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Boosting Lead Generation Using Content Marketing: The Complete Guide

Lead generation

Today, about 94% of B2B small businesses make use of content marketing in their digital marketing efforts. Despite its widespread adoption, many businesses struggle to effectively use content marketing for lead generation and maintaining profitability. The US Bureau of Labour Statistics estimates that despite having a content marketing strategy, approximately 20% of these small businesses […]

Help A Reporter Out (HARO): A Guide To Getting Free Press

Free Press

What would it do for your business’ publicity if you were quoted in a news story in Forbes, The New York Times, Wall Street Journal, or some other top-tier publication? For many business owners, getting press is a game-changer. It can help you attract potential customers, get more leads and make sales. But how do […]

Strategies for Making the Most Out of Your Content Distribution Matrix

Content Distribution Matrix

As a marketer, you understand that in order to maximize your reach and boost customer engagement, you need a content distribution matrix. But most times, your sweats don’t just measure up to the results you ultimately see. It feels like the content is just floating around in space with no real direction or purpose. “What’s […]

Dominate Your Industry With Proven Content Promotion Strategies 

Content creation is not just all there is to succeed with content marketing; content promotion is equally as important. To skyrocket the visibility of your business, you necessarily must utilize the best ways to promote your content and make it stand out from competitors. In fact, a good content promotion strategy can mean the difference […]

The Ultimate 2022 Techniques for Best LinkedIn Content Strategy

the ultimate

If you’re not using LinkedIn as part of your content strategy, you’re missing out on a huge opportunity to reach your target audience. Why? LinkedIn is a powerful platform with over 800 million users worldwide, making it the perfect place to share valuable content while engaging with customers, potential clients, and business partners. But simply […]