Connect with your audience on an emotional level through comprehensive content research into who they really are, what content they want, and how they like it served!
No one wants to be served frog stew when hungry for chicken stew!
You’ve been in the content game for a while now. You’ve got a good feel for what works and what doesn’t, but you’re always looking for ways to improve your process. After all, the competition is only getting tougher and you can’t afford to fall behind.
The success of your content strategy largely depends on factors such as how many people read your blog posts, which posts are most popular, and how well your blog converts viewers into customers. But if you don’t understand these elements, you can’t effectively make changes or adjustments to improve the overall quality and performance of your site.
We are a team of professional writers specialized in carrying out comprehensive content research. Our approach to content research is made up of five different steps that help us learn more about the client’s project goals and lay the groundwork for successful and interesting content.
For each project, we begin with a deep dive into our clients’ existing materials to become familiar with their brand aesthetic, messages, and overall objectives.
This work leads to keyword research, which is important for coming up with catchy titles and relevant content that is good for both readers and search engines.
Above all else, our team makes sure that the resultant research conclusions reflect the voice and tone consistent with our client’s desired outcomes—delivering maximum impact on target audiences.
We then analyze your website’s structure and navigation to determine the most effective way to add new internal links.
We create a plan of action that outlines the new internal links that we will be adding to your website.
We then implement the plan of action, adding the new internal links to your website.
Finally, we monitor the results to ensure that the new internal links are having the desired effect.
.Finally, we develop the all-important editorial calendar, laying out when and how often content should be released for maximum engagement and benefits.
It’s fast and easy
Beyond checking for flaws and grammatical errors. Our expert editors will look out for unconscious biases such as tribalism, racism, sexism, stereotypes, discrimination, prejudice, assumptions, and other inaccuracies in your content.
Additionally, our team will help to improve the overall clarity and effectiveness of your message so that it has the maximum impact on your target audience while taking into consideration its accuracy with SEO best practices.
Our process focuses on professionally optimizing your search engine results through detailed content editing. We’ll help you dominate search results by using research-based tactics to determine key phrases and concepts that will be most effective in determining the success of your website.
Our skilled team of experts is dedicated to ensuring long-term success in ranking by being hands-on and working strategically with you to develop engaging content that will draw attention, grow organic traffic, and help turn potential customers into paying ones.
With our exclusive approach, we strive to provide an easy and manageable path towards achieving the highest rankings possible.