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Smart Marketing Goals: A Guide To Its Elements, Benefits, and Examples

Smart Marketing guide

“Make more profits”, “Have a bigger market share”, and “Increase brand awareness”. These were the goals that Mark, the VP of Marketing at Ecks-Why-Zee Retail Stores outlined as the company’s goals for the new year. The company’s leadership was expecting Mark and his team to deliver on these goals. But as Mark began to think […]

The 8 Content Marketing Goals That Are Critical to Your Business

content marketing goals

If you’re running a business, having a content marketing strategy is key to success. Why? Because it helps ensure your content is working towards your overall business goals. Plus, today’s customers are bombarded with choices, and if you want them to pick your product or service, you need to have great content that cuts through […]