Get found and chosen
A calendar built from what your buyers search, articles and pages written by named writers, and a monthly report that shows leads by page. It is the work behind UEEx ranking second for its own name and Propsult’s 60 per cent rise in qualified leads.
Audience research, buying stages, a keyword map and a six-month calendar your team can see and change before anything is written.
Long-form pieces written to the intent behind each term, edited by the SEO lead, published with metadata and internal links in place.
Pages for the terms where people are ready to buy: comparisons, pricing explainers, use cases, alternatives.
Updating the pages that already rank, which is often the fastest traffic gain a site has, with before and after numbers.
| Articles | Landing pages | Refreshes | |
|---|---|---|---|
|
For |
Terms where people are learning |
Terms where people are choosing |
Pages already on page two |
|
Length |
1,200 to 2,500 words |
600 to 1,200 words |
Existing page, reworked |
|
Time to rank |
2 to 4 months |
1 to 3 months |
2 to 6 weeks |
|
Share of a Growth month |
Six pieces |
One or two |
Two |
Audience interviews or a survey, the buying stages, a keyword map grouped by intent, and a calendar you approve. Nothing is written until the calendar is agreed.
Each piece gets a brief, a named writer, an edit against the voice guide and the intent, and is published with the metadata and links in place.
Rankings and leads by page every month. Pieces on page two get refreshed; topics that bring visits and no leads get dropped from the calendar.
A term with 200 searches a month from people choosing a supplier is worth more than one with 20,000 from students. The keyword map scores every term on intent first and volume second, which is why the calendar looks smaller than a competitor’s and brings more leads.
Each retainer has a named lead writer who reads your product, your support tickets and your competitors before the first brief. Pieces from a pool of freelancers sound like a pool; ours sound like one person who knows the business.
The fastest gain on most sites is not a new article but the eleven pages sitting on page two. Every Growth month includes two refreshes, and the report shows their before and after.
Content marketing is the core of every retainer: four articles a month on Foundation, eight pieces plus two refreshes and landing pages on Growth, sixteen across formats on Scale. How much has to be written each month is the single biggest driver of the figure, and the range for both markets is on the pricing page. A standalone content strategy is a fixed project, delivered in three weeks, and includes the keyword map, calendar and briefs your own team can write from.
The same service, shaped for how the buyer searches. Each page shows what content has to get right in that industry and the retainer that usually fits.
From the keyword map, not from a topic list. Each term is checked in the live results to see what already ranks and what the searcher wants; then the calendar puts the terms with buying intent first.
Yes. Month one includes a voice guide built from your best existing pages and two calls with the person who knows the product best. Every piece is checked against it before delivery.
For research, outlines and first-pass edits, yes. Not for the writing itself. Named writers write the pieces, and we tell you who wrote what.
None of it has to be perfect. Rough notes and your best three pages are enough; the research in weeks one and two fills the gaps.
Foundation
Four articles a month
Growth
Eight pieces, two refreshes, landing pages
Scale
Sixteen pieces across formats
Audit project
A fixed project, three weeks, delivered in three weeks
“Contentika’s expertise in content marketing and SEO has been pivotal in helping us achieve our business goals.”
Founder, Propsult Realty
Content marketing
Strategy, articles, landing pages, refreshes
Website content and build
Copy, structure, build with Spinah
Four parts of the service
Articles, guides and landing pages briefed from the keyword map, written by named writers, edited against the live.
Audience research, buying stages, a keyword map of 100 to 300 terms grouped by intent, a six-month calendar, templates.
Comparison pages, use cases, guides for each stage of a long purchase, and the case studies that close it. Built.
Category copy that ranks, product descriptions that answer the questions before the returns do, and buying guides.
Case studies
Four clients, four situations: two app-based sites Google could not read, an estate agency in a crowded market, and a review site that needed refreshing rather than rewriting
A fintech card product Google could not read went from 10 to 3,000 organic visits a month in five months.
organic visits a month, in five months
rank for “UPay”
A crypto exchange that ranked 99th for its own name now ranks second, with 2,500 organic visits and 4,000 backlinks.
organic visits a month, in four months
rank for “UEEx”
A Lagos estate agency gained 150 per cent more organic traffic and 60 per cent more qualified leads.
more organic traffic, to 2,500 visits a month
more qualified leads
A 30-minute call ends with a recommended retainer, a first-quarter goal and a proposal within two business days. You speak to the strategist, not a salesperson.
