to ignore. Some of the reasons why you should use LinkedIn as part of your content strategy include the following: LinkedIn is a Professional Network LinkedIn is different from other social media platforms because it’s a professional network. It means that people are more likely to be engaged in professional conversations and are more open to business-related content. “The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful” – LinkedIn. HubSpot says LinkedIn is 277% better than Facebook and Twitter at bringing in leads. So, if you want to get your content in front of professionals, LinkedIn is the best place to do it. LinkedIn has a High Reach With over 800 million members across 200 countries, LinkedIn offers such a huge potential audience for your content. And because it’s a professional network, you can be sure that the vast majority of those users are in your target market. What’s more? With this large user base, LinkedIn users are more likely to read and share content than on other social media sites – which means your content is more likely to be seen by your target audience. So, if you want to reach a large number of professionals with your content, LinkedIn is a sure bet. LinkedIn has More Engaged Users LinkedIn has a large user base, but those users are also highly engaged. In fact, according to Social Media Today, LinkedIn users are 2.5 times more likely to read content shared on the platform than Facebook users and three times more likely than Twitter users. In other words, if you share your content on LinkedIn, there’s a good chance that people will actually read it. Similarly, the engagement rate on LinkedIn is higher than on any other social media platform – with posts receiving an average of 1,400 interactions per post. This high engagement rate means that your content is more likely to be seen by your target audience when you share it on LinkedIn. This level of engagement is likely because LinkedIn is the largest professional network. So, users are interested in business-related content; they’re more likely to read and engage with that type of content when they see it in their newsfeed. You Can Target Your Content LinkedIn offers several targeting options that allow you to ensure that the right people see your content. You can target your content by location, job title, company size, and more. This ensures that your content is relevant to your audience and makes them more likely to interact with it. So, if you want your content to be seen and interacted with by as many people as possible, LinkedIn is the way to go. LinkedIn is Great for Building Relationships One of the best things about LinkedIn is that it’s an ideal platform for building relationships with potential customers. You can connect with people in your industry, share relevant content, and start building trust – all of which are essential to generating leads and closing sales. LinkedIn is Perfect for B2B Businesses If you’re in the B2B space, LinkedIn is the perfect platform for promoting your content. This is because LinkedIn users are typically decision-makers in their companies – meaning they’re more likely to be interested in your products or services. According to the B2B Institute, successful marketers on LinkedIn focus on three key things: What this means is that if you can get your content in front of them, there’s a good chance that you can generate leads and close sales. What Kind of Content Should You Be Creating? When creating content for LinkedIn, it’s essential to focus on creating relevant and helpful content for your target audience. Your content should be focused on helping your target audience solve their problems. It should be informative and provide value – rather than being promotional or self-serving. Some types of content that you can create for LinkedIn include: Blog Post One of the best ways to share your content on LinkedIn is to post links to your blog posts. Blog posts are the most popular type of content shared on LinkedIn. It allows you to drive traffic back to your website and helps you to establish yourself as an authority in your industry. When choosing which blog post to share, ensure they’re relevant to your target audience and offer value. You can also use the “LinkedIn Articles” feature to post your articles directly on LinkedIn. Additionally, when promoting a blog post on LinkedIn, be sure to write a custom description and include a call-to-action (CTA) that encourages
