Top Content Marketing Tools to Boost Your Content Quality
Need to create compelling content that drives engagement and boosts your online presence? Check out these content marketing tools to help you produce the highest-quality results
35 Free Content Marketing Tools That Will Propel Your Business [+Free Template]
There are so many content marketing tools out there that it can take time to know which ones to use. And once you do find a tool or two, it can be tough to keep up with all the new features and updates. It gets even more complicated when you are on a budget, especially if you are just starting as a content marketer or running a small business. Subscriptions for content marketing tools can add up quickly and cut into your budget. We have done the research and here are the best free content marketing tools out there to help you save time and improve your content strategy. These tools have got you covered, from keyword research to social media scheduling. We have grouped these tools into nine categories: research, SEO, creation, curation, graphics design, organization, publishing, analytics/content tracking, and promotion to make it even easier for you to find the perfect tool for your needs. Let’s dive in! Tools for Generating Ideas and Keyword Research 1. WordStream Free Keyword Tool The WordStream Free Keyword Tool is a quick and easy way to find the right keywords for your content. All you need to do is to enter a word or phrase into the tool and get results in seconds. You can use the keyword tool to find new ideas for blog posts, articles, and other types of content. Aside from being completely free, what makes WordStream’s Free Keyword Tool a must-have for content marketers is that it provides keyword suggestions based on the words you have entered. This means you can quickly find related terms and save time from researching them manually. 2. Answer the Public This tool generates questions about your chosen keyword, giving you ideas for FAQs or blog post titles. This tool will be useful for creating content that directly speaks to your audience’s needs and interests. The program is owned by Neil Patel Digital, which offers a Pro version with additional features for $99/month. You can enjoy the free version with up to five hundred thousand searches monthly! 3. Google Trends Google Trends shows how often particular terms are searched for on the internet. This can be useful for understanding what topics resonate with people at any given time, allowing you to adjust your content strategy accordingly and boost your digital marketing. Google Trends is completely free to use, meaning you can save money on other content marketing tools. 4. Portent’s Content Idea Generator This fun tool generates content ideas based on the keyword you input. Simply enter a keyword, and the program will generate a title for a blog post, article, or even an infographic. The idea generator is free, but Portent offers a range of content marketing tools starting at $49/month. Content Marketing Tools for SEO 5. Uber Suggest Uber Suggest is a free keyword research tool created by Neil Patel. This program will generate hundreds of keywords related to your topic based on searches, helping you find the most popular phrases used in your industry. On Uber Suggest, you can also access keyword difficulty to ensure you target keywords with enough search volume but not too much competition. 6. Yoast SEO This plugin is a staple for WordPress users, and it’s free! Yoast SEO helps you optimize your content for the most popular search engine optimization strategies. It also offers an analysis of your content, letting you know what you need to do to make it more SEO-friendly or perform better on search engines. With over five million installations, Yoast SEO is the go-to SEO tool for anyone looking to improve their website’s visibility in search results. 7. Ahrefs This program is renowned for its keyword research capabilities, but it also offers other SEO features like backlink analysis and website audits. Ahrefs has a free version with limited features, but you can upgrade to the paid plan for more advanced tools starting with as low as $20/month. What distinguishes Ahrefs from other SEO tools is its extensive keyword database, which helps you find the best keywords for your content strategy. 8. Backlinko This website is run by Brian Dean, an SEO expert who offers comprehensive advice on all things related to search engine optimization. He shares his knowledge through blog posts and videos, which are free to access. While Backlinko doesn’t offer any tools itself, the information provided can help you understand how to optimize your content for better search engine rankings. 9. Screaming Frog Don’t think frogs can help with content marketing? Think again! This program is a must-have for any SEO strategy – it crawls your website to identify technical issues and provides useful data like broken links, duplicate content, keyword information, missing meta tags, and more. The basic version is free, but if you want access to all the features, you’ll have to sign up for the paid plan at $209/year. Writing and Editing Tools (Content Creation) 10. Hemingway App Hemingway has acquired a fine reputation as one of the best content-creation tools. This tool helps make your writing clear, concise, and easy to read by highlighting unnecessary adverbs, complex phrases, and passive voice. It also gives a readability score to ensure your content is accessible to all audiences. The app uses colors to highlight problem areas and has a desktop version available for purchase at a one time payment of $19.99. 11. Grammarly Grammarly goes beyond your basic spell checker to catch grammar mistakes and spelling errors while offering suggestions for alternative word choices and sentence structure. The free version is available as a browser extension and can be used on various platforms, including Microsoft Word. They also offer a premium version with advanced features for $11.66/month. 12. Google Docs This free word-processing software from Google has many of the same features as Microsoft Word and is accessible from any internet-connected device. Google Docs also makes it easy to collaborate with others in real time, which is perfect for content creation. The many free add-ons available
